DR. MOHD EKRAM AL HAFIS BIN HASHIM

Head Of Department,
Creative Multimedia Department

ekram
@fskik.upsi.edu.my

05-4505415

RESEARCHER ID

EXPERTISE

Multimedia Education
New media, Animation, visual communication & art design

Research
(Principal Investigator)

5

RM85,110

Publication

67

Supervision

17

PhD

5

Master
Consultation

RM24,732

Biography

A lecturer from the Faculty Of Art, Sustainability And Creative Industry , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in New media, Animation, visual communication & art design.











1 Projek Perundingan Rancangan Siri Animasi 3D "Kembara Galaksi" dan "Topeng Keluang Man".

Kelembai Solution and Resources

2025 Leader Completed
2 PERUNDINGAN LEVEL 99 GAME JAM SINGAPORE ITCH.IO.

Project 99 Pte. Ltd.

2023 Leader In Progress
3 PERUNDING BAGI PENYELIDIKAN MEREKABENTUK GASING LESTARI BERSAMA LEWRE’ BESPOKE

LEWRE' BESPOKE

2025 Member Completed
1 Kolaborasi pemeran seni berkonsepkan meta-modernism art

Kapalorek art space

2018 Leader Completed
2 Panel Industri ; Jawatan kuasa induk Kurikulum Jabatan Pendidikan Kolej Komuniti

Jabatan Pendidikan Kolej Komuniti

2017 Leader Completed
3 Majlis dialog Industri : TVET Pemangkin modal insan ( Panel)

Kolej Komuniti

2017 Leader Completed
4 Biro Pembangunan Ummah Masjid Jamek Tanjong Malim

Masjid Jamek Tanjong Malim

2018 Member Completed
5 Urusetia , Kem Mujahadah UPSR

INSTUN & Sek. Keb Tanjong Malim & Masjid Jamek Tg malim

2017 Member Completed
6 Penceramah

Kolej Komuniti Teluk Intan

2016 Member Completed
1 Preservation Of Clay Sculpture Intagible Cultural Heritage Through AR Technologies

2026 PhD International Supervisor Presentation

2 A Preservation Of Tang Dynasty’s Military Cultural Heritage Through Digital Game

2026 PhD International Supervisor Presentation

3 A Preservation Of Dezhou Black Pottery Handcraft Using Douyin Short Video Platform

2026 PhD International Supervisor Presentation

4 Ethical Consideration For Chinese Animation Creators

2026 PhD International Supervisor Presentation

5 Technology Embedding And Reconstruction Of The Educational Core A Phenomenological Review Of The Essence Of University Teaching Under The Influence Of New Media Technology Of Artificial Intelligence

2026 PhD International Supervisor Presentation

6 Using Virtual Simulation Technology To Transmit The Intangible Cultural Heritage Of Mortise And Tenon Craftsmanship

2026 PhD International Supervisor Presentation

7 The Effectiveness Of Virtual Avatars On Heritage Tourism : Investigating Characteristics That Enhance Visitor Experiences In Digital Museum Guides In Dezhou City, Shandong Province

2026 PhD International Supervisor Presentation

8 Research On Interaction Design Mechanism In Immersive Media Experience: Centered On Virtual Reality Art

2026 PhD International Supervisor In Progress

9 Eye Tracking Usability Evaluation Model For Smart Guide Tourism Application In China

2025 PhD International Co-Supervisor Completed

10 The Impact Of Interactive Art Installations On Customers' Purchase Intentions At Gentle Monster Retail Stores In China

2026 PhD International Co-Supervisor Presentation

11 Exploring User Experience Of Generation Z In Community Activities For Paper-Cutting Intagible Cultural Heritage Based On The Three-level Theory Of Emotion

2026 PhD International Co-Supervisor Presentation

12 Evolution Of New Media Video Art : Trends And Transformations In Contemporary Chinese Contexts

2026 PhD International Co-Supervisor Presentation

13 Visual Algorithms Era's Creative Expression Mechanism Study : Innovation In Artistic Design Methods Based On AI Image Generation Technology

2026 PhD International Co-Supervisor In Progress

14 Effectiveness Of Interactive Augmented Reality Textbooks On Primary School Students’ Learning Experiences And Emotions

2025 PhD National Supervisor Completed

15 Development Of Aesthetic Immersive Experience (AIX) Of Virtual Historical Event For Virtual Museum

2026 PhD National Supervisor Waiting for Viva

16 Enhancing Visitor Experience Using Affordance-Based And Service Design Framework For Muzium Negara Augmented Reality

2026 PhD National Co-Supervisor Waiting for Viva

17 Eksplorasi Video Teknologi Interaktif Realiti Virtual(VR) Sebagai Medium Bagi Mempromosikan Ekopelancongan Di Malaysia

2026 PhD National Co-Supervisor Presentation

18 KESAN PENGGUNAAN APLIKASI REALITI BERPERANTARA (AR) PEMASANGAN KOMPUTER TERHADAP PENCAPAIAN PELAJAR DALAM KURSUS SIJIL TEKNOLOGI MAKLUMAT DI KOLEH KOMUNITI RTC GORENG

2018 Master National Supervisor Completed

19 The Effectiveness Of Animation As Online Learning Aid In Online Class.

2026 Master National Supervisor Presentation

20 DEVELOPMENT OF A VIRTUAL GAMIFICATION-BASED LEARNING TOOL FOR HAJJ AND UMRAH COURSES IN MALAYSIA

2026 Master National Supervisor In Progress

21 FROM MECHANICS TO MEANING: HOW CORE GAMEPLAY LOOPS AFFECT PLAYER IDENTITY AND IMMERSION

2026 Master National Supervisor In Progress

22 Alchemy, The Healer: Environment Research Of Educational Games About Herbs And Disease

2026 Master National Supervisor In Progress

1 Revolusi Perindustrian 4.0: Pembangunan Kandungan Digital Kreatif

2024 Dewan Bahasa Dan Pustaka (DBP)

2 Seronoknya bermain congkak

2024 Dewan Bahasa Dan Pustaka (DBP)

3 VOVO2022: Moving Forward to New Growth

2022 Jabatan Multimedia Kreatif

4 Bakat Muda Sezaman 21

2022 Balai Seni Negara

5 Break The Pattern

2017 Black Card Books

1 Defining the construct and elements of aesthetics experience and user experience in augmented reality comics.

2022 International

2 AUGMENTED REALITY IN EDUCATION APPLICATIONS —A SYSTEMATIC REVIEW

2025

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3 Methodology Used to Develop Prototypes of Augmented Reality Teaching Instruments: A Structured Review

2025

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4 Recent Trends in Development Engine Applications for Interactive Augmented Reality in Education: A Literature Matrix

2018

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5 Semarak International Journal of Innovation in Learning and Education Interactive AR Textbook Application For 3M Orang Asli Students in Primary School

2024

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6 Understanding the Impact of Animation Technology in Virtual Reality: A Systematic Literature Review

2024

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7 Interactive AR textbook application for 3M Orang Asli students in primary school

2024

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8 Exploring the Role of Colour in Sustaining Preschool Children’s Attention: An Eye-Tracking Study

2025

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9 Between Control and Collaboration: Artistic Autonomy in AI-Generated Visual Artworks

2025

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10 Tech-Infused Narrative: A Systematic Review of Digital Storytelling in Education

2025

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11 Integrating AR Technology with I-Space Theory for Safeguarding Henan’s Clay Sculpture Intangible Cultural Heritage

2025

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12 EVALUATION OF CULTURAL TOURISM SMART GUIDE MAP INTERFACE BASED ON VISUAL COGNITIVE CHARACTERISTICS

2024

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13 IoT-Enabled GPS Tracking System for Monitoring the Safety Concerns of School Students

2024

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1 AUGMENTED REALITY IN EDUCATION APPLICATIONS —A SYSTEMATIC REVIEW
International Journal of Modern Education

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
2 Methodology Used to Develop Prototypes of Augmented Reality Teaching Instruments: A Structured Review
Journal of Advanced Research in Applied Sciences and Engineering Technology

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
3 Recent Trends in Development Engine Applications for Interactive Augmented Reality in Education: A Literature Matrix
Journal of Advanced Research in Applied Sciences and Engineering Technology

2018Malaysian Citation IndexCo-AuthorCorrespondence Author
4 Semarak International Journal of Innovation in Learning and Education Interactive AR Textbook Application For 3M Orang Asli Students in Primary School
Semarak International Journal of Innovation in Learning and Education

2024Google ScholarCo-AuthorCorrespondence Author
5 Understanding the Impact of Animation Technology in Virtual Reality: A Systematic Literature Review
International Journal Of Advance Research In Computional Thinking and Data Science

2024Google ScholarFirst Author
6 Interactive AR textbook application for 3M Orang Asli students in primary school
Semarak International Journal of Innovation in Learning and Education

2024Google ScholarFirst Author
7 Enhancing Student Engagement in Learning Management Systems through Exploration of Avatars in Virtual Classrooms: A Systematic Review
Journal of Advanced Research in Applied Sciences and Engineering Technology

2023SCOPUSCorrespondence Author
8 Literature Survey: The Potential of Integrating Immersive Experience and Aesthetic Experience in Virtual Reality Historical Event
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCorrespondence Author
9 Augmented Reality Technology in Early Schools: A Literature Review
Journal of Advanced Research in Applied Sciences and Engineering Technology

2023SCOPUSCorrespondence Author
10 Defining the construct and elements of aesthetics experience and user experience in augmented reality comics.
International Journal of Creative Multimedia

2022Academic JournalFirst Author
11 Theoritical Framework And Development Motion ComicInstrument as Teaching Method For History Subject
International Journal of Academic Research in Business and Social Sciences

2016Excellent Research Australia (ERA)First Author
12 Applying Fuzzy Delphi Method (FDM) to obtaining the Expert Consensus in Aesthetic Experience (AX) and User Experience (UX) Elements in Augmented Reality Comic (AR Comic)
Psychology and Education

2020SCOPUSFirst and Correspondence Author
13 Developing Theoretical Framework on Augmented Reality (AR) Comic Using User Experience (UX) Approach
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)First Author
14 Defining The Element Of Meta-Modernism Art : A Literature Review
International Journal of Academic Research in Business and Social Sciences

2017Excellent Research Australia (ERA)First Author
15 Exploring the Role of Colour in Sustaining Preschool Children’s Attention: An Eye-Tracking Study
Journal of Advanced Research Design

2025Malaysian Citation IndexCo-Author
16 Between Control and Collaboration: Artistic Autonomy in AI-Generated Visual Artworks
Semarak International Journal of Creative Art and Design

2025Malaysian Citation IndexCo-Author
17 Tech-Infused Narrative: A Systematic Review of Digital Storytelling in Education
Journal of Advanced Research Design

2025Malaysian Citation IndexCo-Author
18 Integrating AR Technology with I-Space Theory for Safeguarding Henan’s Clay Sculpture Intangible Cultural Heritage
International Journal of Creative Multimedia

2025Google ScholarCo-Author
19 Leveraging Artificial Intelligence in Advertising: A Systematic Literature Review
Paper Asia

2025SCOPUSCo-Author
20 EVALUATION OF CULTURAL TOURISM SMART GUIDE MAP INTERFACE BASED ON VISUAL COGNITIVE CHARACTERISTICS
Journal of Tourism, Hospitality and Environment Management

2024Malaysian Citation IndexCo-Author
21 A Systematic Literature Review: Exploring the Integration of Technology in Green Entrepreneurship Education
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
22 Integrating Augmented Reality Technology in the Internet of Things Learning: A Systematic Review
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
23 THE ROLE OF COMPUTER TECHNOLOGY AS EXPANDED MEDIA ON VISUAL ART, IN MALAYSIA: A LITERATURE REVIEW
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
24 Investigating the Impact of Visual Content On Social Media: A Systematic Literature Review
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
25 IoT-Enabled GPS Tracking System for Monitoring the Safety Concerns of School Students
JOURNAL OF ADVANCED RESEARCH IN COMPUTING AND APPLICATIONS

2024Malaysian Citation IndexCo-Author
26 Gaze Matters: A Systematic Review of Eye Tracking Applications in Visual Communication Design
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
27 The Use of Malaysian Phonology in Developing a Malaysian Mouth-chart for the Animation Industry
International Journal of Innovation, Creativity and Change

2020SCOPUSCo-Author
28 Expanding Opportunities for Science,Technology, Engineering and Mathematics Subjects Teaching and Learning: Connecting through Comics
Malaysian Journal of Medical Sciences

2019SCOPUSCo-Author
29 Digital Preservation for Malay Folk Dance Expression: Developing a Framework Using Motion Capture, Aesthetic Experience and Laban Theory Approach
Journal of Advanced Research in Dynamical and Control Systems

2020SCOPUSCo-Author
1 Unleashing creativity in education, when design thinking meet technology: A systematic review

2023 International

2 The Heptagon of AUX Model: Development of a synergising model on aesthetic experience and user experience through the fuzzy delphi method towards augmented reality comics

2022 International

3 Defining the Meta-Modernism Art : A Literature Review

2017 International

4 Exploring the Integration of Artificial Intelligence in Co-Design Framework for Designer

2024 International

5 Immersive Technologies: A Literature Review on Brand Engagement and Consumer Behaviour

2024 International

1 Big Hearts arts exhibition

2024 Art International

2 Big Hearts exhibition- Reflection of wisdom

2024 Creative International

3 MORICLE INTERNATIONAL ART SHOW

2022 Art International

4 Pameran 21 pensyarah

2018 Art International

5 Rough Stress Line 01

2017 Chapter in Book International

6 SENI 3, International Collaboration Art Project Series 5, Malaysia - Thailand

2017 Art International

7 ESE Art

2015 Art International

8 MALAYSIANA

2025 Art National

9 NOSTALGIA

2026 Art National

10 SustainARTibility

2024 Art National

11 PURBAWARA: SUnstainable Saga

2024 Art National

12 Charity Art Exhibition Malaysiana: Art for all Seasons and Reasons

2024 Art National

13 Pameran Seni Cap Manjung

2022 Art National

14 Majalah Ketawalah

2022 Creative National

15 Bakat Muda Sezaman 2022

2022 Creative National

16 Majalah Sempoi dan Ketawalah edisi Raya

2022 Creative National

17 Echozine

2022 Creative National

18 Seni dan teknologi dalam animasi

2022 Popwrit National

19 Antara Disney, Anime dengan animasi Malaysia

2022 Popwrit National

20 Ini Saya Punya Kerja: Manifestasi Dua Seni. Daripada Teks kepada Visual

2020 Art National

21 MANIFESTASI DUA SENI : DARIPADA TEKS KEPADA VISUAL

2019 Art National

22 Buku teks pendidikan seni visual tingkatan 3

2018 Creative National

23 Tembakau menyirat yang tersurat

2018 Chapter in Book National

24 Chapter 10: Reka Bentuk Karekter Animasi Bee dan Ray dalam Pembinaan Animasi 2 Dimensi (The Good Treason)

2022 Chapter in Book

1 Developing Theoritical Framework On Augmented Reality (AR) Comic Using User Experience (UX) Approach

2017 Leader Universiti Pendidikan Sultan Idris Completed

2 Accelerating 3D Character Modelling In Game Development Using AI-Driven Generative Technology

2025 Leader In Progress

3 Augmented Reality (AR) And Educational Kits: A Farmework Of Comprehensive Sex Education Through Interactive Learning Tools”

2025 Leader Observers Tech Sdn Bhd In Progress

4 Pembangunan Kerangka Kerja (Framework) Untuk Bahan Pembelajaran Celik Membaca AR (Augmented Reality) Dalam Pendidikan Orang Kita

2024 Leader Kementerian Kemajuan Luar Bandar Dan Wilayah In Progress

5 Revolusi Industri 4.0: Cabaran Dan Peluang Pembangunan Kandungan Kreatif Digital Negeri Perak

2023 Leader Negeri Perak In Progress

6 Assessment Of Laban Movement Analysis (LMA) And Aesthetic Experience (AX) In Malay Folk Dance Digitalization Through Motion Capture (MoCap) Technology For Malaysia Intangible Cultural Heritage Preservation

2017 Member Kementerian Pengajian Tinggi Completed

7 Enhancing The Visibility Of Perak's Batik Through Social Media: A Research-Based Promotional Video Project

2025 Member Negeri Perak In Progress

8 Pembangunan Model Interaktif Multimedia (Model IM) Seni Berbari Dalam Konteks Industri Digital Kreatif

2024 Member In Progress

9 Enhancing Lifestraw By Vestergaard (Go Series) Through Brand Story Strategy

2023 Member Universal Fitness & Leisure Sdn Bhd In Progress

10 Developing A Framework For Participatory Ethno-Animation: A Collaborative Cultural Documentary With The Indigenous People Of Belaga, Sarawak.

2023 Member In Progress

11 Development Of "Mouth Chart" For Malaysian Animation Industry

2019 Member Swasta Tempatan In Progress

12 Effectiveness Of Digital Art-Based Learning In Improving Language And Communication Development Among Preschool Children

2024 Member In Progress

1 Interactive Ar Textbook

IUCEL KNOVASI 2024

2024 International Gold
2 Mad Fun Learning

INTERNATIONAL INNOVATION ARSVOT MALAYSIA (IAM2025)

2025 International Silver
3 Silver Medal

Semarak Ilmu

2024 International
4 First Prize

MMU

2024 International
5 Game Straits Of Malacca

Digital Innovation Creativepreneur DICE 2.0

2024 National Silver
6 Anugerah Buku Negara

Pembangunan Buku Negara

2025 National

Research
(Principal Investigator)

5

RM85,110

Publication

67

Supervision

17

PhD

5

Master
Consultation

RM24,732