DR. RAJA NAZIM BIN RAJA ABDULLAH

rajanazim
@fpe.upsi.edu.my

054507550

RESEARCHER ID

EXPERTISE

Research
(Principal Investigator)

2

RM17,300

Publication

34

Supervision

4

PhD

1

Master
Consultation

RM5,000

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Business and Management.











1 Program Pemindahan IImu Perniagaan Digital Dan Pengkomersialan Kepada Persatuan Penjaja & Peniaga Kecil Melayu Negeri Perak Daerah Muallim

Persatuan Penjaja & Peniaga Kedl Melayu Negeri Perak Daerah Muallim.

2024 Member Completed
1 Mentor Keusahawanan

Entrepreneurial Development and Graduate Employability Centre

2018 Member In Progress
1 Revolutionizing Performance: Study On "6V"-Based Sustainable Business Model Innovation As Mediator In Electric Vehicle Industry In China

2025 PhD International Supervisor Waiting for Viva

2 The Moderating Role Of Communication Management And Collaboration On The Relationship Between Cultural Diversity And Performance Of Multicultural Projects Among Workers In Dubai Electricity And Water Authority (DEWA)

2025 PhD International Supervisor Presentation

3 The Impact Of Strategic Adaptability On Firm Performance In Dynamic Market Environments : A Mediated Model Based On Organizational Learning Capability

2025 PhD International Supervisor In Progress

4 The Impact Of Digital Policy Interventions On Manufacturing Performance: A Mechanism Analysis From The Perspective Of Value Co-Creation

2025 PhD International Supervisor In Progress

5 INVESTIGATING HRÂżS ROLE IN BUILDING ORGANIZATIONAL EFFECTIVENESS

2025 Master National Supervisor In Progress

1 Experiential Learning: The Effective Application of Virtual Reality in Teaching and Learning

2018 International

2 Students Perception Towards Modern Technology as Teaching Aids

2019 International

3 Content marketing effectiveness towards consumer’s perspective on the new product launch. investigation study among young adults in indonesia

2021 International

4 Trends and Growth of Halal Cosmetic Industry in Malaysia

2022 International

5 Development of Educational Games for Fundamentals of Marketing Subject

2022 International

6 Religiosity as a Moderator Between Attitude and Intention Towards Online Halal Cosmetic Purchasing

2022 International

7 ANALYSING THE IMPACT OF MORAL BEHAVIOUR ON CONSUMER TRUST: AN INDIAN E-RETAILING PERSPECTIVE

2018 International

8 MENEROKA IMPAK PROGRAM DIPLOMA KEUSAHAWANAN PELITA SULUH BUDIMAN TERHADAP KEPUASAN PEMBELAJARAN PELAJAR BANDUAN MUDA DI PENJARA KLUANG, JOHOR

2025

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9 NEW TRENDS OF ONLINE SHOPPING AFTER MOVEMENT CONTROL ORDER (MCO) AMID PANDEMIC COVID-19 IN MALAYSIA

2024

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10 Precarious Work Among Generation Y in Malaysia: A Model Using Flexible Working Time and Employee Well-Being

2024

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1 DECAF: deep capsule attention network for intelligent auto loan default risk detection
PeerJ Computer Science

2025SCOPUSCo-AuthorCorrespondence Author
2 MENEROKA IMPAK PROGRAM DIPLOMA KEUSAHAWANAN PELITA SULUH BUDIMAN TERHADAP KEPUASAN PEMBELAJARAN PELAJAR BANDUAN MUDA DI PENJARA KLUANG, JOHOR
Advanced International Journal of Business, Entrepreneurship and SME's

2025Malaysian Citation IndexFirst AuthorCorrespondence Author
3 Mediating Role of 6V-Based SBMI Between Competitive Strategies and Firm Performance: An Empirical Study of China’s Electric Vehicle Industry
World Electric Vehicle Journal

2025SCOPUSCo-AuthorCorrespondence Author
4 Leveraging Six Values for Company Performance: Adaptation of Sustainable Business Model Innovation Strategies in Chinese Electric Vehicle Brand Enterprises
World Electric Vehicle Journal

2024SCOPUSCo-AuthorCorrespondence Author
5 NEW TRENDS OF ONLINE SHOPPING AFTER MOVEMENT CONTROL ORDER (MCO) AMID PANDEMIC COVID-19 IN MALAYSIA
International Journal of Accounting, Finance and Business

2024Malaysian Citation IndexFirst Author
6 Enhancing Decision Making Process using AHP-SCOR Integrated Model (ASIM)
International Journal of Innovation, Creativity and Change

2019SCOPUSFirst and Correspondence Author
7 Viral in Social Media: the Viralor and the Viralee
International Journal of Psychosocial Rehabilitation

2019SCOPUSFirst and Correspondence Author
8 Experiential Learning: The Effective Application of Virtual Reality in Teaching and Learning
The Journal of Social Sciences Research

2018Google ScholarFirst Author
9 Students Perception Towards Modern Technology as Teaching Aids
INTERNATIONAL JOURNAL OF ASSESSMENT AND EVALUATION IN EDUCATION

2019Malaysian Citation IndexFirst Author
10 Intensifying Experiential Learning with Dynamic Learning Styles in Traditional Classroom for Technical and Vocational Students
Journal of Technical Education and Training

2019SCOPUSFirst Author
11 Criteria for Supplier Selection: An Application of AHP-SCOR Integrated Model (ASIM)
International Journal of Supply Chain Management

2017SCOPUSFirst Author
12 Precarious Work Among Generation Y in Malaysia: A Model Using Flexible Working Time and Employee Well-Being
Electronic Journal of Business and Management

2024Academic JournalCo-Author
13 Research on the Practical Approach to the Construction of “National Pilot City of Industry-Education Integration” -A Case Study of Liuzhou in China
International Journal of Academic Research in Business and Social Sciences

2024Excellent Research Australia (ERA)Co-Author
14 Factors Influencing Purchase Intention on Electric Vehicle: A Conceptual Framework
International Journal of Academic Research in Business and Social Sciences

2023Excellent Research Australia (ERA)Co-Author
15 The Effect of Gamification on Students’ Learning
International Journal Of Academic Research in Progressive Education and Development

2023Excellent Research Australia (ERA)Co-Author
16 The Impact of Social Media Beauty Standards and the Social Media Influencers on Perception of Beauty Products by Young Women in Cairo, Egypt
Electronic Journal of Business and Management

2023Non IndexCo-Author
17 The Adoption of the Grab Pay Mobile Payment System by Foreign Students in Kuala Lumpur, Malaysia: Application of UTAUT Model
Electronic Journal of Business and Management

2023Non IndexCo-Author
18 Intention towards using Gamification among Students in Higher Education: A Conceptual Framework
International Journal Of Academic Research in Progressive Education and Development

2023Excellent Research Australia (ERA)Co-Author
19 Content marketing effectiveness towards consumer’s perspective on the new product launch. investigation study among young adults in indonesia
Electronic Journal of Business and Management

2021Non IndexCo-Author
20 Trends and Growth of Halal Cosmetic Industry in Malaysia
International Journal of Academic Research in Business and Social Sciences

2022Excellent Research Australia (ERA)Co-Author
21 Development of Educational Games for Fundamentals of Marketing Subject
International Journal of Academic Research in Business and Social Sciences

2022Excellent Research Australia (ERA)Co-Author
22 Religiosity as a Moderator Between Attitude and Intention Towards Online Halal Cosmetic Purchasing
International Journal of Academic Research in Business and Social Sciences

2022Excellent Research Australia (ERA)Co-Author
23 APPLICATION OF FUZZY DELPHI TECHNIQUE TO DETERMINE THE ELEMENTS IN SKETCH MODULE FOR DESIGN AND TECHNOLOGY STUDENTS
International Journal of Psychosocial Rehabilitation

2019SCOPUSCo-Author
24 The Adequacy of the Term of Reference for the Construction Management (CM) Education and Training from the Perspective of Practitioner in Malaysia
Journal of Technical Education and Training

2020SCOPUSCo-Author
25 ANALYSING THE IMPACT OF MORAL BEHAVIOUR ON CONSUMER TRUST: AN INDIAN E-RETAILING PERSPECTIVE
International Journal of Management and Human Science

2018Academic JournalCo-Author
1 New Paradigm for Business Model Design and Innovation: An Insight of Product Lifetime Value Based on Electric Vehicle

2024 International

2 What Happened to China's New Energy Vehicles Brand Companies?

2024 International

3 The Analysis of Entrepreneurship Character of University Students in Supporting the Development of Business Incubator

2021 International

1 IMPACT OF ECCE ON HUMAN CAPITAL DEVELOPMENT

2022 Monograf National

2 Fikir Dulu Sebelum Berkongsi di Media Sosial

2022 Popwrit National

3 The Bonus of Learning is Through Experience

2021 Chapter in Book National

4 Usah Budayakan Komen Negatif di Media Sosial

2022 Popwrit National

5 Jangan Persenda Penat Lelah Guru

2021 Popwrit National

6 Jaga Tertib Sewaktu PdPR

2021 Popwrit National

1 Towards Modernize Sustainable Artificial Intelligence (AL) Application In Education

2017 Leader Universiti Pendidikan Sultan Idris Completed

2 Meneroka Impak Program Diploma Keusahawanan Terhadap Kepuasan Pembelajaran Pelajar Banduan Muda Di Penjara Kluang, Johor

2024 Leader In Progress

3 Impact Of ECCE On Human Capital Development

2015 Member Completed

4 Sustainability For Construction Management Education: Where Are We?

2017 Member Universiti Pendidikan Sultan Idris Completed

5 Kajian Persepsi Pensyarah Fakulti Teknikal Dan Vokasional Universiti Pendidikan Sultan Idris Terhadap Penilaian Purata Nilai Gred Kumulatif Bersepadu (iCGPA)

2017 Member Universiti Pendidikan Sultan Idris Completed

6 Enhancing Home Economics Education Programs For Sustainable Career Readiness: A Collaborative Investigation Between Universitas Negeri Semarang And Universiti Pendidikan Sultan Idris Malaysia

2025 Member Universitas Negeri Semarang In Progress

7 The Factors Influencing Social Entrepreneurial Intention (SEI) Among Gen-Z In Malaysia.

2025 Member In Progress

1 Smartsphere Tengteng Quest

International Innovation Competition (Ino-ICAME) 2024, The 3rd International Conference on Accountin

2024 International Bronze
2 Revolusi Pendidikan Bergari Handcuff: Diploma Keusahawanan Sebagai Model Pendidikan Transformatif Penjara

SEMINAR PENYELIDIKAN KEBANGSAAN 2025 (SPK 2025 & INO-SPK2025)

2025 National Gold
3 Edu Interactive Learning Hub

Pertandingan Inovasi Seminar Penyelidikan Kebangsaan 2024 (Ino-SPK2024)

2024 National Gold
4 Smartsphere Tengteng Quest

Pertandingan Inovasi Seminar Penyelidikan Kebangsaan 2024 (Ino-SPK2024)

2024 National Gold
5 2 In 1 Bizznuzz Edu Ar Learning Ft Gamez Hubz

Pertandingan Inovasi Seminar Penyelidikan Kebangsaan 2024 (Ino-SPK2024)

2024 National Bronze
6 Anugerah Perkhidmatan Cemerlang 2024

Universiti Pendidikan Sultan Idris

2025 University
7 Anugerah Bestari

UiTM Cawangan Melaka

2023 University

Research
(Principal Investigator)

2

RM17,300

Publication

34

Supervision

4

PhD

1

Master
Consultation

RM5,000