EXPERT@UPSI

ASSO. PROF TS. DR
MUHAMMAD ZAFFWAN BIN IDRIS

zaffwan
@fskik.upsi.edu.my

6 05 4505190

RESEARCHER ID

EXPERTISE

Seni
Graphic Design; Visual Communication; Branding; Creative Multimedia, Digital Heritage

Research
(Principal Investigator)

3 RM130,551

Publication

102

Supervision

43

PhD

13

Master

Consultation

RM101,470

Biography

Obtained his Professional Doctorate and Master Degree from Swinburne University of Technology, Australia in 2011 and 2006, respectively. After graduated from Universiti Teknologi MARA in 1999 for his Bachelor Degree, Zaffwan has since involved in designing, lecturing and other scholarly works in the area such as Graphic Design, Creative Multimedia and Digital Heritage. He is also appointed as an external advisor in various government-related agencies as well as private institutions.

Consultation
Adulation

1	Penjenamaan Royce Roster Coffee DLP Trading & Services 2022 Leader In Progress
2	Festival Filem Pelajar Malaysia (FFPM) 2022 Perbadanan Kemajuan Filem Nasional Malaysia (FINAS) 2022 Leader In Progress
3	Service Design Workshop Spa & Beauty-preneur 4.0 Shutterspeak Sdn Bhd 2020 Leader In Progress
4	Appoinment As Brand Consultant Shutterspeak Studio Sdn Bhd 2016 Member In Progress

1	Panel Penilai Akreditasi Penuh Program Diploma Teknologi Kreatif Digital, Politeknik Ibrahim Sultan (PIS) MQA 2020 Leader Completed
2	Panel Penilai Akreditasi Penuh Program Master of Art and Design, UCSI University MQA 2020 Leader Completed
3	Panel Penilai Akreditasi Penuh Program Diploma Teknologi Kreatif Digital, Politeknik Ibrahim Sultan (PIS) MQA 2020 Leader Completed
4	Panel Penilai Akreditasi Program Bachelor of Arts In Creative Digital Media, KU Teknologi Serawak, Sibu MQA 2018 Leader Completed
5	Panel Penilai Master of Design, KDU University College MQA 2017 Leader Completed
6	Panel Penilai Program : Bachelor of Creative Multimedia (Hons.) in Multimedia Design, Kolej Universiti Tunku Abdul Rahman MQA 2015 Leader Completed
7	Panel Penilai Program : Diploma in Interactive Multimedia, Kolej Antarabangsa Shahputra, Kuantan MQA 2015 Leader Completed
8	Panel Penilai Program : Bachelor of Arts (Hons.) Digital Animation, UTAR MQA 2015 Leader Completed
9	Panel Penilai Program : Masters of Science in Multimedia Design in Collaboration with Ecole Superiure De Genie Informatique, Kolej Mantissa MQA 2015 Leader Completed
10	Panel Penilai Program : Bachelor (Hons.) Film & Animation, UNISEL MQA 2015 Leader Completed
11	PANEL PENILAI PROGRAM : BACHELOR OF ARTS (HONS.) VISUAL COMMUNICATION DESIGN, UNIVERSITI SEGI MQA 2015 Leader Completed
12	Lantikan sebagai panel penilai : Diploma in graphic Design Kolej Antarabangsa INTI Subang MQA 2015 Leader Completed
13	Panel Penilai Program : BA (Hons.) Creative Multimedia, Kolej Universiti Komunikasi Han Chiang MQA 2015 Leader Completed
14	Panel Penilai Program : Bachelor of arts (Hons.) in Creative Multimedia Design, Kolej Universiti KDU Penang MQA 2015 Leader Completed
15	Panel penilai Program : Diploma In Video Production & Visual Effects, Kolej Saito MQA 2015 Leader Completed
16	Panel Penilai Pematuhan Akreditasi Penuh Program, Taylors University MQA 2021 Leader In Progress
17	Perundingan Penyelidikan di National Institute of Design Research (NIDR) Swimburne University of Technology, Australia Swimburne University of Technology, Australia 2014 Member Completed
18	Panel Penilai Akreditasi Penuh Program Diploma Reka Bentuk Media Digital, KU New Era MQA 2020 Member Completed
19	Panel Penilai Akreditasi Penuh Program Bachelor of Art (Hons.) in Creative Multimedia, KU Han Chiang MQA 2020 Member Completed
20	Panel Penilai Akreditasi Penuh Program Bachelor of Arts (Hons) in Motion Graphic and Visual Effects, Limkokwing University of Creative Technology MQA 2019 Member Completed
21	Panel Penilai Akreditasi Penuh Program Pasca Ijazah Sarjana Seni, UniSZA MQA 2019 Member Completed
22	Panel Penilai Audit Penuh Program ???B.Sc (Hons) Digital Film and 3D Animation 3+0 in collaboration with Staffordshire University, United Kingdom, APITT MQA 2019 Member Completed
23	Panel Penilai Akreditasi Program Bachelor of Design (Graphic Design) (Hons.), Kolej Universiti Saito MQA 2018 Member Completed
24	Panel Penilai Akreditasi Program Bachelor of Arts Digital Media Production (Hons.), IUMW MQA 2018 Member Completed
25	Panel Penilai Akreditasi Program Bachelor of Arts (Hons.)in in Creative Multimedia Technology, KU Lincoln MQA 2018 Member Completed
26	Panel Penilai Audit Pematuhan Program Pasca Ijazah UNIMAS MQA 2018 Member Completed
27	Panel Penilai Akreditasi Program Bachelor of Digital Graphic Design (Hons.), KU TATI MQA 2018 Member Completed
28	Panel Penilai Maklumbalas Akreditasi Program Doctor of Philosophy (PhD) in Design, City University MQA 2018 Member Completed
29	Panel Penilai Bachelor of Design (Hons) Computer Graphic Design, Kolej University Selatan MQA 2017 Member Completed
30	Panel Penilai Diploma in Multimedia Journalism, Kolej Antarabangsa Kirkby MQA 2017 Member Completed
31	Panel Penilai Ijazah Sarjana Muda Komunikasi Visual dan Media Baharu, Politeknik Ibrahim Sultan MQA 2017 Member Completed
32	Panel Penilai Kurikulum Program Foundation in Arts, Kolej University KDU Penang MQA 2017 Member Completed
33	Penilai Maklumbalas Diploma in Graphic Design, CUCST MQA 2016 Member Completed
34	Panel Penilai Akreditasi Program Bachelor of Science in Interactive Multimedia, Kolej Universiti Shahputra MQA 2016 Member Completed
35	Penilai Maklumbalas Program Bachelor of Design 3+0 in Collaboration with Raffles College of Design and Commerce Australia, Kolej Raffles MQA 2016 Member Completed
36	Penilai Maklumbalas Diploma in Video Production and Visual Effects, Kolej Saito MQA 2016 Member Completed
37	Panel Penilai Akreditasi Program Bachelor of Design with Honours, AEU MQA 2016 Member Completed
38	Panel Penilai Akreditasi Program Doctor of Philosophy (PhD) Creative Industries and Art Practice, Limkokwing University of Creative Technology MQA 2016 Member Completed
39	Panel Penilai Akreditasi Program Bachelor of Arts (Hons.) Graphic Design 3+0 In Collaboration with University of East London, Institut Teknologi Pertama MQA 2016 Member Completed
40	Ahli Panel Penilai Program : Bachelor of Design 3+0 in Collaboration With Raffles College of Design & Commerce, Sydney - Multimedia Design MQA 2015 Member Completed
41	Perlantikan sebagai Juri Pertandingan fotografi " Magic of the Night" 2013 Putrajaya Kementerian Pelancongan dan Kebudayaan Malaysia 2013 Member Completed
42	Pertandingan sebagai panel juri pertandingan Flotila terbaik " magic of the night" 2013 putrajaya Kementerian Pelancongan dan Kebudayaan Malaysia 2013 Member Completed
43	Panel Penilai Akreditasi Penuh Program Bachelor of Design (Graphic Design) with Honours MQA 2021 Member In Progress
44	Panel Penilai Akreditasi Program Bachelor of Arts (Hons.)in Media Design Tech. with Digital Arts,Kolej Universiti Linton MQA 2017 Member In Progress
45	Panel Penasihat Akademik bagi Program Senireka Multimedia Kolej Islam Pahang Sultan Ahmad Shah 2017 Member In Progress
46	Penilai Maklumbalas Diploma In Animation, Akademi Terra MQA 2017 Member In Progress

1	The Relationship Between Social Media Usage And Brand Communication Identification Towards Local Government Image Of Henan Province, China 2025 PhD International Supervisor Completed
2	Exploring Gen Z Customer Experience On The Establishment Of First-Stores Design In Beijing, China 2023 PhD International Supervisor Completed
3	The Relationship Between Brand Personality And Willingness To Purchase Towards Brand Equity For POPMART Blind Box In China 2025 PhD International Supervisor Completed
4	Exploring Young User Experience Through Gamification-based Personas For The Palace Museum In Beijing Using Service Design Approach 2020 PhD International Supervisor Completed
5	A Case Study On Developing Sustainable Brand Design Strategies For Jingdezhen Porcelain As A Traditional Chinese Handicraft 2026 PhD International Supervisor Completed
6	The Relationship Model Between Public Opinion Crisis Response And Brand Equity Of Alibaba E-commerce Enterprise In China 2025 PhD International Supervisor Completed
7	Translating Intangible Cultural Heritage In Augmented Reality Using Participatory Design For Yangjibu Woodcut Prints 2026 PhD International Supervisor Waiting for Viva
8	Exploring Contemporary Environmental Art In China Through Form And Concept: Case Studies Of Yao Lu And Yang Yongliang 2026 PhD International Supervisor Waiting for Viva
9	Exploring The Role Of Virtual Reality In Enhancing Audience Engagement Through Emotional Resonance: A Mcluhanian And TPB Perspective On Shaanxi Shadow Pupperty Museums In China 2026 PhD International Supervisor Waiting for Viva
10	The Influence Of Sustainability Elements In Brand Design On User Experience 2026 PhD International Supervisor Presentation
11	Research On The Art Form And Visual Expression Of Chaozhou Qinglong Ancient Temple 2026 PhD International Supervisor Presentation
12	Developing Scales For China Time-Honored Brand Personality For Chinese Cosmetics Context 2026 PhD International Supervisor Presentation
13	The Influence Of Virtual Streamer On Consumers’ Purchase Intention In E-commerce Live Streaming : The Mediating Role Of Consumer Perception And Flow Experience 2026 PhD International Supervisor Presentation
14	Exploring User Experience Of Generation Z In Community Activities For Paper-Cutting Intagible Cultural Heritage Based On The Three-level Theory Of Emotion 2026 PhD International Supervisor Presentation
15	Developing The Caux Framework : Exploring The Effect Of Interactive Art Installations On Customer Purchase Intentions In Gentle Monster Stores In China 2026 PhD International Supervisor Presentation
16	Research On The Application Of Virtual Digital Humans In The Inheritance Of Intangible Cultural Heritage 2026 PhD International Supervisor In Progress
17	Image–Symbol–Culture: A Study On The Redesign Mechanism Of Traditional Visual Symbols In The Creative Culture Industry 2026 PhD International Supervisor In Progress
18	The Influencing Factors And Educational Cultivation Paths For The Development Of Competent Multimedia Designers 2026 PhD International Supervisor In Progress
19	Media Convergence Impact: A Case Studies Between Mobile Media Platforms And Traditional Newspaper Groups In Henan, China 2026 PhD International Co-Supervisor Waiting for Viva
20	Design Semantics Of Nanjing Yunjin Patterns From A Semiotic Perspective 2026 PhD International Co-Supervisor Presentation
21	Technology Embedding And Reconstruction Of The Educational Core A Phenomenological Review Of The Essence Of University Teaching Under The Influence Of New Media Technology Of Artificial Intelligence 2026 PhD International Co-Supervisor Presentation
22	Brand Narrative Reconstruction In The Era Of Visual Algorithms: Optimization Of Visual Communication Strategies Based On New Media Platforms 2026 PhD International Co-Supervisor In Progress
23	Rhythemic Transitions During Video Game Playing Session: A Case Study Of Malaysian Digital Gamers 2016 PhD National Supervisor Completed
24	Development Of A Competency Assessment Model And Instrument For Future Graphic Design Graduates In Malaysia 2021 PhD National Supervisor Completed
25	Preservation Of Intangible Cultural Heritage On Zapin Lenga Dance Movements Using Motion Capture Technology 2021 PhD National Supervisor Completed
26	Preserving Mak Yong For Aesthetic Experience In Intangible Cultural Heritage Through Digital Technology 2023 PhD National Supervisor Completed
27	Development Of A Hexagon Aesthetic User Experience Model For Augmented Reality Comics 2022 PhD National Supervisor Completed
28	Integrating Virtual Reality In Drawing Subjects With An Experiential Learning Approach To Enhance Student Experience 2024 PhD National Supervisor Completed
29	Enhancing Visitor Experience Using Affordance-Based Service Design Framework For Muzium Negara Augmented Reality 2026 PhD National Supervisor Waiting for Viva
30	Eksplorasi Video Teknologi Interaktif Realiti Virtual(VR) Sebagai Medium Bagi Mempromosikan Ekopelancongan Di Malaysia 2026 PhD National Supervisor Presentation
31	Penjenamaan Identiti Nasional Dalam Reka Bentuk Pembungkusan Produk Makanan PKS 2026 PhD National Supervisor Presentation
32	Briding Service And Space : A Framework For Integrating Service Design Tools Into Architectural Programming 2026 PhD National Supervisor In Progress
33	Pembudayaan Fotografi Seni Halus Digital Era Pascamoden Di Malaysia 2024 PhD National Co-Supervisor Completed
34	The Effect Of MoSTMaT On Learning Motivation Strategies And Metacognitive Awareness Of Computing Students 2023 PhD National Co-Supervisor Completed
35	Interpretasi Bentuk Retorik Visual, Simbol, Tema, Mesej Dan Persepsi Audiens Dalam Iklan Kempen Khidmat Awam Alam Sekitar 2020 PhD National Co-Supervisor Completed
36	Effectiveness Of Interactive Augmented Reality Textbooks On Primary School Students’ Learning Experiences And Emotions 2025 PhD National Co-Supervisor Completed
37	Kesan Pembelajaran Berasaskan Permainan Digital Terhadap Pencapaian Matematik Dalam Kalangan Murid Sekolah Rendah 2018 PhD National Co-Supervisor Completed
38	Development Of A Design Framework To Create Awareness Of Bakery Food Ingredients Information For Parents In Klang Valley 2023 PhD National Co-Supervisor Completed
39	Player-Centric Emotional Design For Digital Games: An Empirical Exploration In Visual Aesthetics 2017 PhD National Co-Supervisor Completed
40	Development Of Diamond Aesthetic Immersive Experience Model Of Virtual Reality Historical Events For Virtual Museum 2026 PhD National Co-Supervisor Completed
41	Students' Affective State On Different Kawaii Designs Of Pedagogical Agents And Its' Effect On Motivation In Learning 2022 PhD National Co-Supervisor Completed
42	Exploring The Relationship Between Cultural Meaning And Mythology In Yasmin Ahmad’s Films 2026 PhD National Co-Supervisor Presentation
43	Establishing Product Brand Through SME's Packaging Design To Global Market 2014 PhD Co-Supervisor In Progress
44	Reka Bentuk Papan Tanda Di Hospital Universiti Sains Malaysia, Kubang Kerian, Kelantan: Kajian Kes Bagi Amalan Terbaik Penghasilan Reka Bentuk Papan Tanda 2018 Master National Supervisor Completed
45	Tourism Service Design: Promoting Malaysian Culture Through National Identity At Kuala Lumpur International Airport 2019 Master National Supervisor Completed
46	Penerokaan Potensi Penceritaan Digital Terhadap Motivasi Pelajar Sekolah Rendah Luar Bandar Dalam Pembelajaran Bahasa Inggeris 2015 Master National Supervisor Completed
47	Potensi Murid Bermasalah Pendengaran Dalam Pembelajaran Kursus Desktop Publishing Di Sekolah Menengah Pendidikan Khas Vokasional Shah Alam 2018 Master National Supervisor Completed
48	Kesan Penggunaan Motion Comic Terhadap Prestasi Pelajar Dalam Matapelajaran Sejarah 2014 Master National Supervisor Completed
49	Kebolehgunaan Aplikasi Augmented Reality Terhadap Modul Sijil Animasi 3D Dalam Kalangan Siswa Kolej Komuniti 2019 Master National Supervisor Completed
50	Kajian: Kebolehgunaan Perisian E-Portfolio Mahara Terhadap Sijil Modular Kebangsaan (SMK) Pra Produksi Animasi 3D Dan 2D. 2014 Master National Supervisor Completed

1	VOVO2022: Moving Forward to New Growth 2022 Jabatan Multimedia Kreatif
2	Kurikulum Standard Sekolah Menengah. Pendidikan Seni Visual Tingkatan 2 2017 Kementerian Pendidikan Malaysia
3	Buku Teks KSSM Pendidikan Seni Visual Tingkatan 4 2019 Penerbit Bestari Sdn Bhd
4	BUKU TEKS PENDIDIKAN SENI VISUAL TINGKATAN 3 2018 PENERBIT TELAGA BIRU SDN. BHD
5	Lifescape : A Photographic documentary 2015 Institut Terjemahan Dan Buku Malaysia
6	PACKS:Programme for the Advancement of Collaborative Key Strategies 2011 FSKIK/UPSI

1	Identifying Visual Representation for National Brand Identity in packaging Design 2015 International
2	A Semantic Approach in Perception for Packaging in the SME's Food Industries in Malaysia : A Case Study of Malaysia Food Product Branding in United Kingdom 2014 International
3	Defining the construct and elements of aesthetics experience and user experience in augmented reality comics. 2022 International
4	A Practical Approach to Creating Brand Personality-based Personas 2022 International
5	Beyond Digitalisation: Facial Motion Capture for Mak Yong through the Perspective of Aesthetic Experience and Uncanny Valley 2020 International
6	A Practice of Choosing Gamification-based Personas 2020 International
7	Preservation of Intangible Cultural Heritage Using Advance Digital Technology: Issues and Challenges 2016 International
8	THE FACTORS AND ISSUES AFFECTING FOOD LABELLING AND THE NEED FOR LABELLING DESIGN FRAMEWORK: A REVIEW 2023 International
9	Defining the construct and elements of aesthetics experience and user experience in augmented reality comics. 2022 International
10	A Practical Approach to Creating Brand Personality-based Personas 2022 International
11	FOOD LABELLING FROM CONSUMERS' PERSPECTIVES: A REVIEW 2022 International
12	Kawaii-Style Pedagogical Agents Designs in Virtual Learning Environment: A Research Conceptual Framework 2021 International
13	Visualising and Simulating the Past Life of Weld Quay in the Early Twentieth Century: An Investigation through Narrative Analysis 2018 International
14	DEVELOPMENT OF A MODEL AND INSTRUMENT FOR COMPETENCY ASSESSMENT OF GRAPHIC DESIGN GRADUATES IN MALAYSIA: A CONCEPTUAL FRAMEWORK 2019 International
15	WHAT MAKES AN UNDERGRADUATE GRAPHIC DESIGN EDUCATION VALUABLE? 2018 International
16	Is Graphic Design Being Taken Seriously as a Profession? 2019 National
17	DIGITIZING YANGJIABU WOODCUT NEW YEAR PRINTS: AUGMENTED REALITY APPLICATIONS IN INTANGIBLE CULTURAL HERITAGE PRESERVATION 2025
18	Research on the Collaborative Governance of Social Responsibility in Online Audiovisual Enterprises 2024
19	Brand Equity And Brand Personality: A Literature Review And Future Research Directions 2023
20	Enhancing Visitor Experience Using Service Design Approach for Museum Sustainability 2024
21	Augmented Reality in Advertising: A Systematic Analysis of Its Impact on Brand Engagement 2025
22	Exploring the relationship between the brand personality and consumers' willingness to purchase: POPMART blind box brand 2024
23	The Relationship between Brand Equity and Consumer Willingness to Purchase-A Case Study of POPMART Blind Box 2023
24	Research on the Evolution of Media Practices of Leading Cadres’ New Media and the Communication Characteristics 2023
25	Research on Value and Strategy Reconstruction of Leading Cadres’ New Media Based on Government Communication 2023
26	Research Progress and Hotspots in Epidemics and Public Opinion: Visual Review Based on CiteSpace 2023
27	Employing Virtual Reality (VR) Technology with Experiential Learning Perspective to Enhance Students’ Learning Experience 2021
28	Virtual Reality (VR) in 21st. Century Education: The Opportunities and Challenges of Digital Learning in Classroom 2021

1	User interface layout optimization design based on eye tracking simulation International Journal for Simulation and Multidisciplinary Design Optimization (IJSMDO) 2025SCOPUSCo-AuthorCorrespondence Author
2	Charting the Shifting Landscape of E-commerce Live Streaming: Insights from a 2019–2024 Bibliometric Study International Journal of Academic Research in Business and Social Sciences 2025Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
3	DIGITIZING YANGJIABU WOODCUT NEW YEAR PRINTS: AUGMENTED REALITY APPLICATIONS IN INTANGIBLE CULTURAL HERITAGE PRESERVATION Journal of Information System and Technology Management 2025Malaysian Citation IndexCo-AuthorCorrespondence Author
4	VISUAL IMAGE DESIGN OF JINGDEZHEN PORCELAIN BRAND UNDER THE PERSPECTIVE OF MEME International Journal of Advanced Research 2025Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
5	The Branding Initiative of Jingdezhen's Traditional Handcrafted Ceramics from a Design Standpoint International Journal of Academic Research in Business and Social Sciences 2023Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
6	Research on the Collaborative Governance of Social Responsibility in Online Audiovisual Enterprises Social Networking 2024Google ScholarCo-AuthorCorrespondence Author
7	Brand Equity And Brand Personality: A Literature Review And Future Research Directions International Journal of Academic Research in Economics and Management Sciences 2023Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
8	Enhancing Visitor Experience Using Service Design Approach for Museum Sustainability Idealogy Journal 2024Google ScholarCo-AuthorCorrespondence Author
9	Defining the construct and elements of aesthetics experience and user experience in augmented reality comics. International Journal of Creative Multimedia 2022Academic JournalCorrespondence Author
10	A Practical Approach to Creating Brand Personality-based Personas International Journal of Academic Research in Business and Social Sciences 2022Excellent Research Australia (ERA)First Author
11	A Practical Approach to Creating Brand Personality-based Personas International Journal of Academic Research in Business and Social Sciences 2022Excellent Research Australia (ERA)First Author
12	Employing Virtual Reality (VR) Technology with Experiential Learning Perspective to Enhance Students' Learning Experience International Journal of Academic Research in Business and Social Sciences 2021Excellent Research Australia (ERA)Correspondence Author
13	A Framework to Explore Customer Experience on First-Store Design Concept in China International Journal of Academic Research in Business and Social Sciences 2021Excellent Research Australia (ERA)Correspondence Author
14	Beyond Digitalisation: Facial Motion Capture for Mak Yong through the Perspective of Aesthetic Experience and Uncanny Valley Journal of Image and Graphics 2020Google ScholarFirst and Correspondence Author
15	The Perceived Level of Importance of Competency Constructs for Future Graphic Design Graduates in Malaysia International Journal of Academic Research in Business and Social Sciences 2020Excellent Research Australia (ERA)Correspondence Author
16	Digital Preservation for Malay Folk Dance Expression: Developing a Framework Using Motion Capture, Aesthetic Experience and Laban Theory Approach Journal of Advanced Research in Dynamical and Control Systems 2020SCOPUSCorrespondence Author
17	Analysing Step Patterns on the Malaysian Folk Dance Zapin Lenga Journal of Computational and Theoretical Nanoscience 2020Excellent Research Australia (ERA)Correspondence Author
18	A Practice of Choosing Gamification-based Personas Archives of Business Research 2020Google ScholarCorrespondence Author
19	Exploring Principle Components for Digital Heritage Preservation on Malay Folk Dances International Journal of Academic Research in Business and Social Sciences 2017Excellent Research Australia (ERA)First Author
20	Preservation of Intangible Cultural Heritage Using Advance Digital Technology: Issues and Challenges HARMONIA : JOURNAL OF ARTS RESEARCH AND EDUCATION 2016Non IndexFirst Author
21	Augmented Reality in Advertising: A Systematic Analysis of Its Impact on Brand Engagement Paper Asia 2025SCOPUSCo-Author
22	Exploring the relationship between the brand personality and consumers' willingness to purchase: POPMART blind box brand Journal of Research in Humanities and Social Science 2024Google ScholarCo-Author
23	The Relationship between Brand Equity and Consumer Willingness to Purchase-A Case Study of POPMART Blind Box World Wide Journal of Multidisciplinary Research and Development 2023Google ScholarCo-Author
24	Research on the Evolution of Media Practices of Leading Cadres’ New Media and the Communication Characteristics Social Networking 2023Google ScholarCo-Author
25	Research on Value and Strategy Reconstruction of Leading Cadres’ New Media Based on Government Communication Advances in Journalism and Communication 2023Google ScholarCo-Author
26	Research Progress and Hotspots in Epidemics and Public Opinion: Visual Review Based on CiteSpace Advances in Journalism and Communication 2023Google ScholarCo-Author
27	Employing Virtual Reality (VR) Technology with Experiential Learning Perspective to Enhance Students’ Learning Experience International Journal of Academic Research in Business and Social Sciences 2021Excellent Research Australia (ERA)Co-Author
28	Virtual Reality (VR) in 21st. Century Education: The Opportunities and Challenges of Digital Learning in Classroom Jurnal Asian Pendidikan (ASPEN) 2021Google ScholarCo-Author
29	Journeying through Time: Exploring the 19th Century Old Transportation Legacy ofWeld Quay, Malaysia Sustainability 2023SCOPUSCo-Author
30	Literature Survey: The Potential of Integrating Immersive Experience and Aesthetic Experience in Virtual Reality Historical Event Journal of Advanced Research in Applied Sciences and Engineering Technology 2024SCOPUSCo-Author
31	THE FACTORS AND ISSUES AFFECTING FOOD LABELLING AND THE NEED FOR LABELLING DESIGN FRAMEWORK: A REVIEW Muallim Journal of Social Sciences and Humanities 2023Malaysian Citation IndexCo-Author
32	Defining the construct and elements of aesthetics experience and user experience in augmented reality comics. International Journal of Creative Multimedia 2022Academic JournalCo-Author
33	Defining the construct and elements of aesthetics experience and user experience in augmented reality comics. International Journal of Creative Multimedia 2022Academic JournalCo-Author
34	Validation of a preliminary competency assessment scale for Malaysian graphic design graduates Journal of Graphic Engineering and Design 2022SCOPUSCo-Author
35	A Practical Approach to Creating Brand Personality-based Personas International Journal of Academic Research in Business and Social Sciences 2022Excellent Research Australia (ERA)Co-Author
36	A Practical Approach to Creating Brand Personality-based Personas International Journal of Academic Research in Business and Social Sciences 2022Excellent Research Australia (ERA)Co-Author
37	FOOD LABELLING FROM CONSUMERS' PERSPECTIVES: A REVIEW Muallim Journal of Social Sciences and Humanities 2022Malaysian Citation IndexCo-Author
38	Kawaii-Style Pedagogical Agents Designs in Virtual Learning Environment: A Research Conceptual Framework International Journal of Academic Research in Progressive Education and Development 2021Excellent Research Australia (ERA)Co-Author
39	Understanding Intangible Culture Heritage Preservation via Analyzing Inhabitants Garments of Early 19th Century in Weld Quay, Malaysia Sustainability 2021SCOPUSCo-Author
40	Students' Satisfaction on the Design of Kawaii Style Pedagogical Agent in the Virtual Learning Environment International Journal of Academic Research in Progressive Education and Development 2021Excellent Research Australia (ERA)Co-Author
41	Applying Fuzzy Delphi Method (FDM) to obtaining the Expert Consensus in Aesthetic Experience (AX) and User Experience (UX) Elements in Augmented Reality Comic (AR Comic) Psychology and Education 2020SCOPUSCo-Author
42	The Social Impact of Video Games' Cinematics: Changing Attention Levels Resulting in Rhythmic Transitions International Journal of Academic Research in Business and Social Sciences 2020Excellent Research Australia (ERA)Co-Author
43	Design Ethics Education for Creative Industry Programs: Attitude towards Socio-Ethical Issues in Design amongst Malaysian Design Undergraduates International Journal of Innovation, Creativity and Change 2020SCOPUSCo-Author
44	Visualising and Simulating the Past Life of Weld Quay in the Early Twentieth Century: An Investigation through Narrative Analysis Archives of Business Research 2018Google ScholarCo-Author
45	Developing Theoretical Framework on Augmented Reality (AR) Comic Using User Experience (UX) Approach International Journal of Academic Research in Business and Social Sciences 2018Excellent Research Australia (ERA)Co-Author
46	Tourism Service Design: Promoting Malaysia Culture through National Brand in Kuala Lumpur International Airport (KLIA) International Journal of Academic Research in Business and Social Sciences 2018Excellent Research Australia (ERA)Co-Author
47	Theoritical Framework And Development Motion ComicInstrument as Teaching Method For History Subject International Journal of Academic Research in Business and Social Sciences 2016Excellent Research Australia (ERA)Co-Author
48	Is Graphic Design Being Taken Seriously as a Profession? Journal of Arts and Social Sciences 2019Malaysian Citation IndexCo-Author
49	DEVELOPMENT OF A MODEL AND INSTRUMENT FOR COMPETENCY ASSESSMENT OF GRAPHIC DESIGN GRADUATES IN MALAYSIA: A CONCEPTUAL FRAMEWORK International Journal of Education, Psychology and Counseling 2019Malaysian Citation IndexCo-Author
50	WHAT MAKES AN UNDERGRADUATE GRAPHIC DESIGN EDUCATION VALUABLE? Journal of Education and Social Siences (JESOC) 2018Academic JournalCo-Author

1	Identifying Visual Representation for National Brand Identity in Packaging Design 2015 International
2	Emotional Design For Games : The Roles of Emotion On A Visceral Level Perspective 2014 International
3	Digital Game Based Learning For Remedial Mathematic Students : A New Teaching and Learning Approach in Malaysia 2014 International
4	Emotional Design For Games : The Roles of Emotion And Perception in Game Design Process 2014 International
5	The Challenge For Malaysian Public Universities 2012 International
6	University Makeover : Does Branding Really Works 2012 International
7	Visualzation : How Designer and Researchers Can Learn From Each Other 2012 International
8	Rhythmic Transitions : A Shift In Focused Higher-Level Action From Playing A Game To Using A Laptop 2012 International
9	Representasi Kebudayaan Melayu Dalam Filem Animasi : Satu Pengamatan Melalui Analisa Visual 2012 International
10	Research Through Art Making : Synergy or Blasphemy 2012 International
11	Exploring the Integration of Artificial Intelligence in Co-Design Framework for Designer 2024 International
12	Preservation of Intangible Cultural Heritage Using Advance Digital Technology: Issues and Challenges 2016 International
13	DARE FRAMEWORK FOR HEUTAGOGY LEARNING 2024 International
14	The Heptagon of AUX Model: Development of a synergising model on aesthetic experience and user experience through the fuzzy delphi method towards augmented reality comics 2022 International
15	Accessing the accuracy of Structural Performance of Basic Steps in Recording Malay Zapin Dance Movement Using Motion Capture 2016 International
16	Permainan Digital : Pendekatan Baru Dalam Pendidikan Masa Depan 2013 National

1	Sunset at Tanjung Dawai 2017 Chapter in Book International
2	International Collaboration Art Project, Series 5: Sunset at Tanjung Dawai 2017 Art International
3	Pameran Seni Rupa Antarabangsa: Belalang 2016 Art International
4	BELALANG 2016 Chapter in Book International
5	Touchdown 2016 Chapter in Book International
6	NOSTALGIA 2026 Art National
7	Tanpa Tajuk 2024 Manuskrip National
8	Charity Art Exhibition Malaysiana: Art for all Seasons and Reasons 2024 Art National
9	Pameran Seni Visual Sempena Hari Kebangsaan dan Hari Malaysia 2023 2023 Art National
10	Polisi dan Strategi Pelaksanaan Latihan TLAS untuk Kakitangan Akademik UPSI 2022 Policy National
11	Pendekatan ringkas, mudah elak salah faham maklumat 2020 Popwrit National
12	21 Plus Vol.2 2020 Art National
13	Capture the Moments of Malaysia 2020 Creative National
14	Modul Pembelajaran Reka Bentuk Grafik Digital, KSSM Tingkatan 4 2019 Modul National
15	Strategic rebranding for Geomatika College University 2017 Report National
16	Limpahan Warna: Muallim Titiwangsa 2016 Art National
17	CULTURALLY RESPONSIVE FRAMEWORK AND MULTIMEDIA INSTRUCTIONAL TOOL FOR ENGLISH LANGUAGE LEANERS WITH DYSLEXIA IN MALAYSIA 2016 Report National
18	Evolusi dan transformasi pereka sebagai agen integrasi 2015 Chapter in Book National
19	Gadis Pulau, Sabah 2015 Art National
20	Lifescape 2015 Art National
21	3D Talking-Head Mobile Phone App : A Study On Modality Effects On Pronunciation Of Difficult To Pronounce English Words 2014 Report National
22	The Digitalization of Mak Yong for Preserving Malaysian Intangible cultural heritage 2023 Chapter in Book

1	Assessment Of Laban Movement Analysis (LMA) And Aesthetic Experience (AX) In Malay Folk Dance Digitalization Through Motion Capture (MoCap) Technology For Malaysia Intangible Cultural Heritage Preservation 2017 Leader Kementerian Pengajian Tinggi Completed
2	Improving Academic Performance In Children 2012 Leader Mutinasional/Asing Completed
3	Developing A Framework For Digitizing Traditional Malay Dance Movement Using Motion Capture Technology 2016 Leader Universiti Pendidikan Sultan Idris Completed
4	Development Of Design Ethics Education Model For Creative Industry 2019 Member Kementerian Pengajian Tinggi Completed
5	Simulating Digital Cultural Heritage In George Town, Malaysia Using A Hybrid Of Boid Algorithm And Texture Patches Method For Crowd As A Pedagogic Application 2015 Member Kementerian Pengajian Tinggi Completed
6	CULTURALLY RESPONSIVE FRAMEWORK AND MULTIMEDIA INSTRUCTIONAL TOOL FOR ENGLISH LANGUAGE LEANERS WITH DYSLEXIA IN MALAYSIA 2013 Member Kementerian Pengajian Tinggi Completed
7	3d Talking-Head Mobile Phone App: A Study On Modality Effects On Proununciation Of Diffcult To Pronounce English Words 2013 Member Kementerian Pengajian Tinggi Completed
8	Avatar Based Interaction In Virtual Classroom To Promote Student's Engagement During The Global Pandemic. 2021 Member Universiti Pendidikan Sultan Idris Completed
9	Developing Theoritical Framework On Augmented Reality (AR) Comic Using User Experience (UX) Approach 2017 Member Universiti Pendidikan Sultan Idris Completed
10	Pembangunan Kerangka Kerja (Framework) Untuk Bahan Pembelajaran Celik Membaca AR (Augmented Reality) Dalam Pendidikan Orang Kita 2024 Member Kementerian Kemajuan Luar Bandar Dan Wilayah In Progress
11	Pemupukan Kelestarian Dalam Pendidikan Dan Pewarisan Batik Tradisional Di Malaysia Dan Indonesia Melalui Kecerdasan Buatan(artificial Intelligence). 2025 Member In Progress
12	The Social Impact Of Video Games Cinematics: Case Studies Of Professional Malaysia Video Game Players 2017 Member Universiti Pendidikan Sultan Idris In Progress

1	Dare Framework International Innovation ARSVOT Malaysia 2024 (IAM2024) 2024 International Silver
2	That International Education Innovation Expo (EDU@Innovate) 2023 2023 International Silver
3	Anugerah Biasiswa Penuh Skim Latihan Akademik Ipta (slai), Bagi Phd Kementerian Pengajian Tinggi Malaysia (KPT) 2007 National
4	Anugerah Biasiswa Penuh Skim Latihan Akademik Bumiputra (slab), Bagi Sarjana Jabatan Perkhidmatan Awam Malaysia (JPA) 2004 National
5	Anugerah Perkhidmatan Cemerlang Universiti Pendidikan Sultan Idris 2023 University
6	Best Student Award For Bachelor Degree In Art And Design (graphic), Uitm Universiti Teknologi MARA (UiTM) 1999 University
7	Best Student Award In Leadership, Uitm Melaka Universiti Teknologi MARA (UiTM), Kampus Melaka 1999 University
8	Best Student Award For Bachelor Degree In Art And Design (graphic), Uitm Melaka Universiti Teknologi MARA (UiTM), Kampus Melaka 1999 University

Research
(Principal Investigator)

3 RM130,551

Publication

102

Supervision

43

PhD

13

Master

Consultation

ASSO. PROF TS. DRMUHAMMAD ZAFFWAN BIN IDRIS

zaffwan@fskik.upsi.edu.my

6 05 4505190

RESEARCHER ID

EXPERTISE

3

RM130,551

102

43

13

RM101,470

3

RM130,551

102

43

13

RM101,470

ASSO. PROF TS. DR
MUHAMMAD ZAFFWAN BIN IDRIS

zaffwan
@fskik.upsi.edu.my