ASSO. PROF TS. DR
MUHAMMAD ZAFFWAN BIN IDRIS

zaffwan
@fskik.upsi.edu.my

6 05 4505190

RESEARCHER ID

EXPERTISE

Seni
Graphic Design; Visual Communication; Branding; Creative Multimedia, Digital Heritage

Research
(Principal Investigator)

3

RM130,551

Publication

99

Supervision

40

PhD

13

Master
Consultation

RM101,470

Biography

Obtained his Professional Doctorate and Master Degree from Swinburne University of Technology, Australia in 2011 and 2006, respectively. After graduated from Universiti Teknologi MARA in 1999 for his Bachelor Degree, Zaffwan has since involved in designing, lecturing and other scholarly works in the area such as Graphic Design, Creative Multimedia and Digital Heritage. He is also appointed as an external advisor in various government-related agencies as well as private institutions.











1 Penjenamaan Royce Roster Coffee

DLP Trading & Services

2022 Leader In Progress
2 Festival Filem Pelajar Malaysia (FFPM) 2022

Perbadanan Kemajuan Filem Nasional Malaysia (FINAS)

2022 Leader In Progress
3 Service Design Workshop Spa & Beauty-preneur 4.0

Shutterspeak Sdn Bhd

2020 Leader In Progress
4 Appoinment As Brand Consultant

Shutterspeak Studio Sdn Bhd

2016 Member In Progress
1 Panel Penilai Akreditasi Penuh Program Diploma Teknologi Kreatif Digital, Politeknik Ibrahim Sultan (PIS)

MQA

2020 Leader Completed
2 Panel Penilai Akreditasi Penuh Program Master of Art and Design, UCSI University

MQA

2020 Leader Completed
3 Panel Penilai Akreditasi Penuh Program Diploma Teknologi Kreatif Digital, Politeknik Ibrahim Sultan (PIS)

MQA

2020 Leader Completed
4 Panel Penilai Akreditasi Program Bachelor of Arts In Creative Digital Media, KU Teknologi Serawak, Sibu

MQA

2018 Leader Completed
5 Panel Penilai Master of Design, KDU University College

MQA

2017 Leader Completed
6 Panel Penilai Program : Bachelor of Creative Multimedia (Hons.) in Multimedia Design, Kolej Universiti Tunku Abdul Rahman

MQA

2015 Leader Completed
7 Panel Penilai Program : Diploma in Interactive Multimedia, Kolej Antarabangsa Shahputra, Kuantan

MQA

2015 Leader Completed
8 Panel Penilai Program : Bachelor of Arts (Hons.) Digital Animation, UTAR

MQA

2015 Leader Completed
9 Panel Penilai Program : Masters of Science in Multimedia Design in Collaboration with Ecole Superiure De Genie Informatique, Kolej Mantissa

MQA

2015 Leader Completed
10 Panel Penilai Program : Bachelor (Hons.) Film & Animation, UNISEL

MQA

2015 Leader Completed
11 PANEL PENILAI PROGRAM : BACHELOR OF ARTS (HONS.) VISUAL COMMUNICATION DESIGN, UNIVERSITI SEGI

MQA

2015 Leader Completed
12 Lantikan sebagai panel penilai : Diploma in graphic Design Kolej Antarabangsa INTI Subang

MQA

2015 Leader Completed
13 Panel Penilai Program : BA (Hons.) Creative Multimedia, Kolej Universiti Komunikasi Han Chiang

MQA

2015 Leader Completed
14 Panel Penilai Program : Bachelor of arts (Hons.) in Creative Multimedia Design, Kolej Universiti KDU Penang

MQA

2015 Leader Completed
15 Panel penilai Program : Diploma In Video Production & Visual Effects, Kolej Saito

MQA

2015 Leader Completed
16 Panel Penilai Pematuhan Akreditasi Penuh Program, Taylors University

MQA

2021 Leader In Progress
17 Perundingan Penyelidikan di National Institute of Design Research (NIDR) Swimburne University of Technology, Australia

Swimburne University of Technology, Australia

2014 Member Completed
18 Panel Penilai Akreditasi Penuh Program Diploma Reka Bentuk Media Digital, KU New Era

MQA

2020 Member Completed
19 Panel Penilai Akreditasi Penuh Program Bachelor of Art (Hons.) in Creative Multimedia, KU Han Chiang

MQA

2020 Member Completed
20 Panel Penilai Akreditasi Penuh Program Bachelor of Arts (Hons) in Motion Graphic and Visual Effects, Limkokwing University of Creative Technology

MQA

2019 Member Completed
21 Panel Penilai Akreditasi Penuh Program Pasca Ijazah Sarjana Seni, UniSZA

MQA

2019 Member Completed
22 Panel Penilai Audit Penuh Program ???B.Sc (Hons) Digital Film and 3D Animation 3+0 in collaboration with Staffordshire University, United Kingdom, APITT

MQA

2019 Member Completed
23 Panel Penilai Akreditasi Program Bachelor of Design (Graphic Design) (Hons.), Kolej Universiti Saito

MQA

2018 Member Completed
24 Panel Penilai Akreditasi Program Bachelor of Arts Digital Media Production (Hons.), IUMW

MQA

2018 Member Completed
25 Panel Penilai Akreditasi Program Bachelor of Arts (Hons.)in in Creative Multimedia Technology, KU Lincoln

MQA

2018 Member Completed
26 Panel Penilai Audit Pematuhan Program Pasca Ijazah UNIMAS

MQA

2018 Member Completed
27 Panel Penilai Akreditasi Program Bachelor of Digital Graphic Design (Hons.), KU TATI

MQA

2018 Member Completed
28 Panel Penilai Maklumbalas Akreditasi Program Doctor of Philosophy (PhD) in Design, City University

MQA

2018 Member Completed
29 Panel Penilai Bachelor of Design (Hons) Computer Graphic Design, Kolej University Selatan

MQA

2017 Member Completed
30 Panel Penilai Diploma in Multimedia Journalism, Kolej Antarabangsa Kirkby

MQA

2017 Member Completed
31 Panel Penilai Ijazah Sarjana Muda Komunikasi Visual dan Media Baharu, Politeknik Ibrahim Sultan

MQA

2017 Member Completed
32 Panel Penilai Kurikulum Program Foundation in Arts, Kolej University KDU Penang

MQA

2017 Member Completed
33 Penilai Maklumbalas Diploma in Graphic Design, CUCST

MQA

2016 Member Completed
34 Panel Penilai Akreditasi Program Bachelor of Science in Interactive Multimedia, Kolej Universiti Shahputra

MQA

2016 Member Completed
35 Penilai Maklumbalas Program Bachelor of Design 3+0 in Collaboration with Raffles College of Design and Commerce Australia, Kolej Raffles

MQA

2016 Member Completed
36 Penilai Maklumbalas Diploma in Video Production and Visual Effects, Kolej Saito

MQA

2016 Member Completed
37 Panel Penilai Akreditasi Program Bachelor of Design with Honours, AEU

MQA

2016 Member Completed
38 Panel Penilai Akreditasi Program Doctor of Philosophy (PhD) Creative Industries and Art Practice, Limkokwing University of Creative Technology

MQA

2016 Member Completed
39 Panel Penilai Akreditasi Program Bachelor of Arts (Hons.) Graphic Design 3+0 In Collaboration with University of East London, Institut Teknologi Pertama

MQA

2016 Member Completed
40 Ahli Panel Penilai Program : Bachelor of Design 3+0 in Collaboration With Raffles College of Design & Commerce, Sydney - Multimedia Design

MQA

2015 Member Completed
41 Perlantikan sebagai Juri Pertandingan fotografi " Magic of the Night" 2013 Putrajaya

Kementerian Pelancongan dan Kebudayaan Malaysia

2013 Member Completed
42 Pertandingan sebagai panel juri pertandingan Flotila terbaik " magic of the night" 2013 putrajaya

Kementerian Pelancongan dan Kebudayaan Malaysia

2013 Member Completed
43 Panel Penilai Akreditasi Penuh Program Bachelor of Design (Graphic Design) with Honours

MQA

2021 Member In Progress
44 Panel Penilai Akreditasi Program Bachelor of Arts (Hons.)in Media Design Tech. with Digital Arts,Kolej Universiti Linton

MQA

2017 Member In Progress
45 Panel Penasihat Akademik bagi Program Senireka Multimedia

Kolej Islam Pahang Sultan Ahmad Shah

2017 Member In Progress
46 Penilai Maklumbalas Diploma In Animation, Akademi Terra

MQA

2017 Member In Progress
1 Exploring Gen Z Customer Experience On The Establishment Of First-Stores Design In Beijing, China

2023 PhD International Supervisor Completed

2 The Relationship Model Between Public Opinion Crisis Response And Brand Equity Of Alibaba E-commerce Enterprise In China

2025 PhD International Supervisor Completed

3 The Relationship Between Social Media Usage And Brand Communication Identification Towards Local Government Image Of Henan Province, China

2025 PhD International Supervisor Completed

4 The Relationship Between Brand Personality And Willingness To Purchase Towards Brand Equity For POPMART Blind Box In China

2025 PhD International Supervisor Completed

5 Exploring Young User Experience Through Gamification-based Personas For The Palace Museum In Beijing Using Service Design Approach

2020 PhD International Supervisor Completed

6 Exploring Contemporary Environmental Art In China Through Form And Concept : Case Studies Of Two Chinese Visual Artists

2025 PhD International Supervisor Waiting for Viva

7 The Sustainable Of Brand Design Strategies For Traditional Chinese Handicrafts: An Example Of The Jindezhen Porcelain Brand

2025 PhD International Supervisor Waiting for Viva

8 The Impact Of Interactive Art Installations On Customers' Purchase Intentions At Gentle Monster Retail Stores In China

2025 PhD International Supervisor Presentation

9 Research On The Art Form And Visual Expression Of Chaozhou Qinglong Ancient Temple

2025 PhD International Supervisor Presentation

10 Effectiveness Of Virtual Reality Technology On Visitor Experience Of Shaanxi Shadow Puppet Culture Museum

2025 PhD International Supervisor Presentation

11 Exploring User Experience Of Generation Z In Community Activities For Paper-Cutting Intagible Cultural Heritage Based On The Three-level Theory Of Emotion

2025 PhD International Supervisor Presentation

12 Augmented Reality Design Of YangJiabBu Woodcut New Year Prints, An Intangible Cultural Heritage Based On User Experience

2025 PhD International Supervisor Presentation

13 Developing Scales For China Time-Honored Brand Personality For Chinese Cosmetics Context

2025 PhD International Supervisor Presentation

14 The Influence Of Sustainability Elements In Brand Design On User Experience

2025 PhD International Supervisor Presentation

15 The Influence Of Virtual Streamer On Consumers’ Purchase Intention In E-commerce Live Streaming : The Mediating Role Of Consumer Perception And Flow Experience

2025 PhD International Supervisor Presentation

16 Research On The Application Of Virtual Digital Humans In The Inheritance Of Intangible Cultural Heritage

2025 PhD International Supervisor In Progress

17 Image–Symbol–Culture: A Study On The Redesign Mechanism Of Traditional Visual Symbols In The Creative Culture Industry

2025 PhD International Supervisor In Progress

18 Media Convergence Impact: A Case Studies Between Mobile Media Platforms And Traditional Newspaper Groups In Henan, China

2025 PhD International Co-Supervisor Waiting for Viva

19 Technology Embedding And Reconstruction Of The Educational Core A Phenomenological Review Of The Essence Of University Teaching Under The Influence Of New Media Technology Of Artificial Intelligence

2025 PhD International Co-Supervisor Presentation

20 Application Of Artificial Intelligence (AI) In Personalized Art Learning

2025 PhD International Co-Supervisor In Progress

21 Preserving Mak Yong For Aesthetic Experience In Intangible Cultural Heritage Through Digital Technology

2023 PhD National Supervisor Completed

22 Development Of A Hexagon Aesthetic User Experience Model For Augmented Reality Comics

2022 PhD National Supervisor Completed

23 Development Of A Competency Assessment Model And Instrument For Future Graphic Design Graduates In Malaysia

2021 PhD National Supervisor Completed

24 Integrating Virtual Reality In Drawing Subjects With An Experiential Learning Approach To Enhance Student Experience

2024 PhD National Supervisor Completed

25 Preservation Of Intangible Cultural Heritage On Zapin Lenga Dance Movements Using Motion Capture Technology

2021 PhD National Supervisor Completed

26 Rhythemic Transitions During Video Game Playing Session: A Case Study Of Malaysian Digital Gamers

2016 PhD National Supervisor Completed

27 Enhancing Visitor Experience Using Affordance-Based And Service Design Framework For Muzium Negara Augmented Reality

2025 PhD National Supervisor Waiting for Viva

28 Penjenamaan Identiti Nasional Dalam Reka Bentuk Pembungkusan Produk Makanan PKS

2025 PhD National Supervisor Presentation

29 Eksplorasi Video Teknologi Interaktif Realiti Virtual(VR) Sebagai Medium Bagi Mempromosikan Ekopelancongan Di Malaysia

2025 PhD National Supervisor Presentation

30 Students' Affective State On Different Kawaii Designs Of Pedagogical Agents And Its' Effect On Motivation In Learning

2022 PhD National Co-Supervisor Completed

31 Interpretasi Bentuk Retorik Visual, Simbol, Tema, Mesej Dan Persepsi Audiens Dalam Iklan Kempen Khidmat Awam Alam Sekitar

2020 PhD National Co-Supervisor Completed

32 Player-Centric Emotional Design For Digital Games: An Empirical Exploration In Visual Aesthetics

2017 PhD National Co-Supervisor Completed

33 Kesan Pembelajaran Berasaskan Permainan Digital Terhadap Pencapaian Matematik Dalam Kalangan Murid Sekolah Rendah

2018 PhD National Co-Supervisor Completed

34 The Effect Of MoSTMaT On Learning Motivation Strategies And Metacognitive Awareness Of Computing Students

2023 PhD National Co-Supervisor Completed

35 Effectiveness Of Interactive Augmented Reality Textbooks On Primary School Students’ Learning Experiences And Emotions

2025 PhD National Co-Supervisor Completed

36 Pembudayaan Fotografi Seni Halus Digital Era Pascamoden Di Malaysia

2024 PhD National Co-Supervisor Completed

37 Development Of A Design Framework To Create Awareness Of Bakery Food Ingredients Information For Parents In Klang Valley

2023 PhD National Co-Supervisor Completed

38 Development Of Aesthetic Immersive Experience (AIX) Of Virtual Historical Event For Virtual Museum

2025 PhD National Co-Supervisor Waiting for Viva

39 Exploring The Relationship Between Cultural Meaning And Mythology In Yasmin Ahmad’s Films

2025 PhD National Co-Supervisor Presentation

40 Establishing Product Brand Through SME's Packaging Design To Global Market

2014 PhD Co-Supervisor In Progress

41 Reka Bentuk Papan Tanda Di Hospital Universiti Sains Malaysia, Kubang Kerian, Kelantan: Kajian Kes Bagi Amalan Terbaik Penghasilan Reka Bentuk Papan Tanda

2018 Master National Supervisor Completed

42 Tourism Service Design: Promoting Malaysian Culture Through National Identity At Kuala Lumpur International Airport

2019 Master National Supervisor Completed

43 Penerokaan Potensi Penceritaan Digital Terhadap Motivasi Pelajar Sekolah Rendah Luar Bandar Dalam Pembelajaran Bahasa Inggeris

2015 Master National Supervisor Completed

44 Exploring Small And Medium Enterprises (SMEs) Food Packaging As A Touch-point To Promote National Branding At Kuala Lumpur International Airport (KLIA)

2019 Master National Supervisor Completed

45 Kajian: Kebolehgunaan Perisian E-Portfolio Mahara Terhadap Sijil Modular Kebangsaan (SMK) Pra Produksi Animasi 3D Dan 2D.

2014 Master National Supervisor Completed

46 Potensi Murid Bermasalah Pendengaran Dalam Pembelajaran Kursus Desktop Publishing Di Sekolah Menengah Pendidikan Khas Vokasional Shah Alam

2018 Master National Supervisor Completed

47 The Effectiveness USe Of Videos In Learning Science Subjects Among Year One Pupils In Primary Schools In Tapah District

2012 Master National Supervisor Completed

48 Kesan Penggunaan Motion Comic Terhadap Prestasi Pelajar Dalam Matapelajaran Sejarah

2014 Master National Supervisor Completed

49 Kebolehgunaan Aplikasi Augmented Reality Terhadap Modul Sijil Animasi 3D Dalam Kalangan Siswa Kolej Komuniti

2019 Master National Supervisor Completed

50 Kebolehpasaran Graduan Program Reka Bentuk Grafik Di IPTA Dalam Industri

2016 Master National Supervisor Completed

1 VOVO2022: Moving Forward to New Growth

2022 Jabatan Multimedia Kreatif

2 Kurikulum Standard Sekolah Menengah. Pendidikan Seni Visual Tingkatan 2

2017 Kementerian Pendidikan Malaysia

3 Buku Teks KSSM Pendidikan Seni Visual Tingkatan 4

2019 Penerbit Bestari Sdn Bhd

4 BUKU TEKS PENDIDIKAN SENI VISUAL TINGKATAN 3

2018 PENERBIT TELAGA BIRU SDN. BHD

5 Lifescape : A Photographic documentary

2015 Institut Terjemahan Dan Buku Malaysia

6 PACKS:Programme for the Advancement of Collaborative Key Strategies

2011 FSKIK/UPSI

1 Identifying Visual Representation for National Brand Identity in packaging Design

2015 International

2 A Semantic Approach in Perception for Packaging in the SME's Food Industries in Malaysia : A Case Study of Malaysia Food Product Branding in United Kingdom

2014 International

3 Defining the construct and elements of aesthetics experience and user experience in augmented reality comics.

2022 International

4 A Practical Approach to Creating Brand Personality-based Personas

2022 International

5 Beyond Digitalisation: Facial Motion Capture for Mak Yong through the Perspective of Aesthetic Experience and Uncanny Valley

2020 International

6 A Practice of Choosing Gamification-based Personas

2020 International

7 Preservation of Intangible Cultural Heritage Using Advance Digital Technology: Issues and Challenges

2016 International

8 THE FACTORS AND ISSUES AFFECTING FOOD LABELLING AND THE NEED FOR LABELLING DESIGN FRAMEWORK: A REVIEW

2023 International

9 Defining the construct and elements of aesthetics experience and user experience in augmented reality comics.

2022 International

10 A Practical Approach to Creating Brand Personality-based Personas

2022 International

11 FOOD LABELLING FROM CONSUMERS' PERSPECTIVES: A REVIEW

2022 International

12 Kawaii-Style Pedagogical Agents Designs in Virtual Learning Environment: A Research Conceptual Framework

2021 International

13 Visualising and Simulating the Past Life of Weld Quay in the Early Twentieth Century: An Investigation through Narrative Analysis

2018 International

14 DEVELOPMENT OF A MODEL AND INSTRUMENT FOR COMPETENCY ASSESSMENT OF GRAPHIC DESIGN GRADUATES IN MALAYSIA: A CONCEPTUAL FRAMEWORK

2019 International

15 WHAT MAKES AN UNDERGRADUATE GRAPHIC DESIGN EDUCATION VALUABLE?

2018 International

16 Is Graphic Design Being Taken Seriously as a Profession?

2019 National

17 DIGITIZING YANGJIABU WOODCUT NEW YEAR PRINTS: AUGMENTED REALITY APPLICATIONS IN INTANGIBLE CULTURAL HERITAGE PRESERVATION

2025

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18 Research on the Collaborative Governance of Social Responsibility in Online Audiovisual Enterprises

2024

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19 Brand Equity And Brand Personality: A Literature Review And Future Research Directions

2023

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20 Enhancing Visitor Experience Using Service Design Approach for Museum Sustainability

2024

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21 Exploring the relationship between the brand personality and consumers' willingness to purchase: POPMART blind box brand

2024

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22 The Relationship between Brand Equity and Consumer Willingness to Purchase-A Case Study of POPMART Blind Box

2023

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23 Research on the Evolution of Media Practices of Leading Cadres’ New Media and the Communication Characteristics

2023

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24 Research on Value and Strategy Reconstruction of Leading Cadres’ New Media Based on Government Communication

2023

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25 Research Progress and Hotspots in Epidemics and Public Opinion: Visual Review Based on CiteSpace

2023

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26 Employing Virtual Reality (VR) Technology with Experiential Learning Perspective to Enhance Students’ Learning Experience

2021

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27 Virtual Reality (VR) in 21st. Century Education: The Opportunities and Challenges of Digital Learning in Classroom

2021

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1 Charting the Shifting Landscape of E-commerce Live Streaming: Insights from a 2019–2024 Bibliometric Study
International Journal of Academic Research in Business and Social Sciences

2025Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
2 DIGITIZING YANGJIABU WOODCUT NEW YEAR PRINTS: AUGMENTED REALITY APPLICATIONS IN INTANGIBLE CULTURAL HERITAGE PRESERVATION
Journal of Information System and Technology Management

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
3 VISUAL IMAGE DESIGN OF JINGDEZHEN PORCELAIN BRAND UNDER THE PERSPECTIVE OF MEME
International Journal of Advanced Research

2025Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
4 The Branding Initiative of Jingdezhen's Traditional Handcrafted Ceramics from a Design Standpoint
International Journal of Academic Research in Business and Social Sciences

2023Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
5 Research on the Collaborative Governance of Social Responsibility in Online Audiovisual Enterprises
Social Networking

2024Google ScholarCo-AuthorCorrespondence Author
6 Brand Equity And Brand Personality: A Literature Review And Future Research Directions
International Journal of Academic Research in Economics and Management Sciences

2023Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
7 Enhancing Visitor Experience Using Service Design Approach for Museum Sustainability
Idealogy Journal

2024Google ScholarCo-AuthorCorrespondence Author
8 Defining the construct and elements of aesthetics experience and user experience in augmented reality comics.
International Journal of Creative Multimedia

2022Academic JournalCorrespondence Author
9 A Practical Approach to Creating Brand Personality-based Personas
International Journal of Academic Research in Business and Social Sciences

2022Excellent Research Australia (ERA)First Author
10 Employing Virtual Reality (VR) Technology with Experiential Learning Perspective to Enhance Students' Learning Experience
International Journal of Academic Research in Business and Social Sciences

2021Excellent Research Australia (ERA)Correspondence Author
11 A Framework to Explore Customer Experience on First-Store Design Concept in China
International Journal of Academic Research in Business and Social Sciences

2021Excellent Research Australia (ERA)Correspondence Author
12 Beyond Digitalisation: Facial Motion Capture for Mak Yong through the Perspective of Aesthetic Experience and Uncanny Valley
Journal of Image and Graphics

2020Google ScholarFirst and Correspondence Author
13 The Perceived Level of Importance of Competency Constructs for Future Graphic Design Graduates in Malaysia
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)Correspondence Author
14 Digital Preservation for Malay Folk Dance Expression: Developing a Framework Using Motion Capture, Aesthetic Experience and Laban Theory Approach
Journal of Advanced Research in Dynamical and Control Systems

2020SCOPUSCorrespondence Author
15 Analysing Step Patterns on the Malaysian Folk Dance Zapin Lenga
Journal of Computational and Theoretical Nanoscience

2020Excellent Research Australia (ERA)Correspondence Author
16 A Practice of Choosing Gamification-based Personas
Archives of Business Research

2020Google ScholarCorrespondence Author
17 Exploring Principle Components for Digital Heritage Preservation on Malay Folk Dances
International Journal of Academic Research in Business and Social Sciences

2017Excellent Research Australia (ERA)First Author
18 Preservation of Intangible Cultural Heritage Using Advance Digital Technology: Issues and Challenges
HARMONIA : JOURNAL OF ARTS RESEARCH AND EDUCATION

2016Non IndexFirst Author
19 Exploring the relationship between the brand personality and consumers' willingness to purchase: POPMART blind box brand
Journal of Research in Humanities and Social Science

2024Google ScholarCo-Author
20 The Relationship between Brand Equity and Consumer Willingness to Purchase-A Case Study of POPMART Blind Box
World Wide Journal of Multidisciplinary Research and Development

2023Google ScholarCo-Author
21 Research on the Evolution of Media Practices of Leading Cadres’ New Media and the Communication Characteristics
Social Networking

2023Google ScholarCo-Author
22 Research on Value and Strategy Reconstruction of Leading Cadres’ New Media Based on Government Communication
Advances in Journalism and Communication

2023Google ScholarCo-Author
23 Research Progress and Hotspots in Epidemics and Public Opinion: Visual Review Based on CiteSpace
Advances in Journalism and Communication

2023Google ScholarCo-Author
24 Employing Virtual Reality (VR) Technology with Experiential Learning Perspective to Enhance Students’ Learning Experience
International Journal of Academic Research in Business and Social Sciences

2021Excellent Research Australia (ERA)Co-Author
25 Virtual Reality (VR) in 21st. Century Education: The Opportunities and Challenges of Digital Learning in Classroom
Jurnal Asian Pendidikan (ASPEN)

2021Google ScholarCo-Author
26 Journeying through Time: Exploring the 19th Century Old Transportation Legacy ofWeld Quay, Malaysia
Sustainability

2023SCOPUSCo-Author
27 Literature Survey: The Potential of Integrating Immersive Experience and Aesthetic Experience in Virtual Reality Historical Event
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
28 THE FACTORS AND ISSUES AFFECTING FOOD LABELLING AND THE NEED FOR LABELLING DESIGN FRAMEWORK: A REVIEW
Muallim Journal of Social Sciences and Humanities

2023Malaysian Citation IndexCo-Author
29 Defining the construct and elements of aesthetics experience and user experience in augmented reality comics.
International Journal of Creative Multimedia

2022Academic JournalCo-Author
30 Validation of a preliminary competency assessment scale for Malaysian graphic design graduates
Journal of Graphic Engineering and Design

2022SCOPUSCo-Author
31 A Practical Approach to Creating Brand Personality-based Personas
International Journal of Academic Research in Business and Social Sciences

2022Excellent Research Australia (ERA)Co-Author
32 FOOD LABELLING FROM CONSUMERS' PERSPECTIVES: A REVIEW
Muallim Journal of Social Sciences and Humanities

2022Malaysian Citation IndexCo-Author
33 Kawaii-Style Pedagogical Agents Designs in Virtual Learning Environment: A Research Conceptual Framework
International Journal of Academic Research in Progressive Education and Development

2021Excellent Research Australia (ERA)Co-Author
34 Understanding Intangible Culture Heritage Preservation via Analyzing Inhabitants Garments of Early 19th Century in Weld Quay, Malaysia
Sustainability

2021SCOPUSCo-Author
35 Students' Satisfaction on the Design of Kawaii Style Pedagogical Agent in the Virtual Learning Environment
International Journal of Academic Research in Progressive Education and Development

2021Excellent Research Australia (ERA)Co-Author
36 Applying Fuzzy Delphi Method (FDM) to obtaining the Expert Consensus in Aesthetic Experience (AX) and User Experience (UX) Elements in Augmented Reality Comic (AR Comic)
Psychology and Education

2020SCOPUSCo-Author
37 The Social Impact of Video Games' Cinematics: Changing Attention Levels Resulting in Rhythmic Transitions
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)Co-Author
38 Design Ethics Education for Creative Industry Programs: Attitude towards Socio-Ethical Issues in Design amongst Malaysian Design Undergraduates
International Journal of Innovation, Creativity and Change

2020SCOPUSCo-Author
39 Visualising and Simulating the Past Life of Weld Quay in the Early Twentieth Century: An Investigation through Narrative Analysis
Archives of Business Research

2018Google ScholarCo-Author
40 Developing Theoretical Framework on Augmented Reality (AR) Comic Using User Experience (UX) Approach
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)Co-Author
41 Tourism Service Design: Promoting Malaysia Culture through National Brand in Kuala Lumpur International Airport (KLIA)
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)Co-Author
42 Theoritical Framework And Development Motion ComicInstrument as Teaching Method For History Subject
International Journal of Academic Research in Business and Social Sciences

2016Excellent Research Australia (ERA)Co-Author
43 Is Graphic Design Being Taken Seriously as a Profession?
Journal of Arts and Social Sciences

2019Malaysian Citation IndexCo-Author
44 DEVELOPMENT OF A MODEL AND INSTRUMENT FOR COMPETENCY ASSESSMENT OF GRAPHIC DESIGN GRADUATES IN MALAYSIA: A CONCEPTUAL FRAMEWORK
International Journal of Education, Psychology and Counseling

2019Malaysian Citation IndexCo-Author
45 WHAT MAKES AN UNDERGRADUATE GRAPHIC DESIGN EDUCATION VALUABLE?
Journal of Education and Social Siences (JESOC)

2018Academic JournalCo-Author
46 Constructing a framework of user experience for museum based on gamification and service design
MATEC Web of Conferences

2018SCOPUSCo-Author
47 Accessing Accuracy of Structural Performance on Basic Steps in Recording Malay Zapin Dance Movement Using Motion Capture
Journal of Applied Environmental and Biological Sciences

2017Web of ScienceCo-Author
1 Identifying Visual Representation for National Brand Identity in Packaging Design

2015 International

2 Emotional Design For Games : The Roles of Emotion On A Visceral Level Perspective

2014 International

3 Digital Game Based Learning For Remedial Mathematic Students : A New Teaching and Learning Approach in Malaysia

2014 International

4 Emotional Design For Games : The Roles of Emotion And Perception in Game Design Process

2014 International

5 The Challenge For Malaysian Public Universities

2012 International

6 University Makeover : Does Branding Really Works

2012 International

7 Visualzation : How Designer and Researchers Can Learn From Each Other

2012 International

8 Rhythmic Transitions : A Shift In Focused Higher-Level Action From Playing A Game To Using A Laptop

2012 International

9 Representasi Kebudayaan Melayu Dalam Filem Animasi : Satu Pengamatan Melalui Analisa Visual

2012 International

10 Research Through Art Making : Synergy or Blasphemy

2012 International

11 Exploring the Integration of Artificial Intelligence in Co-Design Framework for Designer

2024 International

12 Preservation of Intangible Cultural Heritage Using Advance Digital Technology: Issues and Challenges

2016 International

13 DARE FRAMEWORK FOR HEUTAGOGY LEARNING

2024 International

14 The Heptagon of AUX Model: Development of a synergising model on aesthetic experience and user experience through the fuzzy delphi method towards augmented reality comics

2022 International

15 Accessing the accuracy of Structural Performance of Basic Steps in Recording Malay Zapin Dance Movement Using Motion Capture

2016 International

16 Permainan Digital : Pendekatan Baru Dalam Pendidikan Masa Depan

2013 National

1 Sunset at Tanjung Dawai

2017 Chapter in Book International

2 International Collaboration Art Project, Series 5: Sunset at Tanjung Dawai

2017 Art International

3 Pameran Seni Rupa Antarabangsa: Belalang

2016 Art International

4 BELALANG

2016 Chapter in Book International

5 Touchdown

2016 Chapter in Book International

6 Tanpa Tajuk

2024 Manuskrip National

7 Charity Art Exhibition Malaysiana: Art for all Seasons and Reasons

2024 Art National

8 Pameran Seni Visual Sempena Hari Kebangsaan dan Hari Malaysia 2023

2023 Art National

9 Polisi dan Strategi Pelaksanaan Latihan TLAS untuk Kakitangan Akademik UPSI

2022 Policy National

10 Pendekatan ringkas, mudah elak salah faham maklumat

2020 Popwrit National

11 21 Plus Vol.2

2020 Art National

12 Capture the Moments of Malaysia

2020 Creative National

13 Modul Pembelajaran Reka Bentuk Grafik Digital, KSSM Tingkatan 4

2019 Modul National

14 Strategic rebranding for Geomatika College University

2017 Report National

15 Limpahan Warna: Muallim Titiwangsa

2016 Art National

16 CULTURALLY RESPONSIVE FRAMEWORK AND MULTIMEDIA INSTRUCTIONAL TOOL FOR ENGLISH LANGUAGE LEANERS WITH DYSLEXIA IN MALAYSIA

2016 Report National

17 Evolusi dan transformasi pereka sebagai agen integrasi

2015 Chapter in Book National

18 Gadis Pulau, Sabah

2015 Art National

19 Lifescape

2015 Art National

20 3D Talking-Head Mobile Phone App : A Study On Modality Effects On Pronunciation Of Difficult To Pronounce English Words

2014 Report National

21 The Digitalization of Mak Yong for Preserving Malaysian Intangible cultural heritage

2023 Chapter in Book

1 Assessment Of Laban Movement Analysis (LMA) And Aesthetic Experience (AX) In Malay Folk Dance Digitalization Through Motion Capture (MoCap) Technology For Malaysia Intangible Cultural Heritage Preservation

2017 Leader Kementerian Pengajian Tinggi Completed

2 Improving Academic Performance In Children

2012 Leader Mutinasional/Asing Completed

3 Developing A Framework For Digitizing Traditional Malay Dance Movement Using Motion Capture Technology

2016 Leader Universiti Pendidikan Sultan Idris Completed

4 Development Of Design Ethics Education Model For Creative Industry

2019 Member Kementerian Pengajian Tinggi Completed

5 Simulating Digital Cultural Heritage In George Town, Malaysia Using A Hybrid Of Boid Algorithm And Texture Patches Method For Crowd As A Pedagogic Application

2015 Member Kementerian Pengajian Tinggi Completed

6 CULTURALLY RESPONSIVE FRAMEWORK AND MULTIMEDIA INSTRUCTIONAL TOOL FOR ENGLISH LANGUAGE LEANERS WITH DYSLEXIA IN MALAYSIA

2013 Member Kementerian Pengajian Tinggi Completed

7 3d Talking-Head Mobile Phone App: A Study On Modality Effects On Proununciation Of Diffcult To Pronounce English Words

2013 Member Kementerian Pengajian Tinggi Completed

8 Avatar Based Interaction In Virtual Classroom To Promote Student's Engagement During The Global Pandemic.

2021 Member Universiti Pendidikan Sultan Idris Completed

9 Developing Theoritical Framework On Augmented Reality (AR) Comic Using User Experience (UX) Approach

2017 Member Universiti Pendidikan Sultan Idris Completed

10 Pembangunan Kerangka Kerja (Framework) Untuk Bahan Pembelajaran Celik Membaca AR (Augmented Reality) Dalam Pendidikan Orang Kita

2024 Member Kementerian Kemajuan Luar Bandar Dan Wilayah In Progress

11 Pemupukan Kelestarian Dalam Pendidikan Dan Pewarisan Batik Tradisional Di Malaysia Dan Indonesia Melalui Kecerdasan Buatan(artificial Intelligence).

2025 Member In Progress

12 The Social Impact Of Video Games Cinematics: Case Studies Of Professional Malaysia Video Game Players

2017 Member Universiti Pendidikan Sultan Idris In Progress

1 Anugerah Perkhidmatan Cemerlang

Universiti Pendidikan Sultan Idris

2023 University

Research
(Principal Investigator)

3

RM130,551

Publication

99

Supervision

40

PhD

13

Master
Consultation

RM101,470