ASSOCIATE PROFESSOR DR. ZURAIDAH BINTI ZAINOL

zuraidah
@fpe.upsi.edu.my

054507090

RESEARCHER ID

EXPERTISE

Pemasaran
Marketing

Research
(Principal Investigator)

10

RM134,038

Publication

133

Supervision

31

PhD

24

Master

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Marketing.











1 Structural Equation Modeling using AMOS Workshop

Faculty of Management & Economics, UPSI

2018 Leader Completed
2 Penilai Buku Teks Reka Bentuk Teknologi Tingkatan 3

Era Visi Sdn Bhd

2018 Leader Completed
3 Pakar Penilai Instrumen Kajian

Fakulti Sains Kemanusiaan

2018 Leader Completed
4 Penilai Pra Viva Program Doktor Falsafah FPM

Fakulti Pembangunan Manusia, UPSI

2018 Leader Completed
5 Speaker for Parallel Workshop: National Research Seminar 2018

FPE, UPSI

2018 Leader Completed
6 Workshop Speakers for Structural Equation Modelling

Faculty of Management & Economics, UPSI

2017 Leader Completed
7 Abstract Review Committee for Graduate Programme

Institute of Postgraduate Studies, UPSI

2020 Member Completed
1 Moderating Effect Of Transformational Leadership In The Relationship Between Employee Happiness And Organizational Citizenship Behaviors

2023 PhD International Supervisor Completed

2 The Effect Of Work And Family Support On Job Burnout Among Private University Administrators In Qingdao With The Mediation Of Psychological Safety And Professional Identity

2025 PhD International Supervisor Completed

3 The Effect Of Knowledge Management Process And Organization Culture On Organization Performance Of Dubai Goverment Department

2021 PhD International Supervisor Completed

4 The Mediating Effect Of Customer Happiness In The Relationship Between Customer Experience And E-Government Portal Success In Abu Dhabi

2024 PhD International Supervisor Completed

5 Pengaruh Budaya Organisasi, Pengurusan Kualiti Menyeluruh (TQM) Dan Orientasi Keusahawanan Terhadap Prestasi Perusahaan Herba Indonesia

2022 PhD International Supervisor Completed

6 Effects Of Organizational Commitment, Employee Motivation, And Employee Participation On Employee Performance In The Unite Arab Emirates Banking Sector

2023 PhD International Supervisor Completed

7 The Effect Of Perceived Value Dimensions On Customer Loyalty With The Mediation Of Customer Satisfaction Attributes

2024 PhD International Supervisor Completed

8 The Effectiveness Of Team Building Among Employees In Small And Medium Enterprises In Malaysia

2023 PhD International Supervisor Completed

9 The Effect Of Quality Attributes On Continuance Intention To Use Hospital Information Systems In Al-Sharjah City With Satisfaction As The Mediator

2024 PhD International Supervisor Completed

10 The Effect Of Co-Creation Experience On Homestay Revisit Intention Among Tourists In China With The Mediation Of Post-Trip Perceptions

2025 PhD International Supervisor Completed

11 The Effect Of TQM, Leadership And Innovation On Organizational Performance Of Dubai Police: The Mediating Role Of Organizational Culture

2022 PhD International Supervisor Completed

12 The Effect Of Psychological Capital On Adaptive Performance Of Employees In E-Commerce Enterprises In Shaanxi Province With The Mediation Of Innovative Work Behaviour

2025 PhD International Supervisor Waiting for Viva

13 The Effect Of Digital Marketing, Influencer Marketing, And Electronic Word Of Mouth Dimensions On Students' Choice Of Higher Education Institutions In China

2025 PhD International Supervisor Waiting for Viva

14 THE EFFECT OF SHORT VIDEO CONTENT MARKETING ON RESTAURANT PATRONAGE INTENTION WITH THE MEDIATION OF BRAND EQUITY IN GUANGZHOU, CHINA

2025 PhD International Supervisor Waiting for Viva

15 THE EFFECT OF THE INTER-PARTNER FIT ON THE SINO-FOREIGN JOINT VENTURE PERFORMANCE OF THE AUTOMOBILE INDUSTRY IN CHINA WITH THE MODERATION OF THE PARTNERSHIP DURATION

2025 PhD International Supervisor Waiting for Viva

16 The Effect Of Destination Brand Experience Dimension On Tourist Citizenship Behaviour In China With The Mediating Role Of Relationship Value

2025 PhD International Supervisor Waiting for Viva

17 The Effect Of Digital Empowerment Elements On The Quality Of Life Among The Elderly In China With The Moderation Of Gender

2025 PhD International Supervisor Waiting for Viva

18 THE EFFECT OF THE 4CS MARKETING STRATEGIES ON ONLINE PURCHASE INTENTION OF AGRICULTURAL PRODUCTS IN GUANGXI, CHINA

2025 PhD International Supervisor Presentation

19 THE EFFECT OF ENTREPRENEURIAL ORIENTATION DIMENSION AND E-SERVICE QUALITY ON CUSTOMER SATISFACTION IN PUBLIC ORGANIZATIONS WITH THE MEDIATION OF INTENTION TO USE THE ONLINE SYSTEM

2025 PhD International Supervisor Presentation

20 THE EFFECT OF LIVE E-COMMERCE INTERACTIONS ON CONSUMER ONLINE PURCHASE INTENTION WITH THE MEDIATION OF CONSUMER TRUST AND FLOW EXPERIENCE

2025 PhD International Supervisor Presentation

21 The Effect Of Subjective Norms And Personal Norms On Food Waste Behaviors Among Young Chinese Consumers:The Mediation Of Emotions

2025 PhD International Supervisor Presentation

22 PENGARUH GAYA HIDUP, LITERASI KEWANGAN DAN KAWALAN KENDIRI TERHADAP TINGKAH LAKU KONSUMTIF KELAS MENENGAH MINANGKABAU DENGAN KEAGAMAAN SEBAGAI PENYEDERHANA

2025 PhD International Supervisor Presentation

23 The Effect Of Brand Resilience And Brand Agility On Continuance Purchase Intention Minangnese Towards Israel Affiliated Product: Psychological Factors As Mediators And VUCA As Moderators

2025 PhD International Supervisor In Progress

24 PENGARUH RELIGIOUS BELIEF, CELF CONGRUENCE, DAN BRAND LOVE TERHADAP BRAND SACREDNESS DAN BRAND FIDELITY : PANDANGAN DARIPADA PENGGUNA JENAMA FESYEN MUSLIMAH PREMIUM DI SUMATERA BARAT THE INFLUENCE OF RELIGIOUS BELIEF, SELF CONGRUENCE, AND BRAND LOVE ON BRAND SACREDNESS AND BRAND FIDELITY : INSIGHTS FROM CONSUMERS OF PREMIUM MUSLIMAH FASHION BRANDS IN WEST SUMATERA

2025 PhD International Supervisor In Progress

25 Industrial Mining Policy, Role Of Innovation And Firm Business Performance In Indonesia Mining Companies.

2024 PhD International Co-Supervisor Completed

26 Service Quality, Customer Satisfaction And Customer Behaviorial Intention In China College And University Canteens Logistics Socialization Reform

2025 PhD International Co-Supervisor Presentation

27 Pengaruh Atribut Peletakan Pasaran Terhadap Kecenderungan Berwakaf Kepada Institut Pengajian Tinggi Di Perak

2020 PhD National Supervisor Completed

28 Neuromarketing : How Packaging And Presentation Of Product Generate Strength To Sell

2025 PhD National Supervisor In Progress

29 Pembangunan Model Kebolehpasaran Graduan Pengurusan Perniagaan Kolej Vokasional Malaysia

2020 PhD National Co-Supervisor Completed

30 The Development And Validation Of Adventure-Based Mental Toughness Inventory (ABMTI) For Adventure-Based Program In Malaysia

2022 PhD National Co-Supervisor Completed

31 Pembinaan Model Persamaan Berstruktur Hubungan Antara Faktor Persekitaran, Dimensi Identiti Matematik Dan Pemilihan Kerjaya STEM Dalam Kalangan Pelajar Tingkatan Empat.

2025 PhD National Co-Supervisor Presentation

32 THE IMPACTS OF SELF-SERVICE TECHNOLOGY ADOPTION ATTRIBUTES ON CUSTOMER SATISFACTION IN ABU DHABI DISTRIBUTION COMPANY

2023 Master International Supervisor Completed

33 The Impact Of Quality Customer Service On Organizational Performance At Abu Dhabi Distribution Company

2023 Master International Supervisor Completed

34 The Effects Of Privacy Awareness, Security Concerns And Trust On Information Sharing In Social Media Among Public University Students In Selangor

2023 Master International Supervisor Completed

35 The Influence Of Entrepreneurship Orientation, Competitive Strategy, Organizational Culture On The Perfomance Of Private Universities In Dhaka Bangladesh

2021 Master International Supervisor Completed

36 THE EFFECT OF INTERNAL MARKETING DIMENSIONS ON STAFF SATISFACTION AND COMMITMENT AMONG POLICE OFFICERS IN RAS AL-KHAIMAH

2025 Master International Supervisor Waiting for Viva

37 THE EFFECT OF SUBJECTIVE NORMS AND FINANCIAL POLICY SUPPORT ON ELECTRIC VEHICLES PURCHASING INTENTIONS AMONG CHINESE CONSUMERS

2025 Master International Supervisor Waiting for Viva

38 Analysis Of The Strategic Management Performance Of Public Sector Organizations In The United Arab Emirates

2025 Master International Supervisor In Progress

39 Pengaruh Emosi Berbelanja Terhadap Sikap Dan Niat Berbelanja Dalam Kalangan Wanita Di Selangor

2020 Master National Supervisor Completed

40 Pengaruh Kualiti Perkhidmatan Institusi Pengajian Tinggi (IPT) Terhadap Kecenderungan Pengesyoran

2017 Master National Supervisor Completed

41 Impak Penglibatan Ibu Bapa Terhadap Pencapaian Mata Pelajaran Matematik Pelajar

2017 Master National Supervisor Completed

42 Gaya Kepimpinan Guru Besar Wanita Dan Pengaruhnya Terhadap Motivasi Guru

2017 Master National Supervisor Completed

43 Kualiti Perkhidmatan Pendidikan Politeknik Di Perak

2017 Master National Supervisor Completed

44 Pengaruh Literasi Label Nutrisi Ke Atas Sikap Terhadap Label Nutrisi Dan Pemilihan Makanan Sihat

2018 Master National Supervisor Completed

45 SARJANA PENDIDIKAN (PENGURUSAN PERNIAGAAN)

2015 Master National Supervisor Completed

46 Perbezaan Kecenderungan Tindakan Agresif Pelajar Terhadap Dua Sekolah Rendah Mengikut Faktor Demografik

2018 Master National Supervisor Completed

47 Kesan Pengetahuan Label Nutrisi Ke Atas Pemilihan Pemakanan Sihat Dalam Kalangan Pelajar Sekolah

2016 Master National Supervisor Completed

48 Menilai Perbezaan Halangan Terhadap Penggunaan ICT Dalam Proses Pengajaran Dan Pembelajaran Dalam Kalangan Guru Mengikut Kategori Sekolah Rendah

2016 Master National Supervisor Completed

49 Menilai Perbezaan Sikap Dan Pengetahuan Guru Terhadap Penggunaan ICT Dalam Proses Pengajaran Dan Pembelajaran Mengikut Kategori Sekolah Rendah

2016 Master National Supervisor Completed

50 Pengaruh Faktor Individu Kelas Dan Teknologi Ke Atas Kecenderungan Perkongsian Maklumat Dan Pengetahuan Dalam Kalangan Pelajar Sekolah Menengah

2018 Master National Supervisor Completed

1 PEMIKIRAN KRITIS DAN KREATIF: Teori dan Aplikasi

2022 Suzyanty Mohd Shokory

2 Business Statistics Workbook

2018 Suzyanty Mohd Shokory

3 Modul Statistik Perniagaan

2018 Zuraidah Zainol

4 Structural Equation Modeling using AMOS: A Step-by-step Approach

2018 Zuraidah Zainol

5 PEMIKIRAN KRITIS DAN KREATIF: TEORI DAN APLIKASI

2013 KAISAR MEDIA KREATIF

6 Modul Pemikiran Kritis & Kreatif

2009

7 Modul Statistik Pengurusan Permulaan

2009

1 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2015 International

2 Relationship Investment in Relationship Marketing Research: A Bibliographic Review

2014 International

3 A Multidimensional Support Framework for Addressing Job Burnout: A Theoretical Exploration in the Chinese Context

2025 International

4 Validating Delone and Mclean Success Model in Hospitals of United Arab Emirates

2023 International

5 Spending Pattern and Financial Well-Being between Married and Unmarried Women

2022 International

6 The Effect of Quality Factors of Hospital Information Systems on Patient Satisfaction

2022 International

7 Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia

2021 International

8 Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (TAM)

2017 International

9 MODELLING ORGANIZATIONAL COMMITMENT AND EMPLOYEE PERFORMANCE: A MEDIATING ROLE OF EMPLOYEE MOTIVATION

2023 International

10 Customer experience dimensions and e-government success in United Arab Emirates

2022 International

11 Pengaruh Dimensi Budaya Organisasi Dan Orientasi Keusahawanan Terhadap Prestasi Perusahaan Herba Di Indonesia

2022 International

12 Modelling Organizational Commitment, Employee Motivation, Employee Participation and Employee Performance: A Conceptual Model

2022 International

13 Advancing outdoor education: The validation of Adventure-based Mental Toughness Model (AbMTM)

2022 International

14 The Influencing Factors towards Graduates Employability among Malaysian Public University Undergraduates from 2016 until 2019

2022 International

15 The role of training objectives for the effectiveness of training programmes in the Academic Library

2021 International

16 Pengaruh peletakan pasaran institusi pengajian tinggi terhadap wakaf pendidikan

2020 International

17 Ethical Attitudes of Accounting and Business Students: Malaysian Evidence

2016 International

18 Differences in the Consumer Literacy of the Nutrition Label acrossDemographic Factors

2016 International

19 Determining the level of social cohesion among ethnic relations' students in Universiti Pendidikan Sultan Idris

2020 International

20 A longitudinal analysis of the Ar-rahn's customer profile in Malaysia

2017 International

21 The Effect of Authoritative School Climate on Students Academic Achievement

2017 International

22 Measuring the Innovation Performance of Malaysian Automotive Industry

2017 International

23 THE EFFECTS OF AIRLINE HOSPITALITY ON THE ATTITUDE OF FULL-SERVICE AIRLINE PASSENGERS: A PRELIMINARY STUDY

2017 International

24 Muslim Customer's Commitment Towards Halal - Labelled Brand

2014 National

25 Advancing Malaysia’s Recreational Studies: Application of Structural Equation Modelling (SEM) in Validation of Adventure-Based Mental Toughness Model (AbMTM)

2022 National

26 IMAGE INFLUENCE ON THE INTENTION OF WAQF TO HEI / IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT

2020 National

27 IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT

2020 National

28 The Impact of Psychological Capital on Adaptive Performance in E-Commerce Enterprises: A Pilot Test Analysis

2025

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29 The Effect of Strategic Fit on The Sino-Foreign Joint Venture Performance of The Automobile Industry in China

2025

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30 The Effect of Cultural Fit on The Sino-Foreign Joint Venture Performance of The Automobile Industry in China

2025

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31 The Impact of Demographic Factors on Online Purchase Intentions for Agricultural Products: A Consumer Behavior Perspective

2025

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32 Demographic Variations and Behavioral Drivers in Online Agricultural Product Purchases: A Multi-Perspective Analysis

2025

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33 The Effect of Influencer Marketing on Students’ Choice of Higher Education Institutions in China

2025

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34 The Effect of Digital Marketing on Students’ Choice of Higher Education Institutions in China

2025

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35 Family Support as a Buffer Against Job Burnout: Unpacking the Mediating Effect of Psychological Safety among Private University Administrators in China

2025

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36 Psychological Capital and Adaptive Performance Among E-Commerce Employees: An Analytical Review

2025

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37 Opportunities and Challenges of Short Video Usage for the Elderly in China

2025

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38 The Effects of Dimensions Of Shopping-Life Balance On The Digital Consumer Happiness In Malaysia Through The Mediation of Shopping Satisfaction

2025

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39 Psychological Capital and Adaptive Performance Among E-Commerce Employees: An Analytical Review

2025

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40 Research on the Relationship between Subjective Norms and Financial Policy Support on Environmental Concerns to Purchase Electric Vehicles

2024

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41 The Impact of Short Video Platform Characteristics on Marketing Effectiveness: A Bibliographic Review and Future Research Directions

2025

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42 Effects of Post-trip Perceptions on Revisit Intention: Roles of Memorability and Satisfaction

2025

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43 THE EFFECT OF CO-CREATION EXPERIENCE ON TOURISTS' REVISIT INTENTION WITHIN HOMESTAYS

2024

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44 Model Construction and Cultivation Path of Digital Literacy of Chinese Newspaper Editors

2024

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45 The Effects of Customers’ Perceived Values on Satisfaction and Consequently, on Customers’ Loyalty

2022

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1 The Impact of Psychological Capital on Adaptive Performance in E-Commerce Enterprises: A Pilot Test Analysis
ANP Journal of Social Sciences and Humanities (ANP-JSSH)

2025Google ScholarCo-AuthorCorrespondence Author
2 The Effect of Strategic Fit on The Sino-Foreign Joint Venture Performance of The Automobile Industry in China
International Journal of Advanced Research in Education and Society

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
3 The Effect of Cultural Fit on The Sino-Foreign Joint Venture Performance of The Automobile Industry in China
ANP Journal of Social Sciences and Humanities (ANP-JSSH)

2025Google ScholarCo-AuthorCorrespondence Author
4 The Impact of Demographic Factors on Online Purchase Intentions for Agricultural Products: A Consumer Behavior Perspective
Education Innovation Research

2025Google ScholarCo-AuthorCorrespondence Author
5 Demographic Variations and Behavioral Drivers in Online Agricultural Product Purchases: A Multi-Perspective Analysis
Contemporary Education Frontiers (CEF)

2025Google ScholarCo-AuthorCorrespondence Author
6 The Effect of Influencer Marketing on Students’ Choice of Higher Education Institutions in China
International Journal of Business and Technology Management

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
7 The Effect of Digital Marketing on Students’ Choice of Higher Education Institutions in China
International Journal of Advanced Research in Education and Society

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
8 Family Support as a Buffer Against Job Burnout: Unpacking the Mediating Effect of Psychological Safety among Private University Administrators in China
ANP Journal of Social Sciences and Humanities (ANP-JSSH)

2025Google ScholarCo-AuthorCorrespondence Author
9 Psychological Capital and Adaptive Performance Among E-Commerce Employees: An Analytical Review
ANP Journal of Social Sciences and Humanities (ANP-JSSH)

2025Google ScholarCo-AuthorCorrespondence Author
10 Opportunities and Challenges of Short Video Usage for the Elderly in China
Asian Journal of Vocational Education and Humanities

2025Google ScholarCo-AuthorCorrespondence Author
11 The Effects of Dimensions Of Shopping-Life Balance On The Digital Consumer Happiness In Malaysia Through The Mediation of Shopping Satisfaction
International Journal of Humanities Technology and Civilization

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
12 Psychological Capital and Adaptive Performance Among E-Commerce Employees: An Analytical Review
ANP Journal of Social Sciences and Humanities (ANP-JSSH)

2025Google ScholarCo-AuthorCorrespondence Author
13 Research on the Relationship between Subjective Norms and Financial Policy Support on Environmental Concerns to Purchase Electric Vehicles
Information Systems and Economics

2024Google ScholarCo-AuthorCorrespondence Author
14 The Impact of Short Video Platform Characteristics on Marketing Effectiveness: A Bibliographic Review and Future Research Directions
International Journal of Global Economics and Management

2025Google ScholarCo-AuthorCorrespondence Author
15 Effects of Post-trip Perceptions on Revisit Intention: Roles of Memorability and Satisfaction
International Journal of Business and Technology Management

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
16 A Multidimensional Support Framework for Addressing Job Burnout: A Theoretical Exploration in the Chinese Context
Uniglobal Journal of Social Sciences and Humanities

2025Google ScholarCo-AuthorCorrespondence Author
17 Enhancing Financial Well-Being through Strategic Spending Habits: Insights from Muslim Consumers in Malaysia
International Journal of Research and Innovation in Social Science (IJRISS)

2024Excellent Research Australia (ERA)First AuthorCorrespondence Author
18 THE EFFECT OF CO-CREATION EXPERIENCE ON TOURISTS' REVISIT INTENTION WITHIN HOMESTAYS
Journal of Tourism, Hospitality and Environment Management

2024Malaysian Citation IndexCo-AuthorCorrespondence Author
19 Model Construction and Cultivation Path of Digital Literacy of Chinese Newspaper Editors
Journal of Information System and Technology Management

2024Malaysian Citation IndexCo-AuthorCorrespondence Author
20 Healthy Spending Habits to Achieve Financial Well-Being: Young Teachers Perspectives
WSEAS Transactions on Business and Economics

2024SCOPUSFirst and Correspondence Author
21 The Effect of Financial Well-being on Marital Satisfaction among Young Married Couples in Malaysia
WSEAS Transactions on Business and Economics

2023SCOPUSFirst and Correspondence Author
22 Motivation and Network towards Success of Muslim Millennial SMEs
WSEAS Transactions on Business and Economics

2023SCOPUSCorrespondence Author
23 Validating Delone and Mclean Success Model in Hospitals of United Arab Emirates
European Journal of Natural Sciences and Medicine

2023Google ScholarCorrespondence Author
24 Spending Pattern and Financial Well-Being between Married and Unmarried Women
Hong Kong Journal of Social Sciences

2022Google ScholarFirst and Correspondence Author
25 The Effect of Spending Distribution on Financial Well-Being among Young Working Women
Journal of Distribution Science

2022SCOPUSFirst and Correspondence Author
26 The Effect of Quality Factors of Hospital Information Systems on Patient Satisfaction
Global Advances in Business Studies (GABS)

2022Google ScholarCorrespondence Author
27 Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia
Turkish Journal of Computer and Mathematics Education (TURCOMAT)

2021Academic JournalFirst and Correspondence Author
28 Does Customer Identity Make Any Difference On Student Academic Performance and Student-Lecturer Relationship?
Elementary Education Online

2020SCOPUSFirst and Correspondence Author
29 The Effect of Learner and Customer Identity on Academic Performance and Student-Lecturer Relationship
International Journal of Innovation, Creativity and Change

2019SCOPUSFirst and Correspondence Author
30 The Effect of Health Knowledge, Nutrition Label Use and Attitude towards Nutrition Label on Healthy Food Choice among Malaysian Consumer
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)First and Correspondence Author
31 The Role of Nutrition Label among Malaysian Consumer: A Preliminary Review
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)First Author
32 Application of Relationship Investment Model in Predicting Student Engagement towards HEIs
Journal of Relationship Marketing

2018SCOPUSFirst Author
33 Sustainable Growth of High-Performing Bumiputera SMEs: Malaysian Perspectives
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)First Author
34 Student Engagement Towards HEIs: Relationship Marketing Perspective
International Journal of Academic Research in Business and Social Sciences

2017Excellent Research Australia (ERA)First Author
35 Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (TAM)
Journal of Contemporary Issues and Thought

2017Malaysian Citation IndexFirst Author
36 The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context
International Journal of Academic Research in Business and Social Sciences

2016Excellent Research Australia (ERA)First Author
37 The Effect of Learner and Customer Identity on Academic Performance and Student-Lecturer Relationship
International Journal of Innovation, Creativity and Change

2019SCOPUSFirst and Correspondence Author
38 Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia
Psychology and Education

2020SCOPUSFirst and Correspondence Author
39 The Effect of Customer-Brand Relationship Investments on Customer Engagement: An Imperative for Sustained Competitiveness
Jurnal Pengurusan

2015SCOPUSFirst Author
40 Determining the Key Factors of Customer: Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users
Journal of Relationship Marketing

2014SCOPUSFirst Author
41 THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET
Journal of Relationship Marketing

2016SCOPUSFirst Author
42 The Effect of Social Media Marketing, Reputation and Brand Trust on Fast Food Purchase Intention among Final Year Teacher Education Students
International Journal of Research and Innovation in Social Science (IJRISS)

2024Excellent Research Australia (ERA)Co-Author
43 The Effects of Customers’ Perceived Values on Satisfaction and Consequently, on Customers’ Loyalty
Management Studies and Economic Systems

2022Google ScholarCo-Author
44 The influence of trust on the intention to perform electronic wordof- mouth (eWOM) and purchase intention among S-commerce users
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)Co-Author
45 A Significant Structured Review of Technological Innovation Capability and Firm Performance
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
46 The Influencing Factors towards Graduates Employability among Malaysian Public University Undergraduates from 2016 until 2019
International Business Education Journal

2022Google ScholarCo-Author
47 FAKTOR-FAKTOR YANG MEMPENGARUHI KECENDERUNGAN PEMILIHAN KERJAYA KEUSAHAWANAN DIGITAL DALAM KALANGAN PELAJAR PENDIDIKAN TAHUN AKHIR
International Journal of Education, Psychology and Counseling

2023Malaysian Citation IndexCo-Author
48 The Effect of Entrepreneur Spirits on the Success of Muslim Millennial SMEs
WSEAS Transactions on Business and Economics

2023SCOPUSCo-Author
49 MODELLING ORGANIZATIONAL COMMITMENT AND EMPLOYEE PERFORMANCE: A MEDIATING ROLE OF EMPLOYEE MOTIVATION
International Journal of Economics, Commerce and Management (IJECM)

2023Academic JournalCo-Author
50 Barriers of Supply Chain Management in International Market for Malaysian Food and Beverage Franchisors (Halangan Pengurusan Rantaian Bekalan di Pasaran Antarabangsa untuk Francaisor Makanan dan Minuman di Malaysia)
Jurnal Pengurusan

2022SCOPUSCo-Author
1 The Significance of Intellectual Capital and Strategic Orientations on Innovation Capability and Firm Performance

2015 International

2 The Effect of Islamic Brand Identity on Muslim Consumers Commitment towards Halal-Labelled Brand

2014 International

3 The Multidimensionality of Customer-Brand Relationship Investments: Scale Development and Validation

2014 International

4 Innovation in Green Marketing: How to Encourage Green Practices?

2014 International

5 The Effect of Relationship Investment on Engagement Towards Brand Among Young Customers

2014 International

6 Encouraging Green Practices Among Malaysian Higher Education Students

2014 International

7 The Significance of Islamic Brand Identity in Driving Muslims' Commitment Towards Halal-Labelled Brand

2014 International

8 Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Investments

2014 International

9 The Effects of Customer-Brand Relationship Investments on Customer Engagement: Insights for Companies Competitiveness and Survival

2013 International

10 Bumiputera entrepreneurship in Malaysia: characteristics, management styles and choices of financing and training

2009 International

11 Kualiti Perkhidmatan Di Universiti Pendidikan Sultan Idris (UPSI): Satu Pendekatan Menggunakan Instrumen HEdPERF

2007 International

12 Prior Achievement, Coursework Tendency and Use of Learning Strategies as Predictors of Student Achievement in Business Statistics

2005 International

13 Entrepreneurial Intentions Among Students Who Undertake Graduate Entrepreneurship Training At The Universiti Pendidikan Sultan Idris (UPSI)

2005 International

14 Penerapan Kompetensi Keusahawanan dalam Kalangan Pelajar Sekolah

2015 National

15 Rethinking Customer Engagement in Customer-Brand Relationship Context

2015 National

16 FYP73 PENGARUH FAKTOR MINAT, PEMBANGUNAN DIRI DAN AKADEMIK TERHADAP KECENDERUNGAN MENYERTAI UNIT BERUNIFORM DALAM KALANGAN PELAJAR BUKAN PENDIDIKAN

2024 National

17 Strategi Pemasaran dan Prestasi Perniagaan Usahawan Wanita dalam Industri Makanan di Teluk Intan

2007 National

18 Kecenderungan Graduan Memilih Perniagaan Sebagai Kerjaya Pilihan

2007 National

19 Pengaruh Tahap Pendidikan dan Program Latihan Ke Atas Kejayaan Usahawan Bumiputera

2007 National

20 Entrepreneurial Motives of Malaysian Graduates Entrepreneurs

2009 National

1 Jurang Gender dalam STEM: Cabaran dan Peluang untuk Malaysia

2025 Popwrit National

2 Kesan Makroekonomi Terhadap Hutang Isi Rumah

2025 Popwrit National

3 Isu Pengangguran Belia di Malaysia

2025 Popwrit National

4 Kesedaran Kesihatan dan Transformasi Gaya Hidup Sihat Pasca-Pandemik

2025 Popwrit National

5 Kenaikan Harga Barang di Malaysia: Menghadapi Cabaran Ekonomi

2025 Popwrit National

6 Mengharungi Badai Inflasi: Strategi Pemasaran untuk Golongan Rentan

2025 Popwrit National

7 Cabaran Transformasi Luar Bandar: Membina Landskap Sosioekonomi yang Berdaya Huni

2025 Popwrit National

8 Belia Bijak, Hidup Bebas Tanpa Hutang

2025 Popwrit National

9 Panduan Mencapai Produktiviti

2022 Popwrit National

10 Kesejahteraan Kewangan: Wanita Berkerjaya dan Perbelanjaan

2022 Popwrit National

11 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2016 Report National

12 Engagement Model in Non-Compliance Behaviour in Taxation

2015 Report National

13 Pemikiran daripada perspektif Islam dan Teknik-teknik Pemikiran Kreatif

2009 Chapter in Book National

14 Modul Pemikiran Kritis & Kreatif

2009 Modul National

15 Kecenderungan Graduan Memilih Perniagaan sebagai Kerjaya Pilihan

2009 Chapter in Book National

16 Pengaruh Tahap Pendidikan dan Program Latihan Ke Atas Kejayaan Usahawan Bumiputra

2009 Chapter in Book National

17 The Challenges For The Malay Entrepreneurs In The K-Economy Era

2009 Chapter in Book National

18 Entrepreneurial Motives Of Malaysian Graduates Entrepreneurs

2009 Chapter in Book National

19 Modul Statistik Pengurusan Permulaan

2009 Modul National

1 Spending Wellness Model For The Malaysian Family Empowerment And Harmonization

2020 Leader Kementerian Pengajian Tinggi Completed

2 DEVELOPING A THEORETICAL MODEL ON THE EFFECT OF NUTRITION LABEL ON THE CONSUMERS HEALTHY FOOD CHOICE AS WAYS TO STRENGTHEN THE CONSUMERS RIGHTS PROTECTION

2016 Leader Kementerian Pengajian Tinggi Completed

3 Modelling The Financial Wellness Of Young Working Women In Malaysia: The Key To Women?s Empowerment

2019 Leader Universiti Pendidikan Sultan Idris Completed

4 THE DIFFERENTIAL EFFECT OF LEARNER AND CUSTOMER IDENTITY ON ACADEMIC PERFORMANCE AND STUDENT-LECTURER RELATIONSHIP

2018 Leader Universiti Pendidikan Sultan Idris Completed

5 The Impact Of Student-as-Customer Identity On Academic Performance And Student-Lecturer Relationship

2018 Leader Universiti Pendidikan Sultan Idris Completed

6 The Effect Of Satisfaction, Dimensions Of Relationship Investment And Alternative Attractiveness On Commitment, And Consequently On The Student Engagement Towards HEIs

2016 Leader Universiti Pendidikan Sultan Idris Completed

7 Menilai Kecenderungan Dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi

2014 Leader Universiti Pendidikan Sultan Idris Completed

8 Faktor-Faktor Yang Mempengaruhi Pertumbuhan Perniagaan Baru Di Malaysia

2007 Leader Universiti Pendidikan Sultan Idris Completed

9 Menilai Tahap Kesediaan Graduan Program Pendidikan Pengurusan Perniagaan, Ekonomi Dan Perakaunan Universiti Pendidikan Sultan Id

2004 Leader Universiti Pendidikan Sultan Idris Completed

10 Adoption Of Internal Marketing Strategies For Improving Psychological Well-being, Commitment And Performance Of Internal Customers At Higher Education Institutions

2024 Leader In Progress

11 Developing E-Millennialpreneur 4.0 Education Model Towards Muslim Youth SME Success

2020 Member Completed

12 Developing A Framework Of Edupreneurial Orientation In Transforming Holistic Graduates

2019 Member Kementerian Pengajian Tinggi Completed

13 The Development Of Dynamic Support Services Of Universities Research Output And Commercialisation

2019 Member Kementerian Pengajian Tinggi Completed

14 The Effect Of Financial Knowledge And Financial Attitudes On Financial Behaviour Among University Students

2018 Member Universiti Pendidikan Sultan Idris Completed

15 The Effect Of Religious Beliefs And Entrepreneurship Education On Entrepreneurial Actions Among People With Disabilities (PWDs)

2017 Member Universiti Pendidikan Sultan Idris Completed

16 Modeling Financial Incusion In The Islamic Pawnbroking As Imperatives For Economic Well-Being In Malaysia

2017 Member Universiti Pendidikan Sultan Idris Completed

17 Pengaruh Bentuk Komuniti Ke Atas Kesepaduan Sosial Dalam Kalangan Pelajar Yang Mengikuti Kursus Hubungan Etnik Di Universiti Pendidikan Sultan Idris

2017 Member Universiti Pendidikan Sultan Idris Completed

18 Pembinaan Model Kepimpinan Pengetua Sekolah Yang Cemerlang Di Sekolah-Sekolah Menengah Negeri Perak

2010 Member Universiti Pendidikan Sultan Idris Completed

19 Faktor Yang Mempengaruhi Pelajar Lepasan Ijazah Sarjana Muda Memilih Universiti Pendidikan Sultan Idris (Upsi) Untuk Melanjutkan

2009 Member Universiti Pendidikan Sultan Idris Completed

20 Kecenderungan Graduan Untuk Menceburi Bidang Perniagaan Sebagai Kerjaya

2008 Member Universiti Pendidikan Sultan Idris Completed

21 Pengaruh Tahap Pendidikan Dan Program Latihan Ke Atas Survival Perniagaan Bumiputera

2008 Member Universiti Pendidikan Sultan Idris Completed

22 Pendidikan Ekonomi Dan Perniagaan Di Malaysia. Kajian Tindak Balas Terhadap Globalisasi

2005 Member Universiti Pendidikan Sultan Idris Completed

23 Membentuk Usahawan Bumiputera Melalui Pendidikan

2004 Member Universiti Pendidikan Sultan Idris Completed

24 Empowering Social Marketing Entrepreneurs To Revitalize Marginalized Craft Heritage: Strengthening B40 And Orang Asli Communities In Perak

2025 Member In Progress

25 Model Bina Upaya Guru (BUG) Untuk Pengekalan Dalam Perkhidmatan Bagi Menjamin Kelangsungan Pendidikan Berkualiti

2024 Member In Progress

26 LEAN HEALTHCARE PERFORMANCE IMPROVEMENT (LHPI) TOOL FOR MALAYSIAN HEALTHCARE INDUSTRY

2016 Member Kementerian Pengajian Tinggi In Progress

27 Pengaruh Faktor Tarikan Universiti Terhadap Pemilihan Institusi Pengajian Tinggi Dalam Kalangan Pelajar Di Malaysia

2025 Member In Progress

28 Faktor Kejayaan Kritikal Dalam Melaksanakan Pembelajaran Keusahawanan Berasaskan Permainan Di Malaysia

2025 Member In Progress

29 The Effectiveness Of Digital Entrepreneurship Education On Digital Entrepreneurship Intention Among Students In Public Higher Education Institutions (HEIs) In Malaysia.

2025 Member In Progress

30 Pengaruh Pembelajaran Profesional Individu Terhadap Efikasi Kendiri Dan Efikasi Kolektif Guru Sekolah Menengah Di Negeri Perak

2024 Member In Progress

31 Kecenderungan Menyambung Pengajian Dalam Kalangan Golongan Warga Emas

2023 Member In Progress

32 Kajian Penilaian Prestasi 360° Dalam Kalangan Ketua Pusat Tanggungjawab UPSI

2023 Member Universiti Pendidikan Sultan Idris In Progress

33 Developing Human Resource Management Model In Small Business: A Social Identity Approach

2020 Member Universiti Pendidikan Sultan Idris In Progress

34 Relationship Between Learning Organization And Organizational Commitment As Perceived By Lecturers In Selected Public Universities In Malaysia

2019 Member Universiti Pendidikan Sultan Idris In Progress

35 Developing A Theoretical Model On The Effect Of Attitude, Subjective Norms And Perceived Control Behaviour On Customer Inclination To Commit Motor Insurance Fraud.

2019 Member Universiti Pendidikan Sultan Idris In Progress

36 Hubungan Kepimpinan Pengurus Projek Dan Prestasi Kerja Ahli-ahli Pasukan Projek Dengan Faktor Psikologi Sebagai Mediator Dalam Industri Pembinaan Di Lembah Klang

2019 Member Universiti Pendidikan Sultan Idris In Progress

37 A Comparison Of Student-Institution Engagement Across Public And Private Higher Education Institutions (HEIs) In Malaysia: An Extension Of The Relationship Investment Model

2017 Member Universiti Pendidikan Sultan Idris Overdue

1 Achieving Customer-brand Engagement For Companies' Sustained Competitiveness: The Effect Of Relationship Invesments - Best Paper Award

International Conference on Business, Accounting, Finance and Economics 2014

2014 International Gold
2 Best Paper Award

Kaizentrenovation Sdn. Bhd.

2020 International
3 Anugerah Penerbitan Terbaik

Universiti Kebangsaan Malaysia (UKM)

2022 National
4 Best Paper Award E-spk

Faculty of Management and Economics

2022 National
5 Anugerah Perkhidmatan Cemerlang 2016

Universiti Pendidikan Sultan Idris

2017 University
6 Anugerah Khidmat Cemerlang (menegak)

Universiti Pendidikan Sultan Idris

2008 University

Research
(Principal Investigator)

10

RM134,038

Publication

133

Supervision

31

PhD

24

Master