ASSOCIATE PROFESSOR DR. ZURAIDAH BINTI ZAINOL

zuraidah
@fpe.upsi.edu.my

054507090

RESEARCHER ID

EXPERTISE

Pemasaran
Marketing

Research
(Principal Investigator)

10


RM134,038

Publication

105

Supervision

28

PhD

24

Master

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Marketing.












1 Structural Equation Modeling using AMOS Workshop

Faculty of Management & Economics, UPSI

2018 Leader Completed
2 Penilai Buku Teks Reka Bentuk Teknologi Tingkatan 3

Era Visi Sdn Bhd

2018 Leader Completed
3 Pakar Penilai Instrumen Kajian

Fakulti Sains Kemanusiaan

2018 Leader Completed
4 Penilai Pra Viva Program Doktor Falsafah FPM

Fakulti Pembangunan Manusia, UPSI

2018 Leader Completed
5 Speaker for Parallel Workshop: National Research Seminar 2018

FPE, UPSI

2018 Leader Completed
6 Workshop Speakers for Structural Equation Modelling

Faculty of Management & Economics, UPSI

2017 Leader Completed
7 Abstract Review Committee for Graduate Programme

Institute of Postgraduate Studies, UPSI

2020 Member Completed

1 The Mediating Effect Of Customer Happiness In The Relationship Between Customer Experience And E-Government Portal Success In Abu Dhabi

2024 PhD International Supervisor Completed

2 The Effect Of Quality Attributes On Continuance Intention To Use Hospital Information Systems In Al-Sharjah City With Satisfaction As The Mediator

2024 PhD International Supervisor Completed

3 Effects Of Organizational Commitment, Employee Motivation, And Employee Participation On Employee Performance In The Unite Arab Emirates Banking Sector

2023 PhD International Supervisor Completed

4 The Effect Of TQM, Leadership And Innovation On Organizational Performance Of Dubai Police: The Mediating Role Of Organizational Culture

2022 PhD International Supervisor Completed

5 The Effectiveness Of Team Building Among Employees In Small And Medium Enterprises In Malaysia

2023 PhD International Supervisor Completed

6 The Effect Of Knowledge Management Process And Organization Culture On Organization Performance Of Dubai Goverment Department

2021 PhD International Supervisor Completed

7 Moderating Effect Of Transformational Leadership In The Relationship Between Employee Happiness And Organizational Citizenship Behaviors

2023 PhD International Supervisor Completed

8 The Effect Of Perceived Value Dimensions On Customer Loyalty With The Mediation Of Customer Satisfaction Attributes

2024 PhD International Supervisor Completed

9 The Effect Of The Inter-Partner Fit On The Performance Of Sino-foreign Joint Venture In The Automobile Industry In China

2024 PhD International Supervisor Presentation

10 THE EFFECT OF THE 4CS MARKETING STRATEGIES ON ONLINE PURCHASE INTENTION OF AGRICULTURAL PRODUCTS IN GUANGXI, CHINA

2024 PhD International Supervisor Presentation

11 THE EFFECT OF WORK AND FAMILY SUPPORT, PSYCHOLOGICAL SAFETY AND PROFESSIONAL IDENTITY ON JOB BURNOUT AMONG PRIVATE UNIVERSITY ADMINISTRATORS IN QINGDAO

2024 PhD International Supervisor Presentation

12 The Mediation Of Brand Equity In The Effect Of Short Video Content Marketing On Patronage Intention

2024 PhD International Supervisor Presentation

13 The Role Of Digital Marketing, Influencer Marketing And Electronic Word Of Mouth On Student's Choice Of Higher Education Institutions In China

2024 PhD International Supervisor Presentation

14 The Effect Of Destination Brand Experience Dimension On Tourist Citizenship Behaviour In China With The Mediating Role Of Relationship Value

2024 PhD International Supervisor Presentation

15 Factors To Organizational Effectiveness Of ICT Companies In Hangzhou Mainland China In The Post Pandemic Times

2024 PhD International Supervisor Presentation

16 The Effect Of Psychological Capital On Employee Performance Among E-Commerce Enterprises In Shaanxi Province

2024 PhD International Supervisor Presentation

17 The Mediating Effect Of Post-trip Perceptions In The Effect Of Co-creation Experience On Homestay Revisit Intention Among Tourists In China

2024 PhD International Supervisor Presentation

18 THE EFFECT OF DIGITAL EMPOWERMENT ELEMENTS ON THE QUALITY OF LIFE AMONG THE ELDERLY IN CHINA WITH THE MODERATION

2024 PhD International Supervisor Presentation

19 The Mediation Role Of Job Stress In The Relationship Between Organization Changes And Job Satisfaction Of Middle Managers Among 4s Automobile Dealerships In Zhengzhou City, China

2024 PhD International Supervisor In Progress

20 Increasing The Customer Satisfaction By Improving Service Quality In Sharjah Electricity And Water Authority (SEWA)

2024 PhD International Supervisor In Progress

21 Analyzing Consumer Behavior And Market Strategies On Chinese E-Commerce Platforms

2024 PhD International Supervisor In Progress

22 The Relationship Between Consumer Perceptions And Behavioral Intentions Towards Sustainable Products From Behavioral Economics

2024 PhD International Supervisor In Progress

23 Service Quality, Customer Satisfaction And Customer Behaviorial Intention In China College And University Canteens Logistics Socialization Reform

2024 PhD International Co-Supervisor Presentation

24 Pengaruh Atribut Peletakan Pasaran Terhadap Kecenderungan Berwakaf Kepada Institut Pengajian Tinggi Di Perak

2020 PhD National Supervisor Completed

25 The Effect Of Shopping-Life Balance On Shopping Life Satisfaction And Consequently On Cosumer Happiness

2024 PhD National Supervisor Presentation

26 The Development And Validation Of Adventure-Based Mental Toughness Inventory (ABMTI) For Adventure-Based Program In Malaysia

2022 PhD National Co-Supervisor Completed

27 Pembangunan Model Kebolehpasaran Graduan Pengurusan Perniagaan Kolej Vokasional Malaysia

2020 PhD National Co-Supervisor Completed

28 Pembinaan Model Persamaan Berstruktur Hubungan Antara Faktor Persekitaran, Dimensi Identiti Matematik Dan Pemilihan Kerjaya STEM Dalam Kalangan Pelajar Tingkatan Empat.

2024 PhD National Co-Supervisor Presentation

29 THE IMPACTS OF SELF-SERVICE TECHNOLOGY ADOPTION ATTRIBUTES ON CUSTOMER SATISFACTION IN ABU DHABI DISTRIBUTION COMPANY

2023 Master International Supervisor Completed

30 The Impact Of Quality Customer Service On Organizational Performance At Abu Dhabi Distribution Company

2023 Master International Supervisor Completed

31 The Influence Of Entrepreneurship Orientation, Competitive Strategy, Organizational Culture On The Perfomance Of Private Universities In Dhaka Bangladesh

2021 Master International Supervisor Completed

32 The Effects Of Privacy Awareness, Security Concerns And Trust On Information Sharing In Social Media Among Public University Students In Selangor

2023 Master International Supervisor Completed

33 THE EFFECT OF SUBJECTIVE NORMS AND FINANCIAL POLICY SUPPORT ON THE ENVIRONMENTAL CONCERNS AND ELECTRIC VEHICLES PURCHASING INTENTIONS AMONG CHINESE CONSUMERS

2024 Master International Supervisor Presentation

34 THE EFFECT OF INTERNAL MARKETING DIMENSIONS ON STAFF SATISFACTION AND COMMITMENT AMONG POLICE OFFICERS IN RAS AL-KHAIMAH

2024 Master International Supervisor Presentation

35 Marketing Effect Intelligence On Consumers Loyalty In UAE

2024 Master International Supervisor In Progress

36 Analysis Of The Strategic Management Performance Of Public Sector Organizations In The United Arab Emirates

2024 Master International Supervisor In Progress

37 Menilai Perbezaan Sikap Dan Pengetahuan Guru Terhadap Penggunaan ICT Dalam Proses Pengajaran Dan Pembelajaran Mengikut Kategori Sekolah Rendah

2016 Master National Supervisor Completed

38 Impak Penglibatan Ibu Bapa Terhadap Pencapaian Mata Pelajaran Matematik Pelajar

2017 Master National Supervisor Completed

39 Kualiti Perkhidmatan Pendidikan Politeknik Di Perak

2017 Master National Supervisor Completed

40 Kesan Tanggapan Kualiti Ke Atas Pengekalan Pelajar Di IPTA

2016 Master National Supervisor Completed

41 Gaya Kepimpinan Guru Besar Wanita Dan Pengaruhnya Terhadap Motivasi Guru

2017 Master National Supervisor Completed

42 Pengaruh Literasi Label Nutrisi Ke Atas Sikap Terhadap Label Nutrisi Dan Pemilihan Makanan Sihat

2018 Master National Supervisor Completed

43 SARJANA PENDIDIKAN (PENGURUSAN PERNIAGAAN)

2015 Master National Supervisor Completed

44 Pengaruh Faktor Individu Kelas Dan Teknologi Ke Atas Kecenderungan Perkongsian Maklumat Dan Pengetahuan Dalam Kalangan Pelajar Sekolah Menengah

2018 Master National Supervisor Completed

45 Perbezaan Kecenderungan Tindakan Agresif Pelajar Terhadap Dua Sekolah Rendah Mengikut Faktor Demografik

2018 Master National Supervisor Completed

46 Menilai Perbezaan Halangan Terhadap Penggunaan ICT Dalam Proses Pengajaran Dan Pembelajaran Dalam Kalangan Guru Mengikut Kategori Sekolah Rendah

2016 Master National Supervisor Completed

47 Pengaruh Emosi Berbelanja Terhadap Sikap Dan Niat Berbelanja Dalam Kalangan Wanita Di Selangor

2020 Master National Supervisor Completed

48 Pengaruh Kualiti Perkhidmatan Institusi Pengajian Tinggi (IPT) Terhadap Kecenderungan Pengesyoran

2017 Master National Supervisor Completed

49 Kesan Pengetahuan Label Nutrisi Ke Atas Pemilihan Pemakanan Sihat Dalam Kalangan Pelajar Sekolah

2016 Master National Supervisor Completed

50 The Effect Of Spending Patterns On Financial Well-being And The Difference Across Income Levels In Malaysia

2024 Master National Supervisor Waiting for Viva


1 PEMIKIRAN KRITIS DAN KREATIF: Teori dan Aplikasi

2022 Suzyanty Mohd Shokory

2 Business Statistics Workbook

2018 Suzyanty Mohd Shokory

3 Modul Statistik Perniagaan

2018 Zuraidah Zainol

4 Structural Equation Modeling using AMOS: A Step-by-step Approach

2018 Zuraidah Zainol

5 PEMIKIRAN KRITIS DAN KREATIF: TEORI DAN APLIKASI

2013 KAISAR MEDIA KREATIF

6 Modul Pemikiran Kritis & Kreatif

2009

7 Modul Statistik Pengurusan Permulaan

2009



1 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2015

2 Relationship Investment in Relationship Marketing Research: A Bibliographic Review

2014

3 Validating Delone and Mclean Success Model in Hospitals of United Arab Emirates

2023

4 Spending Pattern and Financial Well-Being between Married and Unmarried Women

2022

5 The Effect of Quality Factors of Hospital Information Systems on Patient Satisfaction

2022

6 Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia

2021

7 Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (TAM)

2017

8 MODELLING ORGANIZATIONAL COMMITMENT AND EMPLOYEE PERFORMANCE: A MEDIATING ROLE OF EMPLOYEE MOTIVATION

2023

9 Customer experience dimensions and e-government success in United Arab Emirates

2022

10 Pengaruh Dimensi Budaya Organisasi Dan Orientasi Keusahawanan Terhadap Prestasi Perusahaan Herba Di Indonesia

2022

11 Modelling Organizational Commitment, Employee Motivation, Employee Participation and Employee Performance: A Conceptual Model

2022

12 Advancing outdoor education: The validation of Adventure-based Mental Toughness Model (AbMTM)

2022

13 The Influencing Factors towards Graduates Employability among Malaysian Public University Undergraduates from 2016 until 2019

2022

14 The role of training objectives for the effectiveness of training programmes in the Academic Library

2021

15 Pengaruh peletakan pasaran institusi pengajian tinggi terhadap wakaf pendidikan

2020

16 Ethical Attitudes of Accounting and Business Students: Malaysian Evidence

2016

17 Differences in the Consumer Literacy of the Nutrition Label acrossDemographic Factors

2016

18 Determining the level of social cohesion among ethnic relations' students in Universiti Pendidikan Sultan Idris

2020

19 A longitudinal analysis of the Ar-rahn's customer profile in Malaysia

2017

20 The Effect of Authoritative School Climate on Students Academic Achievement

2017

21 Measuring the Innovation Performance of Malaysian Automotive Industry

2017

22 THE EFFECTS OF AIRLINE HOSPITALITY ON THE ATTITUDE OF FULL-SERVICE AIRLINE PASSENGERS: A PRELIMINARY STUDY

2017

23 Muslim Customer's Commitment Towards Halal - Labelled Brand

2014

24 Advancing Malaysia’s Recreational Studies: Application of Structural Equation Modelling (SEM) in Validation of Adventure-Based Mental Toughness Model (AbMTM)

2022

25 IMAGE INFLUENCE ON THE INTENTION OF WAQF TO HEI / IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT

2020

26 IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT

2020

27 The Effects of Customers’ Perceived Values on Satisfaction and Consequently, on Customers’ Loyalty

2022



1 Healthy Spending Habits to Achieve Financial Well-Being: Young Teachers Perspectives
WSEAS Transactions on Business and Economics

2024SCOPUSFirst and Correspondence Author
2 The Effect of Financial Well-being on Marital Satisfaction among Young Married Couples in Malaysia
WSEAS Transactions on Business and Economics

2023SCOPUSFirst and Correspondence Author
3 Motivation and Network towards Success of Muslim Millennial SMEs
WSEAS Transactions on Business and Economics

2023SCOPUSCorrespondence Author
4 Validating Delone and Mclean Success Model in Hospitals of United Arab Emirates
European Journal of Natural Sciences and Medicine

2023Google ScholarCorrespondence Author
5 Spending Pattern and Financial Well-Being between Married and Unmarried Women
Hong Kong Journal of Social Sciences

2022Google ScholarFirst and Correspondence Author
6 The Effect of Spending Distribution on Financial Well-Being among Young Working Women
Journal of Distribution Science

2022SCOPUSFirst and Correspondence Author
7 The Effect of Quality Factors of Hospital Information Systems on Patient Satisfaction
Global Advances in Business Studies (GABS)

2022Google ScholarCorrespondence Author
8 Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia
Turkish Journal of Computer and Mathematics Education (TURCOMAT)

2021Academic JournalFirst and Correspondence Author
9 Does Customer Identity Make Any Difference On Student Academic Performance and Student-Lecturer Relationship?
Elementary Education Online

2020SCOPUSFirst and Correspondence Author
10 The Effect of Learner and Customer Identity on Academic Performance and Student-Lecturer Relationship
International Journal of Innovation, Creativity and Change

2019SCOPUSFirst and Correspondence Author
11 The Effect of Health Knowledge, Nutrition Label Use and Attitude towards Nutrition Label on Healthy Food Choice among Malaysian Consumer
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)First and Correspondence Author
12 The Role of Nutrition Label among Malaysian Consumer: A Preliminary Review
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)First Author
13 Application of Relationship Investment Model in Predicting Student Engagement towards HEIs
Journal of Relationship Marketing

2018SCOPUSFirst Author
14 Sustainable Growth of High-Performing Bumiputera SMEs: Malaysian Perspectives
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)First Author
15 Student Engagement Towards HEIs: Relationship Marketing Perspective
International Journal of Academic Research in Business and Social Sciences

2017Excellent Research Australia (ERA)First Author
16 Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (TAM)
Journal of Contemporary Issues and Thought

2017Malaysian Citation IndexFirst Author
17 The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context
International Journal of Academic Research in Business and Social Sciences

2016Excellent Research Australia (ERA)First Author
18 The Effect of Learner and Customer Identity on Academic Performance and Student-Lecturer Relationship
International Journal of Innovation, Creativity and Change

2019SCOPUSFirst and Correspondence Author
19 Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia
Psychology and Education

2020SCOPUSFirst and Correspondence Author
20 The Effect of Customer-Brand Relationship Investments on Customer Engagement: An Imperative for Sustained Competitiveness
Jurnal Pengurusan

2015SCOPUSFirst Author
21 Determining the Key Factors of Customer: Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users
Journal of Relationship Marketing

2014SCOPUSFirst Author
22 THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET
Journal of Relationship Marketing

2016SCOPUSFirst Author
23 The Effects of Customers’ Perceived Values on Satisfaction and Consequently, on Customers’ Loyalty
Management Studies and Economic Systems

2022Google ScholarCo-Author
24 The influence of trust on the intention to perform electronic wordof- mouth (eWOM) and purchase intention among S-commerce users
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)Co-Author
25 A Significant Structured Review of Technological Innovation Capability and Firm Performance
Journal of Advanced Research in Applied Sciences and Engineering Technology

2023SCOPUSCo-Author
26 The Influencing Factors towards Graduates Employability among Malaysian Public University Undergraduates from 2016 until 2019
International Business Education Journal

2022Google ScholarCo-Author
27 FAKTOR-FAKTOR YANG MEMPENGARUHI KECENDERUNGAN PEMILIHAN KERJAYA KEUSAHAWANAN DIGITAL DALAM KALANGAN PELAJAR PENDIDIKAN TAHUN AKHIR
International Journal of Education, Psychology and Counseling

2023Malaysian Citation IndexCo-Author
28 The Effect of Entrepreneur Spirits on the Success of Muslim Millennial SMEs
WSEAS Transactions on Business and Economics

2023SCOPUSCo-Author
29 MODELLING ORGANIZATIONAL COMMITMENT AND EMPLOYEE PERFORMANCE: A MEDIATING ROLE OF EMPLOYEE MOTIVATION
International Journal of Economics, Commerce and Management (IJECM)

2023Academic JournalCo-Author
30 Barriers of Supply Chain Management in International Market for Malaysian Food and Beverage Franchisors (Halangan Pengurusan Rantaian Bekalan di Pasaran Antarabangsa untuk Francaisor Makanan dan Minuman di Malaysia)
Jurnal Pengurusan

2022SCOPUSCo-Author
31 Customer experience dimensions and e-government success in United Arab Emirates
Global Advances in Business Studies (GABS)

2022Google ScholarCo-Author
32 Pengaruh Dimensi Budaya Organisasi Dan Orientasi Keusahawanan Terhadap Prestasi Perusahaan Herba Di Indonesia
International Journal of Accounting, Finance and Business

2022Malaysian Citation IndexCo-Author
33 Modelling Organizational Commitment, Employee Motivation, Employee Participation and Employee Performance: A Conceptual Model
International Journal of Business and Technology Management

2022Malaysian Citation IndexCo-Author
34 The Effect of Distribution Project Manager Leadership and Performance of Project Team Members with the Mediation Role of Self-Efficacy
Journal of Distribution Science

2022SCOPUSCo-Author
35 Advancing Malaysia’s Recreational Studies: Application of Structural Equation Modelling (SEM) in Validation of Adventure-Based Mental Toughness Model (AbMTM)
Jurnal Sains Sukan dan Pendidikan Jasmani

2022Malaysian Citation IndexCo-Author
36 Advancing outdoor education: The validation of Adventure-based Mental Toughness Model (AbMTM)
JUMORA: Jurnal Moderasi Olahraga

2022Google ScholarCo-Author
37 The Influencing Factors towards Graduates Employability among Malaysian Public University Undergraduates from 2016 until 2019
International Business Education Journal

2022Malaysian Citation IndexCo-Author
38 Perceived retailer innovativeness and brand equity: mediation of consumer engagement.
Service Industries Journal

2021SCOPUSCo-Author
39 Consumers responsiveness towards contaminated canned sardine in Malaysia: Does perceived severity matter?
Food Control

2021SCOPUSCo-Author
40 Pollutant transport and residence time of a shallow and narrow coastal lagoon estimated using a numerical model
Marine Pollution Bulletin

2021SCOPUSCo-Author
41 The role of training objectives for the effectiveness of training programmes in the Academic Library
Management Research Journal

2021Malaysian Citation IndexCo-Author
42 IMAGE INFLUENCE ON THE INTENTION OF WAQF TO HEI / IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT
Jurnal Islam dan Masyarakat Kontemporari

2020Academic JournalCo-Author
43 Pengaruh peletakan pasaran institusi pengajian tinggi terhadap wakaf pendidikan
Management Research Journal

2020Malaysian Citation IndexCo-Author
44 The Effect of Financial Knowledge and Financial Attitudes on Financial Behavior among University Students
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author
45 The Effect of Religious Beliefs and Entrepreneurship Education on Entrepreneurial Actions among University Students with Disabilities (SWDs)
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author
46 The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)Co-Author
47 The Role of Ar-Rahn in Enhancing Financial Inclusion: A Structural Equation Modeling Approach
Jurnal Pengurusan

2017SCOPUSCo-Author
48 Ethical Attitudes of Accounting and Business Students: Malaysian Evidence
International Business Education Journal

2016Malaysian Citation IndexCo-Author
49 Differences in the Consumer Literacy of the Nutrition Label acrossDemographic Factors
International Business Education Journal

2016Malaysian Citation IndexCo-Author
50 Determining the level of social cohesion among ethnic relations' students in Universiti Pendidikan Sultan Idris
Journal of Critical Reviews

2020SCOPUSCo-Author


1 The Significance of Intellectual Capital and Strategic Orientations on Innovation Capability and Firm Performance

2015 International

2 The Effect of Islamic Brand Identity on Muslim Consumers Commitment towards Halal-Labelled Brand

2014 International

3 The Multidimensionality of Customer-Brand Relationship Investments: Scale Development and Validation

2014 International

4 Innovation in Green Marketing: How to Encourage Green Practices?

2014 International

5 The Effect of Relationship Investment on Engagement Towards Brand Among Young Customers

2014 International

6 Encouraging Green Practices Among Malaysian Higher Education Students

2014 International

7 The Significance of Islamic Brand Identity in Driving Muslims' Commitment Towards Halal-Labelled Brand

2014 International

8 Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Investments

2014 International

9 The Effects of Customer-Brand Relationship Investments on Customer Engagement: Insights for Companies Competitiveness and Survival

2013 International

10 Bumiputera entrepreneurship in Malaysia: characteristics, management styles and choices of financing and training

2009 International

11 Kualiti Perkhidmatan Di Universiti Pendidikan Sultan Idris (UPSI): Satu Pendekatan Menggunakan Instrumen HEdPERF

2007 International

12 Prior Achievement, Coursework Tendency and Use of Learning Strategies as Predictors of Student Achievement in Business Statistics

2005 International

13 Entrepreneurial Intentions Among Students Who Undertake Graduate Entrepreneurship Training At The Universiti Pendidikan Sultan Idris (UPSI)

2005 International

14 Penerapan Kompetensi Keusahawanan dalam Kalangan Pelajar Sekolah

2015 National

15 Rethinking Customer Engagement in Customer-Brand Relationship Context

2015 National

16 FYP73 PENGARUH FAKTOR MINAT, PEMBANGUNAN DIRI DAN AKADEMIK TERHADAP KECENDERUNGAN MENYERTAI UNIT BERUNIFORM DALAM KALANGAN PELAJAR BUKAN PENDIDIKAN

2024 National

17 Strategi Pemasaran dan Prestasi Perniagaan Usahawan Wanita dalam Industri Makanan di Teluk Intan

2007 National

18 Kecenderungan Graduan Memilih Perniagaan Sebagai Kerjaya Pilihan

2007 National

19 Pengaruh Tahap Pendidikan dan Program Latihan Ke Atas Kejayaan Usahawan Bumiputera

2007 National

20 Entrepreneurial Motives of Malaysian Graduates Entrepreneurs

2009 National



1 Panduan Mencapai Produktiviti

2022 Popwrit National

2 Kesejahteraan Kewangan: Wanita Berkerjaya dan Perbelanjaan

2022 Popwrit National

3 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2016 Report National

4 Engagement Model in Non-Compliance Behaviour in Taxation

2015 Report National

5 Pemikiran daripada perspektif Islam dan Teknik-teknik Pemikiran Kreatif

2009 Chapter in Book National

6 Modul Pemikiran Kritis & Kreatif

2009 Modul National

7 Kecenderungan Graduan Memilih Perniagaan sebagai Kerjaya Pilihan

2009 Chapter in Book National

8 Pengaruh Tahap Pendidikan dan Program Latihan Ke Atas Kejayaan Usahawan Bumiputra

2009 Chapter in Book National

9 The Challenges For The Malay Entrepreneurs In The K-Economy Era

2009 Chapter in Book National

10 Entrepreneurial Motives Of Malaysian Graduates Entrepreneurs

2009 Chapter in Book National

11 Modul Statistik Pengurusan Permulaan

2009 Modul National


1 Spending Wellness Model For The Malaysian Family Empowerment And Harmonization

2020 Leader Kementerian Pengajian Tinggi Completed

2 DEVELOPING A THEORETICAL MODEL ON THE EFFECT OF NUTRITION LABEL ON THE CONSUMERS HEALTHY FOOD CHOICE AS WAYS TO STRENGTHEN THE CONSUMERS RIGHTS PROTECTION

2016 Leader Kementerian Pengajian Tinggi Completed

3 Modelling The Financial Wellness Of Young Working Women In Malaysia: The Key To Women?s Empowerment

2019 Leader Universiti Pendidikan Sultan Idris Completed

4 THE DIFFERENTIAL EFFECT OF LEARNER AND CUSTOMER IDENTITY ON ACADEMIC PERFORMANCE AND STUDENT-LECTURER RELATIONSHIP

2018 Leader Universiti Pendidikan Sultan Idris Completed

5 The Impact Of Student-as-Customer Identity On Academic Performance And Student-Lecturer Relationship

2018 Leader Universiti Pendidikan Sultan Idris Completed

6 The Effect Of Satisfaction, Dimensions Of Relationship Investment And Alternative Attractiveness On Commitment, And Consequently On The Student Engagement Towards HEIs

2016 Leader Universiti Pendidikan Sultan Idris Completed

7 Menilai Kecenderungan Dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2014 Leader Universiti Pendidikan Sultan Idris Completed

8 Faktor-Faktor Yang Mempengaruhi Pertumbuhan Perniagaan Baru Di Malaysia

2007 Leader Universiti Pendidikan Sultan Idris Completed

9 Menilai Tahap Kesediaan Graduan Program Pendidikan Pengurusan Perniagaan, Ekonomi Dan Perakaunan Universiti Pendidikan Sultan Id

2004 Leader Universiti Pendidikan Sultan Idris Completed

10 Adoption Of Internal Marketing Strategies For Improving Psychological Well-being, Commitment And Performance Of Internal Customers At Higher Education Institutions

2024 Leader In Progress

11 Developing A Framework Of Edupreneurial Orientation In Transforming Holistic Graduates

2019 Member Kementerian Pengajian Tinggi Completed

12 The Development Of Dynamic Support Services Of Universities Research Output And Commercialisation

2019 Member Kementerian Pengajian Tinggi Completed

13 The Effect Of Financial Knowledge And Financial Attitudes On Financial Behaviour Among University Students

2018 Member Universiti Pendidikan Sultan Idris Completed

14 The Effect Of Religious Beliefs And Entrepreneurship Education On Entrepreneurial Actions Among People With Disabilities (PWDs)

2017 Member Universiti Pendidikan Sultan Idris Completed

15 Modeling Financial Incusion In The Islamic Pawnbroking As Imperatives For Economic Well-Being In Malaysia

2017 Member Universiti Pendidikan Sultan Idris Completed

16 Pengaruh Bentuk Komuniti Ke Atas Kesepaduan Sosial Dalam Kalangan Pelajar Yang Mengikuti Kursus Hubungan Etnik Di Universiti Pendidikan Sultan Idris

2017 Member Universiti Pendidikan Sultan Idris Completed

17 Pembinaan Model Kepimpinan Pengetua Sekolah Yang Cemerlang Di Sekolah-Sekolah Menengah Negeri Perak

2010 Member Universiti Pendidikan Sultan Idris Completed

18 Faktor Yang Mempengaruhi Pelajar Lepasan Ijazah Sarjana Muda Memilih Universiti Pendidikan Sultan Idris (Upsi) Untuk Melanjutkan

2009 Member Universiti Pendidikan Sultan Idris Completed

19 Pengaruh Tahap Pendidikan Dan Program Latihan Ke Atas Survival Perniagaan Bumiputera

2008 Member Universiti Pendidikan Sultan Idris Completed

20 Kecenderungan Graduan Untuk Menceburi Bidang Perniagaan Sebagai Kerjaya

2008 Member Universiti Pendidikan Sultan Idris Completed

21 Pendidikan Ekonomi Dan Perniagaan Di Malaysia. Kajian Tindak Balas Terhadap Globalisasi

2005 Member Universiti Pendidikan Sultan Idris Completed

22 Membentuk Usahawan Bumiputera Melalui Pendidikan

2004 Member Universiti Pendidikan Sultan Idris Completed

23 Model Bina Upaya Guru (BUG) Untuk Pengekalan Dalam Perkhidmatan Bagi Menjamin Kelangsungan Pendidikan Berkualiti

2024 Member In Progress

24 Developing E-Millennialpreneur 4.0 Education Model Towards Muslim Youth SME Success

2020 Member Kementerian Pengajian Tinggi In Progress

25 LEAN HEALTHCARE PERFORMANCE IMPROVEMENT (LHPI) TOOL FOR MALAYSIAN HEALTHCARE INDUSTRY

2016 Member Kementerian Pengajian Tinggi In Progress

26 Pengaruh Pembelajaran Profesional Individu Terhadap Efikasi Kendiri Dan Efikasi Kolektif Guru Sekolah Menengah Di Negeri Perak

2024 Member In Progress

27 Kecenderungan Menyambung Pengajian Dalam Kalangan Golongan Warga Emas

2023 Member In Progress

28 Kajian Penilaian Prestasi 360° Dalam Kalangan Ketua Pusat Tanggungjawab UPSI

2023 Member Universiti Pendidikan Sultan Idris In Progress

29 Developing Human Resource Management Model In Small Business: A Social Identity Approach

2020 Member Universiti Pendidikan Sultan Idris In Progress

30 Relationship Between Learning Organization And Organizational Commitment As Perceived By Lecturers In Selected Public Universities In Malaysia

2019 Member Universiti Pendidikan Sultan Idris In Progress

31 Developing A Theoretical Model On The Effect Of Attitude, Subjective Norms And Perceived Control Behaviour On Customer Inclination To Commit Motor Insurance Fraud.

2019 Member Universiti Pendidikan Sultan Idris In Progress

32 Hubungan Kepimpinan Pengurus Projek Dan Prestasi Kerja Ahli-ahli Pasukan Projek Dengan Faktor Psikologi Sebagai Mediator Dalam Industri Pembinaan Di Lembah Klang

2019 Member Universiti Pendidikan Sultan Idris In Progress

33 A Comparison Of Student-Institution Engagement Across Public And Private Higher Education Institutions (HEIs) In Malaysia: An Extension Of The Relationship Investment Model

2017 Member Universiti Pendidikan Sultan Idris Overdue



1 Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Invesments - Best Paper Award

International Conference on Business, Accounting, Finance and Economics 2014

2014 International Gold
2 Best Paper Award

Kaizentrenovation Sdn. Bhd.

2020 International
3 Anugerah Penerbitan Terbaik

Universiti Kebangsaan Malaysia (UKM)

2022 National
4 Best Paper Award e-SPK

Faculty of Management and Economics

2022 National
5 Anugerah Perkhidmatan Cemerlang 2016

Universiti Pendidikan Sultan Idris

2017 University
6 Anugerah Khidmat Cemerlang (Menegak)

Universiti Pendidikan Sultan Idris

2008 University

Research
(Principal Investigator)

10


RM134,038

Publication

105

Supervision

28

PhD

24

Master