DR. NORSAMSINAR BINTI SAMSUDIN

norsamsinar
@fpe.upsi.edu.my

015-48117650

RESEARCHER ID

EXPERTISE

Pengurusan Perniagaan
Pengurusan dan Keusahawanan

Research
(Principal Investigator)

4

RM26,413

Publication

102

Supervision

14

PhD

15

Master
Consultation

RM194,300

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Pengurusan dan Keusahawanan.











1 Program Pemindahan Ilmu Keusahawanan Digital: AI dalam Pembangunan Konten Kreatif Pemasaran berpandukan “Modul Konten Padu, Jualan Lajuuuu" (KTP UPSI 2025)

Amanah Ikhtiar Malaysia (AIM), Cawangan Tanjung Malim.

2025 Leader Completed
2 PERUNDING (KONSULTAN) KURSUS KEUSAHAWANAN

KOLEJ KOMUNITI LEDANG

2024 Leader Completed
3 Perunding Membangunkan Profail Syarikat : Shining Sunrise Resources

Shining Sunrise Resources

2023 Leader In Progress
4 Perundingan Program Keusahawanan: Strategi Memulakan dan Menguruskan Perniagaan

Kolej Komuniti Ledang, Johor

2023 Leader In Progress
5 Program Pemindahan Ilmu Pembangunan Bakat Berprestasi Tinggi Kepada Kakitangan Majlis Daerah Tanjong Malim (KTP UPSI 2025)

Majlis Daerah Tanjong Malim (MDTM)

2025 Member Completed
6 PROJEK PEMANTAPAN PERNIAGAAN MELALUI PEMASARAN DIGITAL BAGI MENINGKATKAN PENDAPATAN AGROPRENEUR DI DAERAH MUALLIM, PERAK

KEMENTERIAN KEWANGAN MALAYSIA

2024 Member Completed
7 Program Menangi Stresonomik dalam Kalangan Ibu Tunggal

Persatuan Wanita & Ibu Tunggal Nur Iman KL & Selangor

2024 Member Completed
8 Perunding: Projek Pemetaan Peraturan Sedia Ada bagi Negeri Perak

Perbadanan Produktiviti Malaysia (MPC)

2019 Member Completed
9 Perunding: Kajian Analisa dan Semakan Peraturan Lapuk (Deregulation) bagi Negeri Perak

Perbadanan Produktiviti Malaysia (MPC)

2019 Member Completed
10 Analysis on PUNB Non Performing Financing (NPF) ; 2010-2017

Perbadanan Usahawan Nasional Bhd (PUNB)

2018 Member Completed
11 Projek Start-Up Fasa Pertama Penawar Kolestrol by Kasihnya Karl

Kasihnya Karl Health & Beauty, Shah Alam Selangor

2020 Member In Progress
1 Kursus Persediaan Cuti Belajar Tahun 2019 Bagi Pegawai Perkhidmatan Pendidikan KPM

Kementerian Pendidikan Malaysia (KPM)

2019 Leader Completed
2 Penceramah / Fasilitator

Kementerian Pelajaran Malaysia (Bahagian Tajaan Pendidikan)

2018 Leader Completed
3 Penceramah Program Nestle Entrepreneurship & SME University Internship 2017

UPSI / SME Corp (M) / Nestle (M)

2017 Leader Completed
4 Pensyarah penyelia / konsultan Program SME University Internship 2017

SME Corp (M) & EDGE UPSI

2017 Leader Completed
5 Penceramah Edupreneur Fair

Kolej Ungku Omar, UPSI

2017 Leader Completed
6 Penceramah Program SME University Internship

UPSI / SME Corp (M)

2017 Leader Completed
7 Pembentang - 2nd International Conference on Management, Economics & Finance (2nd ICMEF) 2013

Conference Master Resources

2013 Member Completed
8 Penceramah Program Keusahawan Siswapreneur Sport

UPSI

2018 Member Completed
9 Penceramah Bengkel Penerapan Unsur-unsur Keusahawanan dalam Inovasi PdP

FPE, UPSI

2018 Member Completed
10 FASILITATOR SME-UNIVERSITY INTERNSHIP 2015 CHAMPIONSHIP

SME CORP DAN PPK UPSI

2015 Member Completed
11 PENCERAMAH KURSUS ASAS KEUSAHAWANAN

SME CORP DAN PPK UPSI

2015 Member Completed
12 PENCERAMAH, PROGRAM KECEMERLANGAN AKADEMIK

FPE

2015 Member Completed
13 PENYELIDIK GERAN PENYELIDIKAN KAJIAN KES PROGRAM ABEM 2015

UUM

2015 Member Completed
14 Penceramah untuk Program Pemantapan Akademik: "Towards 1st Class Stident", Fakulti Pengurusan dan Ekonomi

Fakulti Pengurusan dan Ekonomi, UPSI

2014 Member Completed
15 Fasilitator Kursus Keusahawanan Siswa Anak Johor (USAHAR)

Pusat Pembangunan Keusahawanan dan Kepenggunaan, UPSI

2014 Member Completed
16 Fasilitator Program SME Corp University Internship 2014

SME Corp Malaysia

2014 Member Completed
17 Pemeriksa - semakan Borang Soal Selidik Tahap Kepuasan Pelajar Terhadap Kualiti Perkhidmatan Kemudahan Bengkel bagi Program Sijil Pemasangan Elektrik (PSPE) Kolej Komuniti Kementerian Pendidikan Malay

Universiti Tun Hussein Onn

2013 Member Completed
18 Penyelia Program Keusahawanan Siswapeneur@Sport

EDGE, UPSI

2018 Member In Progress
19 Ahli Jawatankuasa MyCEO "Malaysian Children Entrepreneurship Orientation" Program kerjasama di antara Fakulti Pengurusan dan Ekonomi, UPSI bersama Mentor Niaga Resources (Mentor Niaga)

Mentor Niaga Resources

2016 Member In Progress
1 The Mediating Effect Of Working Engagement On Transparency And Commitment Of Human Resource Management Practices And Job Performance

2023 PhD International Supervisor Completed

2 The Effect Of Leadership Styles On Employees’ Commitment And The Mediating Effect Of Communication

2023 PhD International Supervisor Completed

3 The Moderating Effect Of Power Distance On The Relationship Between Transformational Leadership And Human Capital Towards Organizational Performance Among ADNOC Employees In The UAE

2025 PhD International Supervisor Completed

4 The Mediating Effect Of Customer Orientation Marketing In The Relationship Between Social Media Usage And Organizational Performance Among Travel Agencies In UAE

2025 PhD International Supervisor Waiting for Viva

5 THE MODERATING ROLE OF ORGANIZATIONAL TRUST IN THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT, LEADERSHIP STYLE AND ORGANIZATIONAL PERFORMANCE OF FACILITIES MANAGEMENT SERVICES COMPANIES IN ABU DHABI

2025 PhD International Supervisor Presentation

6 THE MEDIATING EFFECT OF ORGANIZATIONAL RESILIENCE IN THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT AND THE ORGNIZATIONAL PERFORMANCE OF SHARJAH POLICE

2025 PhD International Supervisor Presentation

7 Impact Of Employee Shareholdings Program On Firm Development

2025 PhD International Supervisor In Progress

8 Leader-Member Exchange, Organizational Embeddedness, And Boundary-Spanning Behavior Among Frontline Employees In Chinese Hotel Industry

2025 PhD International Co-Supervisor Completed

9 The Influence Of Shared Leadership On Organizational Commitment And Team Performance In Dubai's Public Transport Organization

2025 PhD International Co-Supervisor Completed

10 The Effect Of Transformational Leadership On Job Performance Through The Mediating Role Of Organizational Culture And Employee Motivation In Oil And Gas Companies

2025 PhD International Co-Supervisor Waiting for Viva

11 THE EFFECT OF THE 4CS MARKETING STRATEGIES ON ONLINE PURCHASE INTENTION OF AGRICULTURAL PRODUCTS IN GUANGXI, CHINA

2025 PhD International Co-Supervisor Presentation

12 Research On Business Model Innovation In China's Digital Economy Development-Exploring The Business Model Innovation Of Enterprises And Their Successful Cases In The Digital Economy Environment

2025 PhD International Co-Supervisor Presentation

13 The Impact Of Digital Transformation At Workplace On Government Institutions: A Case Study Of Dubai Police

2025 PhD International Co-Supervisor Presentation

14 The Mediating Effect Of Work-Life Balance On The Relationship Between Talent Management And Talent Retention In UAE (Dubai Electricity & Water Authority)

2025 PhD International Co-Supervisor Presentation

15 The Relationship Between Service Quality And Customer Satisfaction In Dhaka Banking Sector, Bangladesh

2023 Master International Supervisor Completed

16 The Influence Of Critical Strategic Leadership Criteria On Strategic Alignment Among High Performing Companies In UAE

2025 Master International Supervisor Waiting for Viva

17 The Impact Of Digitalization On SME Performance In UAE The Mediating Role Of Market Orientation

2025 Master International Co-Supervisor Presentation

18 Amalan 5S Dalam Kalangan Guru-Guru Sekolah Rendah Felda Di Daerah Batang Padang, Perak

2017 Master National Supervisor Completed

19 Hubungan Gaya Kepimpinan Guru Besar Dan Iklim Organisasi Sekolah Rendah Luar Bandar Di Daerah Kuala Krai, Kelantan

2017 Master National Supervisor Completed

20 HUBUNGAN KEMAHIRAN MENGURUS MASA DENGAN NILAI PROFESIONALISME GURU DI SEKOLAH RENDAH DAERAH PETALING PERDANA

2020 Master National Supervisor Completed

21 Pendidikan

2015 Master National Supervisor Completed

22 Hubungan Antara Gaya Kepimpinan Pengetua Dengan Tahap Motivasi Guru Di Sekolah Menengah Daerah Hulu Selangor

2016 Master National Supervisor Completed

23 Hubungan Iklim Sekolah Dan Kepuasan Kerja Guru Di Daerah Larut Matang, Perak

2017 Master National Supervisor Completed

24 Hubungan Gaya Pembelajaran Dan Kemahiran Belajar Terhadap Pencapaian Mata Pelajaran Pengajian Am Dalam Kalangan Pelajar Tingkatan Enam

2016 Master National Supervisor Completed

25 SARJANA PENDIDIKAN(PENGURUSAN PENDIDIKAN)

2015 Master National Supervisor Completed

26 Kajian Terhadap Kecenderungan Keusahawanan Pelajar-Pelajar Tahun Akhir Pengajian Di Kolej Vokasional Seri Iskandar

2017 Master National Supervisor Completed

27 Pendidikan

2015 Master National Supervisor Completed

28 Pendidikan

2014 Master National Supervisor Completed

29 Kepimpinan Distributif Dan Hubungannya Dengan Komitmen Guru Di SJKT Daerah Seberang Perai Selatan Pulau Pinang

2017 Master National Supervisor Completed

1 Futuristik Edupreneur : Langkah Demi Langkah

2024 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

2 Anda Nak Berniaga Tapi Tak Tahu Cara?

2023 Bulan Terbit Services

3 SOCIAL ENTREPRENEURSHIP AND COMMUNITY ENGAGEMENT: TRANSFORMING SOCIETIES

2016 SOCIAL INSTITUTE OF MALAYSIA (ISM), MINISTRY OF WOMEN, FAMILY AND COMMUNITY DEVELOPMENT

4 Aspirasi Kerjaya Keusahawanan Sosial, KORPUS 2015

2015 Penerbit UPSI

5 Directory Of Expertise

2007 The Research Management Centre (RMC)

1 THE EXPENDITURE BEHAVIOR OF THE ECONOMIC LITERATES

2015 International

2 The Use Of Augmented Reality (AR) Among Tertiery Level Students: Perception And Experience

2016 International

3 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2015 International

4 Status Ekonomi Pekebun Kecil Kelapa di Perak

2014 International

5 Organizational Commitment at a Higher Education Institution

2014 International

6 Dilemma of Academicians in Strengthening The Connection Between Teaching and Research

2013 International

7 The Effect of Empathy on Students' Motivation in Social Entrepreneurship among Undergraduates

2021 International

8 The Impact of Leadership Style on Employees' Commitment Within Dubai Government Entities : Mediating Effect of Communication

2021 International

9 Students' Readiness, Motivation and Attitude towards Entrepreneurship

2016 International

10 The Mediating Effect of Communication on the Relationship Between Leadership Style and Employee Commitment

2020 International

11 The Involvement of Bumiputera Entrepreneurs in Malaysian Small Medium Enterprise (SMEs)

2015 International

12 Transformational Leadership and Organizational Performance among ADNOC Employees in the United Arab Emirates

2022 International

13 Human Capital and Organizational Performance among ADNOC Employees in the United Arab Emirates

2022 International

14 A Systematic Literature Review of the Relationship between HRM Practices and Work Engagement: State of the Art and Direction for Future Work

2021 International

15 Moderation Effect of Supervisor Support between Flexible Working Arrangement and Work-Family Conflict in Malaysia

2021 International

16 Entrepreneurship Education: Orang Asli And Learning Experience

2020 International

17 The relationship between financial knowledge, financial attitude and financial literacy among students

2018 International

18 Hubungan Antara Latihan Dalam Perkhidmatan Dan Efikasi Kendiri Guru

2017 International

19 Kompetensi Komunikasi dalam Kalangan Pelajar ENACTUS dan bukan ENACTUS di Universiti Awam Malaysia

2017 International

20 Ethical Attitudes of Accounting and Business Students: Malaysian Evidence

2016 International

21 The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience

2016 International

22 The Moderating Effect of Supervisor Support on Flexible Working Arrangement and Work-Family Conflict Relationship: A Conceptual Paper

2020 International

23 HOUSE PURCHASE DECISION-MAKINGS: ECONOMIC OR NON-ECONOMIC FACTORS?

2018 International

24 PUBLIC AWARENESS, KNOWLEDGE AND UNDERSTANDING OF GST

2015 International

25 Social Support Moderating Effect between Work-Family Conflict and Working Students Health and Stress in UPSI

2019 National

26 Community Empowerment Strategy Based on Social Entrepreneurship Values Through Village-Owned Enterprise in Indonesia: The Contribution for Social Studies Educatio

2024

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27 YMGZPTHE MEDIATING EFFECT OF CUSTOMER ORIENTATION MARKETING IN THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AND ORGANIZATIONAL PERFORMANCE AMONG TRAVEL AGENCIES IN UAE

2023

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28 A Systematic Review of Traditional Plant Motif for National Identity based on Digital Technology Landscape Platform

2025

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1 The Digitalization Technology for Sustainable Rural Entrepreneurship: A Structured Review
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSFirst and Correspondence Author
2 A Recent Systematic Review on Digital Marketing Transformation and Business Performance
Journal of Advanced Research in Applied Sciences and Engineering Technology

2023SCOPUSFirst and Correspondence Author
3 Related factors in undergraduate students' motivation towards social entrepreneurship in Malaysia
European Journal of Educational Research

2022SCOPUSFirst and Correspondence Author
4 The Effect of Empathy on Students' Motivation in Social Entrepreneurship among Undergraduates
Turkish Journal of Computer and Mathematics Education (TURCOMAT)

2021Academic JournalFirst Author
5 The Impact of Leadership Style on Employees' Commitment Within Dubai Government Entities : Mediating Effect of Communication
European Journal of Economics and Business Studies

2021Google ScholarCorrespondence Author
6 The effect of empathy on students' motivation in social entrepreneurship among undergraduates
Psychology and Education

2020SCOPUSFirst and Correspondence Author
7 The Suitable Teaching Methods in Entrepreneurship Education from the Perspective of Undergraduate Students
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)First and Correspondence Author
8 Students' Readiness, Motivation and Attitude towards Entrepreneurship
International Business Education Journal

2016Malaysian Citation IndexFirst Author
9 The Mediating Effect of Communication on the Relationship Between Leadership Style and Employee Commitment
European Journal of Multidisciplinary Studies

2020Google ScholarCorrespondence Author
10 Community Empowerment Strategy Based on Social Entrepreneurship Values Through Village-Owned Enterprise in Indonesia: The Contribution for Social Studies Educatio
Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia (JIPSINDO)

2024Google ScholarCo-Author
11 Creating a sustainable tourism business model for small-scale tourism products in Malaysia: Embracing tourism opportunity for post-pandemic resilience
Pertanika Journal of Social Science and Humanities

2024SCOPUSCo-Author
12 Exploring Leadership Styles' Influence on Employee Loyalty in Dubai's Public Sector: The Role of Communication as a Mediator
IZA Journal of Development and Migration

2024SCOPUSCo-Author
13 The Influence of External Factors on Malaysian Green Technology Financial Scheme (GTFS)
International Journal of Academic Research in Business and Social Sciences

2024Excellent Research Australia (ERA)Co-Author
14 The Impact of Applying the Servant Leadership Style among Educators in Educational Institutes: A Scoping Review
TEM Journal - Technology Education Management Informatics

2024SCOPUSCo-Author
15 YMGZPTHE MEDIATING EFFECT OF CUSTOMER ORIENTATION MARKETING IN THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AND ORGANIZATIONAL PERFORMANCE AMONG TRAVEL AGENCIES IN UAE
Jilin Daxue Xuebao (Gongxueban)/Journal of Jilin University (Engineering and Technology Edition)

2023Google ScholarCo-Author
16 A Systematic Review of Traditional Plant Motif for National Identity based on Digital Technology Landscape Platform
Journal of Advanced Research in Applied Sciences and Engineering Technology

2025Malaysian Citation IndexCo-Author
17 A Significant Structured Review of Technological Innovation Capability and Firm Performance
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
18 Transformational Leadership and Organizational Performance among ADNOC Employees in the United Arab Emirates
Scholars Journal of Arts, Humanities and Social Sciences

2022Google ScholarCo-Author
19 Human Capital and Organizational Performance among ADNOC Employees in the United Arab Emirates
Scholars Journal of Arts, Humanities and Social Sciences

2022Google ScholarCo-Author
20 SMEs Performance in Malaysia: The Role of Contextual Ambidexterity in Innovation Culture and Performance
Sustainability

2022SCOPUSCo-Author
21 A Systematic Literature Review of the Relationship between HRM Practices and Work Engagement: State of the Art and Direction for Future Work
Himalayan Journal of Education and Literature

2021Google ScholarCo-Author
22 The Relationship between Massive Online Open Courses (MOOCs) Content Design and Students' Performance
International Journal of Interactive Mobile Technologies

2021SCOPUSCo-Author
23 Moderation Effect of Supervisor Support between Flexible Working Arrangement and Work-Family Conflict in Malaysia
Turkish Journal of Computer and Mathematics Education (TURCOMAT)

2021Academic JournalCo-Author
24 Entrepreneurship Education: Orang Asli And Learning Experience
International Business Education Journal

2020Malaysian Citation IndexCo-Author
25 A Proposed Measurement Instruments for Total Quality Management Practices in Higher Education Institutions
Research in World Economy

2019SCOPUSCo-Author
26 Social Entrepreneurship Aspiration: Enhancing the Social Entrepreneurial Interest among Malaysian University Students
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author
27 Examining Teachers Intention in Committing Automobile Insurance Fraud Using Theory of Reasoned Action
Advanced Science Letters

2018Excellent Research Australia (ERA)Co-Author
28 The relationship between financial knowledge, financial attitude and financial literacy among students
International Journal of Accounting, Finance and Business

2018Malaysian Citation IndexCo-Author
29 Organizational Policies and Supports for Dual-Career Couples in Malaysia
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)Co-Author
30 Sustainable Growth of High-Performing Bumiputera SMEs: Malaysian Perspectives
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)Co-Author
31 Hubungan Antara Latihan Dalam Perkhidmatan Dan Efikasi Kendiri Guru
International Journal of Education, Psychology and Counseling

2017Malaysian Citation IndexCo-Author
32 Kompetensi Komunikasi dalam Kalangan Pelajar ENACTUS dan bukan ENACTUS di Universiti Awam Malaysia
Journal of Humanities, Language, Culture and Business (HLCB)

2017Non IndexCo-Author
33 Economics Entrepreneurship of the Female Entrepreneurs : A Study on Strength and Weakness
Advanced Science Letters

2017Excellent Research Australia (ERA)Co-Author
34 Ethical Attitudes of Accounting and Business Students: Malaysian Evidence
International Business Education Journal

2016Malaysian Citation IndexCo-Author
35 The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience
Australian Journal of Sustainable Business and Society

2016Non IndexCo-Author
36 The Moderating Effect of Supervisor Support on Flexible Working Arrangement and Work-Family Conflict Relationship: A Conceptual Paper
International Business Education Journal

2020Malaysian Citation IndexCo-Author
37 Social Support Moderating Effect between Work-Family Conflict and Working Students Health and Stress in UPSI
International Business Education Journal

2019Google ScholarCo-Author
38 Economics Entrepreneurship of the Female Business Operators in the East Coast Region: The Profiles Analyses
The Journal of Social Sciences Research

2018Google ScholarCo-Author
39 HOUSE PURCHASE DECISION-MAKINGS: ECONOMIC OR NON-ECONOMIC FACTORS?
Journal of Fundamental and Applied Sciences

2018Google ScholarCo-Author
40 Intention towards Business Start-Up among Orang Asli in Peninsular Malaysia
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)Co-Author
1 Social Entrepreneurship and Resilience among Muslim Students in Malaysia

2015 International

2 The Involvement Of Bumiputera Entrepreneurs In Malaysia Small Medium Enterprise (SMEs)

2015 International

3 Ethical Attitudes of Final Year Accounting and Business Student

2015 International

4 The Use Of Augmented Reality Among Tertiery Level Students: Perception And Experience

2015 International

5 Tahap Kompetensi Keusahawanan dalam Kalangan Pelajar Kursus Budaya Keusahawanan di Universiti Pendidikan Sultan Idris

2015 International

6 The Effect of Islamic Brand Identity on Muslim Consumers Commitment towards Halal-Labelled Brand

2014 International

7 Pengurusan Ekonomi di Kalangan Guru Sekolah Agama

2014 International

8 Ciri-ciri Peribadi Khusus Usahawan Sosial dan Daya Tahan dalam Kalangan Pelajar IPT di Malaysia

2014 International

9 Kompetensi Pengurusan dalam Kalangan Pelajar Institusi Pengajian Tinggi di Malaysia

2014 International

10 Secondary School Teachers: Are They Satisfied with Their Job?

2014 International

11 Investigating Teachers' Readiness, Understanding and Workload in Implementing School Based Assessment

2014 International

12 Higher Education Institutions (Hei) Students Take On MOOC: Case of Malaysia

2014 International

13 Keusahawanan dalam Kalangan Wanita: Analisis Internal

2014 International

14 The Effect of Relationship Investment on Engagement Towards Brand Among Young Customers

2014 International

15 Encouraging Green Practices Among Malaysian Higher Education Students

2014 International

16 The Significance of Islamic Brand Identity in Driving Muslims' Commitment Towards Halal-Labelled Brand

2014 International

17 Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Investments

2014 International

18 The Effect of Relationship Investment on Engagement Towards Brand Among Young Customers

2014 International

19 Encouraging Green Practices Among Malaysian Higher Education Students

2014 International

20 The Significance of Islamic Brand Identity in Driving Muslims' Commitment Towards Halal-Labelled Brand

2014 International

21 Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Investments

2014 International

22 The Effect of Islamic Brand Identity on Muslim Consumers Commitment towards Halal-Labelled Brand

2014 International

23 The Relationship between Leadership Behaviour and Organizational Commitment at a Higher Education Institution

2013 International

24 Job Satisfaction Among Secondary School Teachers: A Comparative Analysis of Demographic Factors

2013 International

25 Ethical Attitudes Among Undergraduate Students in Malaysian Universities

2013 International

26 The Relationship between Leadership Behaviour and Organizational Commitment at a Higher Education Institution

2013 International

27 Diversity and Miasma: Roles of Effective Communication

2013 International

28 Transformational Leadership Practices among Academic Administrators at a Public University in Malaysia

2017 International

29 Contributing Factors to Students' Readiness in Entrepreneurship

2016 International

30 CONTRIBUTING FACTORS TO STUDENTS' READINESS IN ENTREPRENEURSHIP

2016 International

31 THE EDUCATION COST OF SMALL SIZED SCHOOLS IN MALAYSIA

2016 International

32 The Involvement Of Bumiputera Entrepreneurs In Malaysia Small Medium Enterprise (SMEs)

2015 International

33 HUBUNGAN AMALAN PENGURUSAN KUALITI MENYELURUH (TQM) DAN KEPUASAN PELANGGAN DI UNIVERSITI PENDIDIKAN SULTAN IDRIS

2019 International

34 Instumen Pengukuran Amalan Pengurusan Kualiti Menyeluruh (TQM) Di Institusi Pendidikan Tinggi

2018 International

35 Amalan Pengurusan Kualiti Menyeluruh (TQM) dan Prestasi Staf Akademik Institusi Pengajian Tinggi Awam Malaysia.

2017 International

36 Influence of Attitude and Subjective Norms towards Customers Intention to Commit Motor Insurance Fraud.

2017 International

37 Examining Teachers Intention to Committing Automobile Insurance Fraud Using Theory of Reasoned Action

2017 International

38 Effect of Vacational Teacher Job Performance as a Results of Work Family Conflict

2017 International

39 Perbandingan Kompetensi Komunikasi antara Pelajar ENACTUS dan bukan ENACTUS di Universiti Awam Malaysia

2017 International

40 The Education Cost of Small Sized Schools in Malaysia

2016 International

41 THE EDUCATION COST OF SMALL SIZED SCHOOLS IN MALAYSIA

2016 International

42 PUBLIC AWARENESS, KNOWLEDGE AND UNDERSTANDING OF GST

2015 International

43 Penerapan Kompetensi Keusahawanan dalam Kalangan Pelajar Sekolah

2015 National

44 Academic Dishonesty Among Undergraduates

2014 National

45 Learning Through Playing (LTP) in Understanding Entrepreneurship Concept: A Case Study of Orang Asli Semai Malaysia.

2019 National

46 GST MALAYSIA: MODEL DAN ISU

2015 National

1 PERKEMBANGAN PERNIAGAAN 7A ABDUL ENTERPRISE MELALUI PEMASARAN DIGITAL

2022 Chapter in Book International

2 The Role of Heutagogy, Peeragogy, and Cybergogy in Entrepreneurship Education: A Preliminary Review

2022 Chapter in Book International

3 Ciri-ciri peribadi khusus usahawan sosial dan daya tahan pelajar IPT di Malaysia.

2016 Chapter in Book International

4 Teachers' Readiness, Understanding, and Workload in Implementing School Based Assessment

2016 Chapter in Book International

5 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2016 Report National

6 The Error Correction Modeling of the Exchange Rate Volatility (ERV)-Exports Nexus : Some New Evidence for ASEAN Region

2016 Report National

7 Aspirasi Kerjaya Keusahawanan Sosial

2015 Chapter in Book National

8 PENDAFTARAN SYARIKAT UNTUK OKU PENGLIHATAN

2025 Chapter in Book

9 KANVAS PESONA

2025 Chapter in Book

10 Model Perniagaan Terkini

2024 Chapter in Book

1 Modelling Students? Social Entrepreneurship Development Among Undergraduates

2019 Leader Universiti Pendidikan Sultan Idris Completed

2 Kesesuaian Pendekatan Pedagogi Keusahawanan Terhadap Motivasi, Sikap, Dan Kesediaan Memulakan Perniagaan Dalam Kalangan Pelajar Universiti Awam

2017 Leader Universiti Pendidikan Sultan Idris Completed

3 Kualiti Perkhidmatan Di Pusat Kesihatan Upsi : Satu Tinjauan Menggunakan Model Servqual

2004 Leader Universiti Pendidikan Sultan Idris Completed

4 Model Pembangunan Kesediaan Keusahawanan Dalam Kalangan Usahawan Belia Mikro Di Perak

2024 Leader In Progress

5 Developing E-Millennialpreneur 4.0 Education Model Towards Muslim Youth SME Success

2020 Member Completed

6 Penyelidikan (Pemasaran)

2016 Member Swasta Tempatan Completed

7 Instilling Servant Leadership Values Using Constructive Development Theory: A Case Study Of Research Vs. Teaching Universities

2022 Member Universiti Pendidikan Sultan Idris Completed

8 The Moderating Effect Of Social Support Between Work Family Conflict And Health, Stress, Burnout And Job Performance Of Working Students In UPSI

2017 Member Universiti Pendidikan Sultan Idris Completed

9 PENDIDIKAN KEUSAHAWANAN TERHADAP ORANG ASLI: NIAT DAN KEFAHAMAN KONSEP KEUSAHAWANAN

2017 Member Universiti Pendidikan Sultan Idris Completed

10 Keusahawanan Sosial, Kompetensi Komunikasi Dan Pengurusan Diri Dalam Kalangan Pelajar Universiti Awam Di Malaysia

2015 Member Universiti Pendidikan Sultan Idris Completed

11 Menilai Kecenderungan Dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2014 Member Universiti Pendidikan Sultan Idris Completed

12 The Error Correction Modeling Of The Exchange Rate Volatility (ERV)-Exports Nexus : Some New Evidence For ASEAN Region

2013 Member Universiti Pendidikan Sultan Idris Completed

13 Penglibatan Wanita Dalam Ekonomi Keusahawanan : Satu Analisa SWOT

2013 Member Universiti Pendidikan Sultan Idris Completed

14 Burnout Dan Kepuasan Kerja Di Kalangan Kakitangan Akademik

2005 Member Universiti Pendidikan Sultan Idris Completed

15 Membentuk Usahawan Bumiputera Melalui Pendidikan

2004 Member Universiti Pendidikan Sultan Idris Completed

16 Kajian Pengesanan Graduan Universiti Pendidikan Sultan Idris 1999-2004

2004 Member Universiti Pendidikan Sultan Idris Completed

17 PROGRAM LATIHAN KEUSAHAWANAN YAYASAN PERAK GRADPRENEUR (YPG): CABARAN, KEBERKESANAN DAN PENAMBAHBAIKAN

2025 Member Upsi Holding Sdn Bhd In Progress

18 Fostering Sustainability Of Small-scale Tourism In Malaysia Through The Development Of An E-business Model.

2021 Member Kementerian Pengajian Tinggi In Progress

19 The Effectiveness Of Digital Entrepreneurship Education On Digital Entrepreneurship Intention Among Students In Public Higher Education Institutions (HEIs) In Malaysia.

2025 Member In Progress

20 Pembangunan Modul Keusahawanan Inkubator Edupreneur@UPSI

2023 Member In Progress

21 Developing Human Resource Management Model In Small Business: A Social Identity Approach

2020 Member Universiti Pendidikan Sultan Idris In Progress

22 Developing Innovation Capability Framework Towards High Performance Food And Beverages Small And Medium Enterprises (SMEs) In Malaysia.

2019 Member Universiti Pendidikan Sultan Idris In Progress

23 Developing A Theoretical Model On Design Thinking Skills In Entrepreneurship Education Among Pre-Service Teachers: The Roles Of Design Thinking Capabilities, Knowledge Building And Mentorship?

2019 Member Universiti Pendidikan Sultan Idris In Progress

24 Developing A Theoretical Model On The Effect Of Attitude, Subjective Norms And Perceived Control Behaviour On Customer Inclination To Commit Motor Insurance Fraud.

2019 Member Universiti Pendidikan Sultan Idris In Progress

25 Hubungan Amalan Pengurusan Kualiti Menyeluruh (TQM) Dan Kepuasan Pelanggan Di Universiti Pendidikan Sultan Idris.

2017 Member Universiti Pendidikan Sultan Idris In Progress

1

Rancangan Perniagaan-Lengkap dan Mudah

2025MEMBER
2

BUKU FUTURISTIK EDUPRENEUR :LANGKAH DEMI LANGKAH

2025MEMBER
1 Studentpreneurs Immersive Learning Experience (sile) : A.c.e Pedagogical Framework

International Innovation Competition (Ino-ICAME) 2024, The 3rd International Conference on Accountin

2024 International Gold
2 Braillepreneur Module

International Innovation Competition (Ino-ICAME) 2024, The 3rd International Conference on Accountin

2024 International Gold
3 The Design & Development Of Smart-wlb In Managing Work-life Balance: A Prototype

International Creative Design Competition 2018

2018 International Gold
4 Achieving Customer-brand Engagement For Companies' Sustained Competitiveness: The Effect Of Relationship Invesments - Best Paper Award

International Conference on Business, Accounting, Finance and Economics 2014

2014 International Gold
5 Anda Nak Berniaga, Tapi Tak Tahu Cara? Panduan Menjalankan Perniagaan Bagi Mpu Keusahawanan

International Education Innovation Expo (EDU@Innovate) 2023

2023 International Silver
6 Contemporary Performance Measurement System (conpms) Framework: A Tool For Control And Strategic Planning

SME Innovex 2018

2018 National Gold
7 Eusahawan Best Ihl Lecturer 2023

MDEC

2024 National
8 Pemenang Pingat Perak Sektor Sains Sosial Dan Seni, Ekspo Penyelidikan Dan Inovasi Upsi

UPSI

2007 University Silver
9 Anugerah Penerbitan Artikel Jurnal Berimpak Tinggi Harapan (non S&t)

Universiti Pendidikan Sultan Idris (UPSI)

2024 University

Research
(Principal Investigator)

4

RM26,413

Publication

102

Supervision

14

PhD

15

Master
Consultation

RM194,300