DR. SITI ASMA' BINTI MOHD ROSDI @ MOHD RODHI

sitiasma
@fpe.upsi.edu.my

054507099

EXPERTISE

Pengurusan Perniagaan dan Ekonomi
Management and Entrepreneurship

Research
(Principal Investigator)

3

RM51,000

Publication

49

Supervision

16

PhD

5

Master
Consultation

RM16,000

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Management and Entrepreneurship.











1 Program Pemindahan IImu Perniagaan Digital Dan Pengkomersialan Kepada Persatuan Penjaja & Peniaga Kecil Melayu Negeri Perak Daerah Muallim

Persatuan Penjaja & Peniaga Kedl Melayu Negeri Perak Daerah Muallim.

2024 Leader Completed
2 Projek Pemindahan Ilmu Menerusi Penanaman (Pembuatan Bongkah) Cendawan Tiram Kelabu

Komuniti Kampung Kuala Slim, Slim River

2018 Leader In Progress
3 Program Pemindahan Ilmu Pembangunan Bakat Berprestasi Tinggi Kepada Kakitangan Majlis Daerah Tanjong Malim (KTP UPSI 2025)

Majlis Daerah Tanjong Malim (MDTM)

2025 Member Completed
1 Program Pemindahan Ilmu Menerusi Penjagaan Bongkah Cendawan Tiram Kelabu

Fakulti Pengurusan Ekonomi

2019 Leader In Progress
1 The Effects Of Tourist Destination Perception And Customer Delight On Value Co-Creation Behaviour Among Tourists In Xi' An China

2025 PhD International Supervisor Completed

2 An Exploratory Study On The Human Factors Contributing Towards Sustainable Rural Tourism Sector In Aceh, Indonesia

2020 PhD International Supervisor Completed

3 The Impact Of Artificial Intelligence (AI) On Employee Efficiency On Insurance Companies In Abu Dhabi

2025 PhD International Supervisor Waiting for Viva

4 THE EFFECTS OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTIONS AND THE MODERATING EFFECT OF ENTREPRENEURSHIP POLICY IN THE UNITED ARAB EMIRATES (UAE)

2025 PhD International Supervisor Presentation

5 The Effects Of Green Human Resource Management (GHRM) On Environmental Performance In Chinese Manufacturing: The Mediating Role Of Green Employee Empowerment

2025 PhD International Supervisor Presentation

6 EFFECT OF GREEN HUMAN RESOURCES MANAGEMENT ON THE EMPLOYEES’ SATISFACTION IN THE UAE POWER AND ENERGY SECTOR: MEDIATING ROLE OF SERVICE QUALITY

2025 PhD International Supervisor Presentation

7 KESAN TRANSFORMASI DIGITAL DAN RESILIENSI TERHADAP PRESTASI PERUSAHAAN KECIL SEDERHANA DENGAN MODERASI ORIENTASI TEKNOLOGI DI KOTA PADANG INDONESIA

2025 PhD International Supervisor Presentation

8 The Impact Of Sustainable Innovation In Achieving Institutional Excellence And Improving Performance Amid Evolving Digital Transformation

2025 PhD International Supervisor In Progress

9 THE EFFECT OF ENVIRONMENTAL MANAGEMENT AND TECHNOLOGICAL INNOVATION ON SUSTAINABILITY OF OIL EXTRACTIONCOMPANIES IN THE UAE

2025 PhD International Supervisor In Progress

10 Transformational Leadership And Its Effect On Employee Productivity, Creativity And Innovation

2025 PhD International Supervisor In Progress

11 The Moderating Effect Of Organisational Culture On The Relationship Between Workplace Learning And Employees’ Performance In The United Arab Emirates

2022 PhD International Co-Supervisor Completed

12 THE MEDIATING EFFECT OF TOTAL QUALITY MANAGEMENT PRACTICES ON THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND SERVICE QUALITY OF ABU DHABI UNIVERSITIES

2025 PhD International Co-Supervisor Presentation

13 The Moderating Role Of Communication Management And Collaboration On The Relationship Between Cultural Diversity And Performance Of Multicultural Projects Among Workers In Dubai Electricity And Water Authority (DEWA)

2025 PhD International Co-Supervisor Presentation

14 The Effects Of Attitude Toward Social Awareness, Social Embeddedness, Emotional Intelligence, And Social Innovation On Social Entrepreneurial Intention Among Generation Z In Malaysia

2025 PhD National Supervisor Completed

15 Kajian Perilaku Membisu Dalam Sektor Logistik (Pengangkutan) Di Kawasan Lembah Klang

2025 PhD National Supervisor In Progress

16 Perilaku Membisu Pekerja Melayu Dalam Organisasi Jerman Di Malaysia

2023 PhD National Co-Supervisor Completed

17 The Relationship Between Transformational - Transactional Leadership Styles On The Employee Performance In The Construction Sector, UAE

2022 Master International Supervisor Completed

18 Impact Of Social Media Influencers On Consumer Buying Behavior

2025 Master International Supervisor In Progress

19 The Effects Of Privacy Awareness, Security Concerns And Trust On Information Sharing In Social Media Among Public University Students In Selangor

2023 Master International Co-Supervisor Completed

20 Meneroka Faktor-faktor Yang Menghalang Tekad Keusahawanan Dalam Kalangan "Millenial-Edupreneur" Di Malaysia

2024 Master National Supervisor Completed

21 Study On Challenges And Support Services In Commercialisation Among Research Universities In Malaysia

2025 Master National Supervisor Waiting for Viva

1 Futuristik Edupreneur : Langkah Demi Langkah

2024 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

2 Oh Bisnes Ku.. Jom Terbang Tinggi

2022 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

3 Pengaruh Niat dalam Keusahawanan

2023 Dewan Bahasa Dan Pustaka (DBP)

4 The Routledge Handbook of Halal Hospitality and Islamic Tourism

2020 Routledge, New York

1 Entrepreneurship Education: Orang Asli And Learning Experience

2020 International

2 INSTUN Di Persada Antarabangsa: Profil & Prospek

2020 International

3 Resources, Capabilities, Strategies and Competitive Advantage of Research University in Malaysia

2017 International

4 The Role of the Communication Climate, Appearance Attraction and Personality Type to the Silence Behavior of the Malays in the German Multinational Company

2023 International

5 ETHICAL CONSIDERATIONS FOR THE STUDY OF SILENCE BEHAVIOR AMONG MALAY WORKERS IN SELECTED GERMAN ORGANIZATIONS

2022 International

6 A REVIEW OF CULTURE AND COMMUNICATION ORIENTATION AMONG MALAY WORKERS TOWARDS SILENCE BEHAVIOUR TENDENCY

2021 International

7 The Moderating Effect of Organisational Culture on the Relationship Between Workplace Learning and Employees Performances in the United Arab Emirates

2020 International

8 A REVIEW OF CULTURE AND COMMUNICATION ORIENTATION AMONG MALAY WORKERS TOWARDS SILENCE BEHAVIOUR TENDENCY

2020 International

9 Local community readiness in entrepreneurship: do gender differ in searching business opportunity

2013 International

10 Intention of rural community entrepreneurs towards product commercialization

2017 International

11 Insight of Mushroom Entrepreneurs Incubator on Start-up Success

2017 International

12 GREEN HUMAN RESOURCES MANAGEMENT AND SERVICE QUALITY IN THE UAE ENERGY SECTOR

2025

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13 GREEN HRM IN ASIA: A SYSTEMATIC REVIEW OF TRENDS, GAPS, AND METHODOLOGICAL INSIGHTS

2025

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14 MENEROKA IMPAK PROGRAM DIPLOMA KEUSAHAWANAN PELITA SULUH BUDIMAN TERHADAP KEPUASAN PEMBELAJARAN PELAJAR BANDUAN MUDA DI PENJARA KLUANG, JOHOR

2025

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15 EMPOWERING GENERATION Z: THE IMPACT OF ATTITUDES TOWARDS SOCIAL AWARENESS AND SOCIAL INNOVATION ON SOCIAL ENTREPRENEURIAL INTENTION IN MALAYSIA

2024

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16 A Systematic Review of the Issues and Challenges of Preschool Teachers Regarding English Reading Assessment

2024

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17 PENGARUH KEMAHIRAN PEMASARAN DIGITAL UNTUK MEMULAKAN PERNIAGAAN DALAM TALIAN TERHADAP PELAJAR SEKOLAH MENENGAH KEBANGSAAN BUKIT RAHMAN PUTRA (SMKBRP)

2024

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18 NEW TRENDS OF ONLINE SHOPPING AFTER MOVEMENT CONTROL ORDER (MCO) AMID PANDEMIC COVID-19 IN MALAYSIA

2024

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1 GREEN HUMAN RESOURCES MANAGEMENT AND SERVICE QUALITY IN THE UAE ENERGY SECTOR
International Journal of Entrepreneurship and Management Practice (IJEMP)

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
2 GREEN HRM IN ASIA: A SYSTEMATIC REVIEW OF TRENDS, GAPS, AND METHODOLOGICAL INSIGHTS
International Journal of Innovation and Industrial Revolution

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
3 KENAPA MEMBISU? MEMAHAMI PERILAKU MEMBISU DALAM ORGANISASI
Jurnal Penyelidikan Sains Sosial (JOSSR)

2023Academic JournalFirst Author
4 Distribution-Support Technologies in Commercialisation: The Malaysia Research Universities (RU) Experiences
Journal of Distribution Science

2022SCOPUSFirst and Correspondence Author
5 Strengthening Support Services in Innovation and Commercialisation: The Malaysia's Higher Education Perspectives
Review of International Geographical Education

2021SCOPUSFirst Author
6 Entrepreneurship Education: Orang Asli And Learning Experience
International Business Education Journal

2020Malaysian Citation IndexFirst and Correspondence Author
7 Intention towards Business Start-Up among Orang Asli in Peninsular Malaysia
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)First Author
8 The Dynamic Commercialisation Support Services in Malaysia
International Journal of Supply Chain Management

2020SCOPUSFirst Author
9 INSTUN Di Persada Antarabangsa: Profil & Prospek
Jurnal Institut Tanah dan Ukur Negara

2020Non IndexFirst Author
10 Resources, Capabilities, Strategies and Competitive Advantage of Research University in Malaysia
Management Research Journal

2017Malaysian Citation IndexFirst Author
11 MENEROKA IMPAK PROGRAM DIPLOMA KEUSAHAWANAN PELITA SULUH BUDIMAN TERHADAP KEPUASAN PEMBELAJARAN PELAJAR BANDUAN MUDA DI PENJARA KLUANG, JOHOR
Advanced International Journal of Business, Entrepreneurship and SME's

2025Malaysian Citation IndexCo-Author
12 Perception of Accessibility and Tourist Participation Behavior: Mediating Role of Customer Delight
International Journal of Academic Research in Business and Social Sciences

2025Excellent Research Australia (ERA)Co-Author
13 EMPOWERING GENERATION Z: THE IMPACT OF ATTITUDES TOWARDS SOCIAL AWARENESS AND SOCIAL INNOVATION ON SOCIAL ENTREPRENEURIAL INTENTION IN MALAYSIA
International Journal of Entrepreneurship and Management Practice (IJEMP)

2024Malaysian Citation IndexCo-Author
14 A Systematic Review of the Issues and Challenges of Preschool Teachers Regarding English Reading Assessment
ACTA SCIENTIAE

2024Google ScholarCo-Author
15 PENGARUH KEMAHIRAN PEMASARAN DIGITAL UNTUK MEMULAKAN PERNIAGAAN DALAM TALIAN TERHADAP PELAJAR SEKOLAH MENENGAH KEBANGSAAN BUKIT RAHMAN PUTRA (SMKBRP)
Jurnal Penyelidikan Sains Sosial (JOSSR)

2024Academic JournalCo-Author
16 NEW TRENDS OF ONLINE SHOPPING AFTER MOVEMENT CONTROL ORDER (MCO) AMID PANDEMIC COVID-19 IN MALAYSIA
International Journal of Accounting, Finance and Business

2024Malaysian Citation IndexCo-Author
17 Adaptation and Validation of Tourist Destination Perception Scale in China
International Journal of Academic Research in Economics and Management Sciences

2024Excellent Research Australia (ERA)Co-Author
18 Knowledge Distribution in Immigrant Entrepreneurship: A Qualitative Study of Immigrant Entrepreneurs in Malaysia
Journal of Distribution Science

2023SCOPUSCo-Author
19 The Effect of Entrepreneur Spirits on the Success of Muslim Millennial SMEs
WSEAS Transactions on Business and Economics

2023SCOPUSCo-Author
20 Motivation and Network towards Success of Muslim Millennial SMEs
WSEAS Transactions on Business and Economics

2023SCOPUSCo-Author
21 The Role of the Communication Climate, Appearance Attraction and Personality Type to the Silence Behavior of the Malays in the German Multinational Company
Journal of Humanities and Social Sciences

2023Google ScholarCo-Author
22 ETHICAL CONSIDERATIONS FOR THE STUDY OF SILENCE BEHAVIOR AMONG MALAY WORKERS IN SELECTED GERMAN ORGANIZATIONS
International Journal of Modern Trends in Social Sciences

2022Academic JournalCo-Author
23 A REVIEW OF CULTURE AND COMMUNICATION ORIENTATION AMONG MALAY WORKERS TOWARDS SILENCE BEHAVIOUR TENDENCY
International Journal of Modern Trends in Social Sciences

2021Academic JournalCo-Author
24 The Moderating Effect of Organisational Culture on the Relationship Between Workplace Learning and Employees Performances in the United Arab Emirates
European Journal of Economics and Business Studies

2020Google ScholarCo-Author
25 A REVIEW OF CULTURE AND COMMUNICATION ORIENTATION AMONG MALAY WORKERS TOWARDS SILENCE BEHAVIOUR TENDENCY
International Journal of Modern Trends in Social Sciences

2020Academic JournalCo-Author
26 The Suitable Teaching Methods in Entrepreneurship Education from the Perspective of Undergraduate Students
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author
27 The Suitable Teaching Methods in Entrepreneurship Education from the Perspective of Undergraduate Students
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author
28 Integrating Religious Values in Entrepreneurship Activities Among Malaysian Undergraduates Students
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author
29 Evaluating Service Quality at Malaysian Public Universities: Perspective of International Students by World Geographical Regions
International Journal of Supply Chain Management

2019SCOPUSCo-Author
30 Survey dataset on Muslim's religiosity, Muslim personality and work behavior
Data in Brief

2018SCOPUSCo-Author
31 Local community entrepreneurship: A case study of the Lenggong Valley
Asian Social Science

2014Excellent Research Australia (ERA)Co-Author
32 Local community readiness in entrepreneurship: do gender differ in searching business opportunity
Procedia - Social and Behavioral Sciences

2013Non IndexCo-Author
33 Intention of rural community entrepreneurs towards product commercialization
International e-Journal of Community and Industrial Engagement

2017Google ScholarCo-Author
34 Insight of Mushroom Entrepreneurs Incubator on Start-up Success
International e-Journal of Community and Industrial Engagement

2017Google ScholarCo-Author
1 DYNAMIC CAPABILITY OF HALAL LOGISTICS AND SUSTAINABLE COMPETITIVE ADVANTAGE: A CASE OF HALAL LOGISTICS SERVICE PROVIDER (HLSP)

2017 International

2 Robe’ah Yusuf, Azhar Hj. Wahid & Siti Asma’ Rosdi, Sorotan Literatur Bersistematik: Fokus Dan Tema Dalam Kajian Membisu Pekerja Melayu di Organisasi Jerman.

2021 International

3 Learning Through Playing (LTP) in Understanding Entrepreneurship Concept: A Case Study of Orang Asli Semai Malaysia.

2019 National

4 E-SEMINAR PENYELIDIKAN KEBANGSAAN 2022 (PELESTARIAN BUDAYA PENYELIDIKAN UNTUK MASA HADAPAN YANG LEBIH BAIK

2022 National

5 TINJAUAN PENERIMAAN GENERASI-Z DI UNIVERSITI AWAM TERHADAP KAEDAH PEMBELAJARAN ABAD KE-21

2017 National

1 ASSESSING CHILD DEVELOPMENT IN SHORT TERM IMPACT

2019 Art International

2 EARLY CHILDHOOD SHORTERM IMPACT

2019 Art International

3 Pertandingan Rekacipta & Inovasi Nasional (PRIN 2021)

2021 Art National

1 The Development Of Dynamic Support Services Of Universities Research Output And Commercialisation

2019 Leader Kementerian Pengajian Tinggi Completed

2 PENDIDIKAN KEUSAHAWANAN TERHADAP ORANG ASLI: NIAT DAN KEFAHAMAN KONSEP KEUSAHAWANAN

2017 Leader Universiti Pendidikan Sultan Idris Completed

3 The Factors Influencing Social Entrepreneurial Intention (SEI) Among Gen-Z In Malaysia.

2025 Leader In Progress

4 Developing E-Millennialpreneur 4.0 Education Model Towards Muslim Youth SME Success

2020 Member Completed

5 DEVELOPING RISK ASSESSMENT MATRIX FOR PRODUCING SAFE MALAYSIAN CHILD CARE CENTERS

2019 Member Kementerian Pengajian/pendidikan Tinggi Completed

6 Short Term Impact Of ECCE On Human Capital Development - Projek 4/STI

2017 Member Completed

7 Impact Of ECCE On Human Capital Development

2015 Member Completed

8 DEVELOPMENT OF FINANCIAL EDUCATION PROGRAMME FOR PRESCHOOL CHILDREN

2017 Member Universiti Pendidikan Sultan Idris Completed

9 Kesesuaian Pendekatan Pedagogi Keusahawanan Terhadap Motivasi, Sikap, Dan Kesediaan Memulakan Perniagaan Dalam Kalangan Pelajar Universiti Awam

2017 Member Universiti Pendidikan Sultan Idris Completed

10 Strategi Pengintegrasian Nilai Akhlak Dan Keusahawanan Dalam Kalangan Pelaajr Ipta (Perak) Bagi Menyokong Lonjakan 1 PPPM (PT)

2017 Member Universiti Pendidikan Sultan Idris Completed

11 PROGRAM LATIHAN KEUSAHAWANAN YAYASAN PERAK GRADPRENEUR (YPG): CABARAN, KEBERKESANAN DAN PENAMBAHBAIKAN

2025 Member Upsi Holding Sdn Bhd In Progress

12 Development Of Malaysian Preschool English Reading Assessment Kit

2022 Member Ucsi Universiti In Progress

13 Model Pengkomersialan Harta Intelek Dan Penyelidikan Akademia Berdasarkan Sinergi Leanpreneur Dalam Memacu Pertumbuhan Ekonomi Dan Kemakmuran Bersama

2020 Member Kementerian Pengajian Tinggi In Progress

14 Meneroka Impak Program Diploma Keusahawanan Terhadap Kepuasan Pembelajaran Pelajar Banduan Muda Di Penjara Kluang, Johor

2024 Member In Progress

15 Pembangunan Modul Keusahawanan Inkubator Edupreneur@UPSI

2023 Member In Progress

16 Keusahawanan Dan Literasi Digital Pemangkin Kebolehpasaran Graduan UPSI

2021 Member Universiti Pendidikan Sultan Idris In Progress

17 Validation Of E-Millennialpreneur 4.0 Education Model In Enhancing Intention Among Muslim Youth.

2020 Member Universiti Pendidikan Sultan Idris In Progress

18 Relationship Between Industrial Relations Climate And Counterproductive Work Behaviour: Malaysian Automotive Industry Experience

2019 Member Universiti Pendidikan Sultan Idris In Progress

1

BUKU FUTURISTIK EDUPRENEUR :LANGKAH DEMI LANGKAH

2025MEMBER
2

OH BISNES KU JOM TERBANG TINGGI

2023MEMBER
1 Modul Keusahawanan Sosial - Dari Universiti Ke Komuniti Oku

International Education Innovation Competition (Eduinnovate) 2025

2025 International Silver
2 Enabling Off-grid Communities With Affordable Solar Energy Kits: A Social Entrepreneurship Approach To Sustainable Development Goals

International Innovation Competition (Ino-ICAME) 2024, The 3rd International Conference on Accountin

2024 International Silver
3 Revolusi Pendidikan Bergari Handcuff: Diploma Keusahawanan Sebagai Model Pendidikan Transformatif Penjara

SEMINAR PENYELIDIKAN KEBANGSAAN 2025 (SPK 2025 & INO-SPK2025)

2025 National Gold
4 Upsi Team's Sesi Journey

PRIN 2021

2021 National Silver
5 Upsi Team's Sesi Journey

PRIN 2021

2021 National Silver
6 Ecsti: Assessing Child Devepment In Short Term Impact

Putra Innocreative Competition

2019 National Silver
7 Anugerah Pembentang Terbaik Tempat Ke-4

Kementerian Pengajian Tinggi

2022 National

Research
(Principal Investigator)

3

RM51,000

Publication

49

Supervision

16

PhD

5

Master
Consultation

RM16,000