DR. SITI ZUBAIDAH BINTI MOHD ARIFFIN

zubaidah.ariffin
@fpe.upsi.edu.my

054506000

RESEARCHER ID

EXPERTISE

Pengurusan, Pentadbiran Perniagaan
Management

Research
(Principal Investigator)

1

RM6,012

Publication

23

Supervision

9

PhD

0

Master
Consultation

RM16,100

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Management.











1 PERUNDING PROGRAM PEMBANGUNAN KEUSAHAWANAN (KOMUNIKASI) 2024 UNTUK MAJLIS BANDARAYA PETALING JAYA, SELANGOR

USAINS TECHNOLOGY GROUP

2024 Leader Completed
2 PERUNDING PROGRAM KUTIPAN AMAL PERSATUAN BEKAS ANAK-ANAK KAPAL KABIN MAS (ECCA) SYARIKAT PENERBANGAN MALAYSIA

PERSATUAN BEKAS ANAK-ANAK KAPAL (ECCA)

2023 Leader Completed
3 Pengaplikasian Lembaran Kerja ‘Exheetlink’ bagi Merekod Transaksi Perniagaan untuk Tujuan Pemantauan Untuk Rugi Perniagaan Secara Berkala dan Sistematik dalam Kalangan Usahawan

Sekretariat Usahawan Negeri Perak

2024 Member Completed
4 Pengupayaan Golongan Belia Wanita Melalui Kesedaran Pemilikan Perlindungan Kesihatan dan Pengurusan Stress yang Mampan

Sixma Group Consultancy

2024 Member In Progress
1 The Effect Of Professionalism On Service Quality Of Front-Line Employees In Five Star Hotels In Xi'an, China: The Mediation Of Job Satisfaction

2025 PhD International Supervisor Waiting for Viva

2 THE MEDIATING ROLE OF PERCEIVED VALUE BETWEEN CONSUMPTION FACTORS AND CUSTOMER SATISFACTION AMONG 'SPECIALIZED AND NEW' SMES SHANDONG, CHINA

2025 PhD International Supervisor Presentation

3 The Mediatory Role Of Career Readiness Between Leadership Training & Unemployment In Private Sector Of Sultanate Of Oman

2025 PhD International Supervisor Presentation

4 THE INFLUENCE OF CAREER GROWTH ON YOUNG ACADEMICIANS ORGANIZATIONAL COMMITMENT MEDIATED BY PERSON-ORGANIZATION FIT IN SHANDONG PRIVATE UNIVERSITIES

2025 PhD International Supervisor Presentation

5 Employee Engagmenet In The Digital Age

2025 PhD International Supervisor In Progress

6 Cultural Adaptation Strategies In The International Operations Of Chinese Enterprises

2025 PhD International Supervisor In Progress

7 Role Of Managers In Managing Employees Mental And Physical Wellbing

2025 PhD International Supervisor In Progress

8 The Effect Of Psychological Capital On Adaptive Performance Of Employees In E-Commerce Enterprises In Shaanxi Province With The Mediation Of Innovative Work Behaviour

2025 PhD International Co-Supervisor Waiting for Viva

9 Examining The Relationship Between Social Support And Work-family Conflict Among Nurses In Klang Valley

2025 PhD National Supervisor In Progress

1 Futuristik Edupreneur : Langkah Demi Langkah

2024 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

1 Developing Subjective Well-Being Framework to Address Local University Students' Withdrawal Intention during Covid-19 Pandemic

2022 International

2 DETERMINANTS OF INDIVIDUAL RELATIVE DEPRIVATION AMONGST FLIGHT ATTENDANTS

2019 International

3 HOW DETRIMENTAL IS PSYCHOLOGICAL CONTRACT BREACH TO AIRLINES?

2020 International

4 THE UNDERCURRENT OF SHIP MANAGEMENT COMPANY IN MALAYSIA: A CASE STUDY

2021 International

5 Optimizing Ecotourism in North Taihu Lake, Wuxi City, China: Integrating Back Propagation Neural Networks and Ant-Colony Algorithm for Sustainable Route Planning

2024

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6 Developing a Model of Multi-Criteria Decision Making for Customer Uncertainty in Online Purchasing (MCDM-UnOP)

2025

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1 An Analysis of the Impact of Xi'an Hotels' Service Quality Using network Text
Pakistan Journal of Life and Social Sciences

2024SCOPUSCo-AuthorCorrespondence Author
2 Optimizing Ecotourism in North Taihu Lake, Wuxi City, China: Integrating Back Propagation Neural Networks and Ant-Colony Algorithm for Sustainable Route Planning
International Journal of Management Thinking (IJMT)

2024Google ScholarCo-AuthorCorrespondence Author
3 The Mediating Effects of Subjective Well-Being onthe Relationship between the COVID-19 Pandemic and Withdrawal Intention among B40 University Students: A Conceptual Framework
International Business Education Journal

2023Malaysian Citation IndexCorrespondence Author
4 Developing Subjective Well-Being Framework to Address Local University Students' Withdrawal Intention during Covid-19 Pandemic
NeuroQuantology

2022Google ScholarFirst and Correspondence Author
5 A Review on Counterproductive Work Behavior (CWB) and EVLN Coping Strategy Model amongst Flight Attendants
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)First Author
6 DETERMINANTS OF INDIVIDUAL RELATIVE DEPRIVATION AMONGST FLIGHT ATTENDANTS
Qualitative and Quantitative Research Review

2019Academic JournalFirst Author
7 HOW DETRIMENTAL IS PSYCHOLOGICAL CONTRACT BREACH TO AIRLINES?
Journal of Applied Structural Equation Modeling

2020Google ScholarFirst Author
8 THE UNDERCURRENT OF SHIP MANAGEMENT COMPANY IN MALAYSIA: A CASE STUDY
Qualitative and Quantitative Research Review

2021Academic JournalFirst and Correspondence Author
9 Developing a Model of Multi-Criteria Decision Making for Customer Uncertainty in Online Purchasing (MCDM-UnOP)
Journal of Information System and Technology Management

2025Malaysian Citation IndexCo-Author
10 Active Learning on Students 'Interpersonal Skills Impact: An Online Theater Approach
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
11 Impact of Government Health and Education Expenditures on Insurance Demand: An ARDL Model
Jurnal Ekonomi Malaysia

2024SCOPUSCo-Author
12 Developing Experiential Learning Model for Online Courses Using Social Network Systems (SNS): A Review of Research Framework
International Journal of Academic Research in Progressive Education and Development

2024Excellent Research Australia (ERA)Co-Author
13 Relationship on Learning Environment’s Distribution and Thinking Skills in Accounting Instruction
Journal of Distribution Science

2023SCOPUSCo-Author
14 Sustainability Management Accounting and Organizational Performance: The Mediating Role of Environmental Management System
Sustainability

2022Web of ScienceCo-Author
15 Antecedents and outcomes of flight attendants job satisfaction
Journal of Air Transport Management

2011SCOPUSCo-Author
1 The Mediating Role of Subjective Well-being Between Covid19 and B40 University Students' Withdrawal Intention

2021 International

2 THE MEDIATING ROLE OF SUBJECTIVE WELL-BEING BETWEEN COVID-19 AND B40 UNIVERSITY STUDENTS' WITHDRAWAL INTENTION

2021 International

3 THE JOHANSEN JUSELIUS COINTEGRATION ANALYSIS ON EXCHANGE RATE MODEL

2022 International

4 THE IMPACT OF EDUCATION LEVELS AND COVID-19 DUMMY VARIABLES TOWARDS LABOUR PRODUCTIVITY IN MALAYSIA

2021 International

5 Preliminary Literature Review On University Students' Counterproductive Work Behavior during Covid-19 Pandemic

2021 National

6 THE IMPACTS OF STUDENTS’ UNDERSTANDING LEVEL, ATTITUDE AND ACTIVE LEARNING ON MOTIVATION IN ONLINE ECONOMICS CLASSES THROUGHOUT THE COVID-19 PANDEMIC

2023 National

1 The Mediating Role Of Subjective Well-being Between The Negative Event Of Covid-19 And University Students" Withdrawal Intention.

2021 Leader Universiti Pendidikan Sultan Idris In Progress

2 Public Servants Organizational Commitment During Covid-19 Pandemic In Malaysia

2021 Member Oren Venture Enterprise In Progress

3 Pembangunan Modul Keusahawanan Inkubator Edupreneur@UPSI

2023 Member In Progress

4 Pembangunan Modul Pentaksiran Berterusan Bagi Kaedah Pembelajaran Berasaskan Projek Penyata Kewangan

2023 Member In Progress

1

BUKU FUTURISTIK EDUPRENEUR :LANGKAH DEMI LANGKAH

2025MEMBER
1 Paper Title: Developing, Validating And Prioritizing A Model Of Multi-criteria Decision Making Of Customer Uncertainty In Onlinepurchasing (mcdm-unop)

Semarak International Research Article Competition 2024 (SIRAC 2024)

2024 International Silver
2 Dyscalculia

Virtual Innovation Competition 3rd Edition

2022 International Bronze

Research
(Principal Investigator)

1

RM6,012

Publication

23

Supervision

9

PhD

0

Master
Consultation

RM16,100