DR. SITI ZUBAIDAH BINTI MOHD ARIFFIN

zubaidah.ariffin
@fpe.upsi.edu.my

054506000

RESEARCHER ID

EXPERTISE

Pengurusan, Pentadbiran Perniagaan
Management

Research
(Principal Investigator)

1

RM6,012

Publication

26

Supervision

9

PhD

0

Master
Consultation

RM19,100

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Management.











1 PERUNDING PROGRAM PEMBANGUNAN KEUSAHAWANAN (KOMUNIKASI) 2024 UNTUK MAJLIS BANDARAYA PETALING JAYA, SELANGOR

USAINS TECHNOLOGY GROUP

2024 Leader Completed
2 PERUNDING PROGRAM KUTIPAN AMAL PERSATUAN BEKAS ANAK-ANAK KAPAL KABIN MAS (ECCA) SYARIKAT PENERBANGAN MALAYSIA

PERSATUAN BEKAS ANAK-ANAK KAPAL (ECCA)

2023 Leader Completed
3 PERUNDING BAGI PROGRAM PELANCARAN BUKU "THE MALAYSIA AIRLINES WE BUILT" ANJURAN MALAYSIA AIRLINES RETIREES ASSOCIATION (MASRA)

MALAYSIA AIRLINES RETIREES ASSOCIATION (MASRA)

2025 Leader In Progress
4 CONSULTANT FOR MASRA PRESS CONFERENCE ON BOEING 737 AIRCRAFT PURCHASE AND PUBLIC CLARIFICATION

MALAYSIA AIRLINES RETIREES ASSOCIATION (MASRA)

2025 Leader In Progress
5 Pengaplikasian Lembaran Kerja ‘Exheetlink’ bagi Merekod Transaksi Perniagaan untuk Tujuan Pemantauan Untuk Rugi Perniagaan Secara Berkala dan Sistematik dalam Kalangan Usahawan

Sekretariat Usahawan Negeri Perak

2024 Member Completed
6 Pengupayaan Golongan Belia Wanita Melalui Kesedaran Pemilikan Perlindungan Kesihatan dan Pengurusan Stress yang Mampan

Sixma Group Consultancy

2024 Member In Progress
1 The Effect Of Professionalism On Service Quality Of Front-Line Employees In Five Star Hotels In Xi'an, China: With Mediation Of Job Satisfaction

2026 PhD International Supervisor Waiting for Viva

2 The Mediatory Role Of Career Readiness Between Leadership Training & Unemployment In Private Sector Of Sultanate Of Oman

2026 PhD International Supervisor Presentation

3 THE INFLUENCE OF CAREER GROWTH ON YOUNG ACADEMICIANS ORGANIZATIONAL COMMITMENT MEDIATED BY PERSON-ORGANIZATION FIT IN SHANDONG PRIVATE UNIVERSITIES

2026 PhD International Supervisor Presentation

4 THE MEDIATING ROLE OF PERCEIVED VALUE BETWEEN CONSUMPTION FACTORS AND CUSTOMER SATISFACTION AMONG 'SPECIALIZED AND NEW' SMES SHANDONG, CHINA

2026 PhD International Supervisor Presentation

5 Role Of Managers In Managing Employees Mental And Physical Wellbing

2026 PhD International Supervisor In Progress

6 Cultural Adaptation Strategies In The International Operations Of Chinese Enterprises

2026 PhD International Supervisor In Progress

7 Employee Engagmenet In The Digital Age

2026 PhD International Supervisor In Progress

8 The Effect Of Psychological Capital On Adaptive Performance Of Employees In E-Commerce Enterprises In Shaanxi Province With The Mediation Of Innovative Work Behaviour

2025 PhD International Co-Supervisor Completed

9 Examining The Relationship Between Social Support And Work-family Conflict Among Nurses In Klang Valley

2026 PhD National Supervisor In Progress

1 Futuristik Edupreneur : Langkah Demi Langkah

2024 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

1 Developing Subjective Well-Being Framework to Address Local University Students' Withdrawal Intention during Covid-19 Pandemic

2022 International

2 DETERMINANTS OF INDIVIDUAL RELATIVE DEPRIVATION AMONGST FLIGHT ATTENDANTS

2019 International

3 HOW DETRIMENTAL IS PSYCHOLOGICAL CONTRACT BREACH TO AIRLINES?

2020 International

4 THE UNDERCURRENT OF SHIP MANAGEMENT COMPANY IN MALAYSIA: A CASE STUDY

2021 International

5 Transforming Aircraft Purchase Management With AI: Opportunities, Challenges, & Future Directions - A Mini Review

2025

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6 Optimizing Ecotourism in North Taihu Lake, Wuxi City, China: Integrating Back Propagation Neural Networks and Ant-Colony Algorithm for Sustainable Route Planning

2024

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7 Approaches to Fostering Entrepreneurial Excellence in Malaysian Universities

2025

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8 Developing a Model of Multi-Criteria Decision Making for Customer Uncertainty in Online Purchasing (MCDM-UnOP)

2025

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1 Transforming Aircraft Purchase Management With AI: Opportunities, Challenges, & Future Directions - A Mini Review
Journal of Islamic, Social, Economics and Development (JISED)

2025Malaysian Citation IndexFirst AuthorCorrespondence Author
2 An Analysis of the Impact of Xi'an Hotels' Service Quality Using network Text
Pakistan Journal of Life and Social Sciences

2024SCOPUSCo-AuthorCorrespondence Author
3 Optimizing Ecotourism in North Taihu Lake, Wuxi City, China: Integrating Back Propagation Neural Networks and Ant-Colony Algorithm for Sustainable Route Planning
International Journal of Management Thinking (IJMT)

2024Google ScholarCo-AuthorCorrespondence Author
4 The Mediating Effects of Subjective Well-Being onthe Relationship between the COVID-19 Pandemic and Withdrawal Intention among B40 University Students: A Conceptual Framework
International Business Education Journal

2023Malaysian Citation IndexCorrespondence Author
5 The Mediating Effects of Subjective Well-Being onthe Relationship between the COVID-19 Pandemic and Withdrawal Intention among B40 University Students: A Conceptual Framework
International Business Education Journal

2023Malaysian Citation IndexFirst Author
6 Developing Subjective Well-Being Framework to Address Local University Students' Withdrawal Intention during Covid-19 Pandemic
NeuroQuantology

2022Google ScholarFirst and Correspondence Author
7 A Review on Counterproductive Work Behavior (CWB) and EVLN Coping Strategy Model amongst Flight Attendants
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)First Author
8 DETERMINANTS OF INDIVIDUAL RELATIVE DEPRIVATION AMONGST FLIGHT ATTENDANTS
Qualitative and Quantitative Research Review

2019Academic JournalFirst Author
9 HOW DETRIMENTAL IS PSYCHOLOGICAL CONTRACT BREACH TO AIRLINES?
Journal of Applied Structural Equation Modeling

2020Google ScholarFirst Author
10 THE UNDERCURRENT OF SHIP MANAGEMENT COMPANY IN MALAYSIA: A CASE STUDY
Qualitative and Quantitative Research Review

2021Academic JournalFirst and Correspondence Author
11 Approaches to Fostering Entrepreneurial Excellence in Malaysian Universities
Journal of Islamic, Social, Economics and Development (JISED)

2025Malaysian Citation IndexCo-Author
12 Developing a Model of Multi-Criteria Decision Making for Customer Uncertainty in Online Purchasing (MCDM-UnOP)
Journal of Information System and Technology Management

2025Malaysian Citation IndexCo-Author
13 Active Learning on Students 'Interpersonal Skills Impact: An Online Theater Approach
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
14 Impact of Government Health and Education Expenditures on Insurance Demand: An ARDL Model
Jurnal Ekonomi Malaysia

2024SCOPUSCo-Author
15 Developing Experiential Learning Model for Online Courses Using Social Network Systems (SNS): A Review of Research Framework
International Journal of Academic Research in Progressive Education and Development

2024Excellent Research Australia (ERA)Co-Author
16 Relationship on Learning Environment’s Distribution and Thinking Skills in Accounting Instruction
Journal of Distribution Science

2023SCOPUSCo-Author
17 Sustainability Management Accounting and Organizational Performance: The Mediating Role of Environmental Management System
Sustainability

2022Web of ScienceCo-Author
18 Antecedents and outcomes of flight attendants job satisfaction
Journal of Air Transport Management

2011SCOPUSCo-Author
1 The Mediating Role of Subjective Well-being Between Covid19 and B40 University Students' Withdrawal Intention

2021 International

2 THE MEDIATING ROLE OF SUBJECTIVE WELL-BEING BETWEEN COVID-19 AND B40 UNIVERSITY STUDENTS' WITHDRAWAL INTENTION

2021 International

3 APPROACHES TO FOSTERING ENTREPRENEURIAL EXCELLENCE IN MALAYSIAN UNIVERSITIES

2025 International

4 THE JOHANSEN JUSELIUS COINTEGRATION ANALYSIS ON EXCHANGE RATE MODEL

2022 International

5 THE IMPACT OF EDUCATION LEVELS AND COVID-19 DUMMY VARIABLES TOWARDS LABOUR PRODUCTIVITY IN MALAYSIA

2021 International

6 Preliminary Literature Review On University Students' Counterproductive Work Behavior during Covid-19 Pandemic

2021 National

7 THE IMPACTS OF STUDENTS’ UNDERSTANDING LEVEL, ATTITUDE AND ACTIVE LEARNING ON MOTIVATION IN ONLINE ECONOMICS CLASSES THROUGHOUT THE COVID-19 PANDEMIC

2023 National

1 The Mediating Role Of Subjective Well-being Between The Negative Event Of Covid-19 And University Students" Withdrawal Intention.

2021 Leader Universiti Pendidikan Sultan Idris In Progress

2 Public Servants Organizational Commitment During Covid-19 Pandemic In Malaysia

2021 Member Oren Venture Enterprise In Progress

3 Pembangunan Modul Keusahawanan Inkubator Edupreneur@UPSI

2023 Member In Progress

4 Pembangunan Modul Pentaksiran Berterusan Bagi Kaedah Pembelajaran Berasaskan Projek Penyata Kewangan

2023 Member In Progress

1

BUKU FUTURISTIK EDUPRENEUR :LANGKAH DEMI LANGKAH

2025MEMBER
1 Paper Title: Developing, Validating And Prioritizing A Model Of Multi-criteria Decision Making Of Customer Uncertainty In Onlinepurchasing (mcdm-unop)

Semarak International Research Article Competition 2024 (SIRAC 2024)

2024 International Silver
2 Dyscalculia

Virtual Innovation Competition 3rd Edition

2022 International Bronze
3 Best Paper Award

APCEMAL

2025 International
4 Integrated Swot–4p Product Improvement Model

Malaysia Education Dean's Council National Seminar (MEDC Seminar) 2025

2025 National Silver

Research
(Principal Investigator)

1

RM6,012

Publication

26

Supervision

9

PhD

0

Master
Consultation

RM19,100