DR. SITI NOR AMALINA BINTI AHMAD TAJUDDIN

Deputy Director 2,
International And Mobility Centre

sitinoramalina
@fbk.upsi.edu.my

05-4506064

RESEARCHER ID

EXPERTISE

Komunikasi
Strategic communication, Digital marketing, Advertising, Qualitative study, Mixed-method research

Research
(Principal Investigator)

4


RM118,490

Publication

81

Supervision

3

PhD

6

Master

Consultation

RM139,866

Biography

A lecturer from the Faculty Of Languages And Communication , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Strategic communication, Digital marketing, Advertising, Qualitative study, Mixed-method research.











1 Consultation Project for Nihongo Partners Immersion Programme 2024

Japan Foundation Kuala Lumpur

2024 Leader Completed
2 Digital Marketing Specialist in Social Media

Adakan Holding Sdn Bhd

2022 Leader Completed
3 Strategic Communications for the Adoption and Implementation of Malaysian Sustainable Palm Oil (MSPO) in Malaysia

MPOB

2018 Leader In Progress
4 Latihan Kejurulatihan (Training of Trainer) Keusahawanan Digital UPSI-MBPJ

Majlis Bandaraya Petaling Jaya

2023 Member Completed
5 Perundingan Hub Pembelajaran Keusahawanan Digital UPSI- Kampung Selamat

Majlis Bandaraya Petaling Jaya

2021 Member Completed
6 Corpus Database Project

Appen Data Technology (Shanghai) Co. Ltd. Dalian Branch

2022 Member In Progress
7 Perundingan Kepakaran bagi Mengurus dan Melaksanakan Penerbitan Bahan Bercetak dalam Bentuk Buku

Persatuan Penulisan Budiman Malaysia (BUDIMAN)

2022 Member In Progress
8 Perundingan Kepakaran bagi Mengurus dan Melaksanakan Bengkel International Literatur Nusantara (SILiN 3.0)

Persatuan Penulisan Budiman Malaysia (BUDIMAN)

2022 Member In Progress

1 Perunding dan Penceramah Program Motivasi Pelajar anjuran Majlis Pengurusan Komuniti Kampung

Majlis Pengurusan Komuniti Kampung, Daerah Batang Padang

2019 Leader Completed
2 Perunding Program Majlis Pelancaran Gerakan Dekad Bahasa Kebangsaan Peringkat Negeri Perak dan Forum Bicara Wanita

Dewan Bahasa dan Pustaka

2019 Member Completed
3 Program Advisory Panel for Bachelor of Communication Studies (Honours) Program

Tunku Abdul Rahman University College, Perak Branch

2019 Member In Progress

1 Research The Origins Of China And Western Cultures From A Dietary Perspective

2024 PhD International Supervisor In Progress

2 The Impact Of Emotional Communication Of Social Media On User Use And Consumption In The Digital Age

2024 PhD International Supervisor In Progress

3 Preserving Mak Yong For Aesthetic Experience In Intangible Cultural Heritage Through Digital Technology

2023 PhD National Co-Supervisor Completed

4 Media Dalam Organisasi Sebagai Strategi Menentang Berita Palsu : Kajian Kes Majalah Suara Muhammadiyah

2023 Master International Supervisor Completed

5 Investigating Knowledge, Attitude, Perceived Usefulness And Perceived Ease Of Use Towards The Adoption Of Cyber Security Among SME Entrepreneurs

2024 Master National Supervisor Waiting for Viva

6 THE IMPACT OF THE GOVERNMENT MANAGING SOCIAL MEDIA ON SECONDARY CRISIS COMMUNICATION AND REPUTATION DURING FLOOD DISASTER IN MALAYSIA.

2024 Master National Supervisor Presentation

7 Communication Nudges For Managing Academic Procrastination Among Undergraduate Students At UPSI

2024 Master National Supervisor Presentation

8 Tahap Pengetahuan, Sikap Dan Kesediaan Belia Terhadap Pengundian Seawal Umur 18 Tahun Di Daerah Batang Padang, Perak

2024 Master National Co-Supervisor Completed

9 Unsur Eufemisme Dalam Novel Komsas Tingkatan Lima

2024 Master National Co-Supervisor Waiting for Viva


1 Seminar Internasional Literatur Nusantara Ketiga

2022 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

2 MODUL AKADEMIK & AKHLAK EXCELLENCE (DESIGNING FIRDAUS) UNIVERSITI PENDIDIKAN SULTAN IDRIS

2022 PUSAT ULUL ALBAB, UNIVERSITI PENDIDIKAN SULTAN IDRIS

3 TINTA JAWI

2021

4 Budaya Komunikasi dan Teknologi

2020 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

5 Panduan Lengkap Mendeley & Word dalam Penulisan Disertasi dan Tesis

2020 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

6 BUDAYA KOMUNIKASI DAN TEKNOLOGI : Cabaran Masa Depan Serumpun

2020 Penerbit Universiti Pendidikan Sultan Idris (UPSI)

7 The Revolution of Social Science and Education

2020 Kaizentrenovation Sdn Bhd

8 EKSPLORASI DAN KREATIVITI DALAM PENYELIDIKAN MENYEMARAKKAN KELESTARIAN PENDIDIKAN BERKUALITI

2019 Penerbit Universiti Pendidikan Sultan Idris (UPSI)



1 Cyber-Security Culture towards Digital Marketing Communications among Small and Medium-Sized (SME) Entrepreneurs

2021

2 Examining Unity and Social Cohesion through Public Service Advertisements (PSAs) in the Digital Age

2018

3 Primary Pupil Parents Conducting Digital Learning at Home During Pandemic Covid 19: A Technology Acceptance Model Approach

2022

4 The Role of Learning in Nurturing Knowledge, Attitude, and Practice of Toilet Hygiene Among Youth in Malaysian University

2021

5 Systematic Literature Review Leadership of Malay Sultanate Based on Traditional Prose Text Year 2010-2020

2021

6 Systematic Literature Review of Leadership of Malay Sultanate Based on Tradisional Prose Text Year 2010-2020

2020

7 PENGGUNAAN MEDIA SOSIAL DAN KEMURUNGAN DALAM KALANGAN PELAJAR IPT DI MALAYSIA

2020

8 A COMPARATIVE CONTENT ANALYSIS OF ONLINE COVERAGE OF BBC AND ALJAZEERA ON MUSLIM REFUGEES

2020

9 Thinking Skills Using I-Think Mapping among Chinese Students in Writing Nationalism Poetry

2020

10 PRE-SERVICE ESL TEACHERS PARTICIPATION IN A VIRTUAL COMMUNITY: A POSITIVE PSYCHOLOGY VIEW

2019

11 ESCTI :ASSESSING CHILD DEVELOPMENT IN SHORT TERM IMPACT

2018

12 An Investigation into ESL Learners' Nature of Self-Regulated Learning in Out-of Class Context: A Comparative Study

2018

13 Combating Fake News: Strategies adopted by Suara Muhammadiyah Magazine in Indonesia

2022

14 Kesan Latihan Mindfulness Acceptance Commitment-Physical (MAC-P) ke atas Efikasi Kendiri dan Kekuatan Mental dalam Aktiviti Fizikal

2020

15 A student forum

2005

16 Exploringnon-disclosure practices among male university job seekers through communication privacy management theory

2024

17 Navigating cyber threats: Exploring digital marketing and cyber security adoption among SME entrepreneurs

2024

18 Young voices, significant influence: Lowering the voting age and young people’s readiness for voting

2024



1 Exploringnon-disclosure practices among male university job seekers through communication privacy management theory
Human Resources Management and Services (HRMS)

2024Academic JournalCo-AuthorCorrespondence Author
2 Navigating cyber threats: Exploring digital marketing and cyber security adoption among SME entrepreneurs
Science Talk

2024Academic JournalFirst AuthorCorrespondence Author
3 Young voices, significant influence: Lowering the voting age and young people’s readiness for voting
Societal Impact

2024Academic JournalCo-AuthorCorrespondence Author
4 Developing and measuring an assessment instrument for media literacy among digital natives using Digital Intelligence (DQ) framework
Journal of Media Literacy Education

2024SCOPUSFirst AuthorCorrespondence Author
5 From Influencers to Followers: Unpacking Credibility Dimensions on Food Sharing Intentions Among Malaysian Youth
Jurnal Komunikasi: Malaysian Journal of Communication

2024SCOPUSCo-AuthorCorrespondence Author
6 Small Steps, Big Security: TAM-Powered Insights of Cybersecurity Adoption among Small-and-Medium Entrepreneurs in Digital Business
Journal of Ecohumanism

2024SCOPUSCo-AuthorCorrespondence Author
7 Political Communication: Uncovering Knowledge, Attitudes and Young Voters’ Readiness for PRU-15 in Batang Padang District, Perak
Jurnal Komunikasi: Malaysian Journal of Communication

2023SCOPUSFirst and Correspondence Author
8 Proposing a new CTPMC Model of Cyber Threat Protection for Marketing Communications during Digital Business Migration
Migration Letters

2023SCOPUSFirst and Correspondence Author
9 Combating Fake News: Strategies adopted by Suara Muhammadiyah Magazine in Indonesia
RUMPUN - Jurnal Antarabangsa Persuratan Melayu

2022Academic JournalCorrespondence Author
10 The expectations of employability skills in the Fourth Industrial Revolution of the communication and media industry in Malaysia
Education + Training

2022SCOPUSFirst and Correspondence Author
11 Media exposure, attitude, anxiety, and practices among university students during the COVID-19 pandemic
International Journal of Public Health Science

2022SCOPUSCorrespondence Author
12 Media exposure, attitude, anxiety and practices among university students during the COVID-19 pandemic
International Journal of Public Health Science

2022SCOPUSCorrespondence Author
13 Cyber-Security Culture towards Digital Marketing Communications among Small and Medium-Sized (SME) Entrepreneurs
Asian Culture and History

2021Excellent Research Australia (ERA)Correspondence Author
14 An Investigation of the use of Language, Social identity and Multicultural values for Nation-building in the Malaysian outdoor advertising
Social Sciences

2019SCOPUSFirst and Correspondence Author
15 Examining Unity and Social Cohesion through Public Service Advertisements (PSAs) in the Digital Age
International Journal of Law, Government and Communication

2018Malaysian Citation IndexFirst Author
16 Discovering Social Actors Experiences to different Schooling System in Malaysian Multicultural Society: National Unity Perspective
International Journal of Academic Research in Business and Social Sciences

2017Excellent Research Australia (ERA)First Author
17 Developing Malay traditional dance model for preschoolers: Evidence from contextual and content needs
Jurnal Cakrawala Pendidikan

2024SCOPUSCo-Author
18 Exploring Youth's Knowledge, Attitudes, and Readiness Towards Implementation of Undi18 in Batang Padang District, Perak
Malaysian Journal of Social Sciences and Humanities

2024Malaysian Citation IndexCo-Author
19 Developing The 'Langkah Silang Tepuk' Model Through Interpretive Structure Modeling In Zapin Malaysia Dance For Preschool Children
International Journal of Academic Research in Progressive Education and Development

2024Excellent Research Australia (ERA)Co-Author
20 TAHAP KEWARGANEGARAAN DIGITAL DALAM KALANGAN REMAJA 14 TAHUN DI MALAYSIA
education journal of social sciences

2023Non Index/Other IndexCo-Author
21 Kemahiran dan Cabaran Guru Prasekolah dalam Pelaksanaan Tarian Tradisional Melayu di Prasekolah
Jurnal Pendidikan Awal Kanak-Kanak Kebangsaan

2023Malaysian Citation IndexCo-Author
22 Analisis keperluan Pembangunan Modul Tarian Tradisional Melayu Zapin bagi kalangan Kanak-kanak Prasekolah
A iSYSTEMATIC iREVIEW iOF iTHE iCONTRIBUTION iOF iSPONTANEOUS iFOCUSING iON iNUMEROSITY iTO iENHANCE iCHILDREN'S iMATHEMATICAL iDEVELOPMENT i

2023Malaysian Citation IndexCo-Author
23 Primary Pupil Parents Conducting Digital Learning at Home During Pandemic Covid 19: A Technology Acceptance Model Approach
NeuroQuantology

2022Google ScholarCo-Author
24 The Role of Learning in Nurturing Knowledge, Attitude, and Practice of Toilet Hygiene Among Youth in Malaysian University
IIUM Journal of Human Sciences

2021Non IndexCo-Author
25 Systematic Literature Review Leadership of Malay Sultanate Based on Traditional Prose Text Year 2010-2020
Psychology and Education

2021SCOPUSCo-Author
26 Systematic Literature Review of Leadership of Malay Sultanate Based on Tradisional Prose Text Year 2010-2020
Hamdard Islamicus

2020Non IndexCo-Author
27 L2 motivational self-system as predictors of in-class and out-of-class willingness to communicate in a multicultural context
Asian EFL Journal

2020SCOPUSCo-Author
28 Kesan Latihan Mindfulness Acceptance Commitment-Physical (MAC-P) ke atas Efikasi Kendiri dan Kekuatan Mental dalam Aktiviti Fizikal
Jurnal Psikologi dan Kesihatan Sosial

2020Academic JournalCo-Author
29 PENGGUNAAN MEDIA SOSIAL DAN KEMURUNGAN DALAM KALANGAN PELAJAR IPT DI MALAYSIA
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
30 Thinking Skills Using I-Think Mapping among Chinese Students in Writing Nationalism Poetry
Test Engineering and Management

2020SCOPUSCo-Author
31 Unraveling local beliefs and knowledge in the agriculture of Dusun Bundu and Tindal sub-ethnic to nature conservation
Test Engineering and Management

2020SCOPUSCo-Author
32 PRE-SERVICE ESL TEACHERS PARTICIPATION IN A VIRTUAL COMMUNITY: A POSITIVE PSYCHOLOGY VIEW
International Journal of Education, Psychology and Counseling

2019Malaysian Citation IndexCo-Author
33 ESCTI :ASSESSING CHILD DEVELOPMENT IN SHORT TERM IMPACT
INTERNATIONAL JOURNAL OF EDUCATIONAL ISLAMIC STUDIES AND SOCIAL SCIENCE RESEARCH (IJEISR) ONLINE

2018Non IndexCo-Author
34 An Investigation into ESL Learners' Nature of Self-Regulated Learning in Out-of Class Context: A Comparative Study
International Journal of Language & Linguistics

2018Non IndexCo-Author
35 A Study on Autonomous Use of Technology for Language Learning Among ESL Learners at Tertiary Level
International Journal of Academic Research in Business and Social Sciences

2018Excellent Research Australia (ERA)Co-Author
36 Digital Approach of Malay Literature through Interactive Computer Method (ICM): A Proposed Framework Model
Solid State Technology

2020SCOPUSCo-Author
37 The Universality of the Similarities and Differences between Malay and Chinese Mythologies
Test Engineering and Management

2020SCOPUSCo-Author


1 Promoting language, ideology, and multicultural values through mass media: Malaysian public service announcements (PSAs)

2017 International

2 Exploring the Construction of National Unity in Malaysia: Framing Analysis of Texts and Audiences

2016 International

3 Jurang Digital : Kajian Kualitatif Terhadap Capaian Akses Internet Di Daerah Telupid, Sabah

2023 International

4 Mengkaji Komunikasi Interpersonal, Penyesuaian Hidup Dan Kualiti Perkahwinan Dalam Kalangan Pasangan Muslim Yang Baru Berkahwin Di Pulau Langkawi

2023 International

5 PEMBANGUNAN MODEL LANGKAH SILANG TEPUK DALAM TARIAN ZAPIN MALAYSIA DALAM KALANGAN KANAK-KANAK PRASEKOLAH

2023 International

6 Kegiatan Ekonomi dalam Teks Hikayat Misa Melayu. (Fakulti Bahasa Dan Komunikasi, Universiti Pendidikan Sultan Idris, Malaysia).

2021 International

7 Assessment of Knowledge, Attitude and Practise (KAP) towards Cyber Security in Digital Marketing Communications among Small and Medium-Sized Entrepreneurs (SMEs) in Selangor

2021 International

8 A Framing Analysis of Water Disruption by English Online Mainstream Newspapers and Ethnicities in Malaysia

2021 International

9 Kegiatan Ekonomi dalam Teks Hikayat Misa Melayu.

2021 International

10 Peranan Persatuan Sastera Dan Badan Budaya Dalam Perkembangan Sastera Dan Budaya Di Negeri Terengganu

2021 International

11 Peranan Persatuan Sastera Dan Badan Budaya Dalam Perkembangan Sastera Dan Budaya Di Negeri Terengganu

2021 International

12 Kegiatan Ekonomi dalam Teks Hikayat Misa

2021 International

13 ESCTI: Assessing Child Development in Short-Term Impact

2018 International

14 Kearifan Lokal Masyarakat Kadazandusun dalam Pertanian Membantu Pelestarian Alam

2018 International

15 Pengetahuan Lokal Masyarak at Kadazandusun dalam Pemeliharaan dan Pemuliharaan Alam

2017 International

16 Capstone International Colloquium (CIRCO 2.0)

2021 National



1 Exploring Cultural Diversity and Communication Technology in Early Years among Preschool Children

2020 Chapter in Book International

2 Exploring Cultural Diversity and Communication Technology in Early Years Among Preschool Children

2020 Chapter in Book International

3 ASSESSING CHILD DEVELOPMENT IN SHORT TERM IMPACT

2019 Art International

4 EARLY CHILDHOOD SHORTERM IMPACT

2019 Art International

5 The Risks and Challenges for Professional Journalism in the Digital Age: A Malaysian Perspective

2019 Chapter in Book International

6 ECSTI

2018 Art International

7 Iklan Raya FBK 2022: Chacha Merba

2022 Creative National

8 Gamifikasi Dalam Pendidikan Bahasa Melayu

2019 Modul National

9 Iklan Raya FBK 2021: Soap Raya SOP

2021 Creative National

10 Pesanan Khidmat Masyarakat: Jom Ambil Vaksin Covid-19

2021 Creative National

11 Pesanan Khidmat Masyarakat :Jom Daftar Vaksin Covid-19

2021 Creative National

12 WIRAWATI BAHASA @ FBK ( Prof. Madya. Dr. Dahlia binti Janan )

2021 Creative National

13 WIRAWATI BAHASA @ FBK ( Prof. Madya. Dr. Raja Nor Safinas binti Raja Harun )

2021 Creative National

14 WIRAWATI BAHASA @ FBK ( Prof. Madya. Dr. Norliza binti Jamaluddin )

2021 Creative National

15 Stay at home messages (pelbagai bahasa)

2020 Creative National

16 Virtual Tour FBK 2020

2020 Creative National

17 Short Term Impact of Early Childhood Education.

2017 Monograf National

18 The Digitalization of Mak Yong for Preserving Malaysian Intangible cultural heritage

2023 Chapter in Book

19 Komunikasi, Interaksi dan penglibatan Antara Guru-Pelajar dalam Pendidikan

2023 Chapter in Book


1 Mengkaji Penerimaan Golongan Muda Terhadap Program Profesional Penterjemahan ITBM Dalam Meningkatkan Kompetensi Komunikasi

2024 Leader GLC In Progress

2 Developing A New Strategic Cyber Security Model In Digital Marketing Communications For Small And Medium-sized Enterprises (SMEs)

2020 Leader Kementerian Pengajian Tinggi In Progress

3 Tahap Pengetahuan, Sikap Dan Kesediaan Belia Terhadap Pengundian Seawal Umur 18 Tahun Di Daerah Batang Padang, Perak.

2020 Leader In Progress

4 An Investigation Of Employability Skills In The Fourth Industrial Revolution: Communication And Media Industry Perspective In Malaysia

2018 Leader Universiti Pendidikan Sultan Idris In Progress

5 Improving Listeners' Social Wellbeing Thourgh Radio Listening

2022 Member Astro Radio Completed

6 Pembangunan Model Tarian Tradisional Berasaskan Pergerakan Kreatif Bagi Melestarikan Warisan Melayu Dalam Kalangan Kanak-kanak Prasekolah Malaysia

2020 Member Completed

7 Impact Of ECCE On Human Capital Development

2015 Member Jabatan Perdana Menteri Completed

8 DEVELOPING A PARENT???S GUIDE TOWARDS DIGITAL LEARNING FOR PRIMARY SCHOOL EDUCATION DURING THE MOVEMENT CONTROL ORDER

2020 Member Universiti Pendidikan Sultan Idris Completed

9 A Study On The Effects Of Engagement In Seamless Learning Environment On Willingness To Communicate Among Pre-Service ESL Teachers

2018 Member Universiti Pendidikan Sultan Idris Completed

10 Pembangunan, Pengesahan Dan Keberkesanan Model Humor Multimedia Dalam Pengajaran Penulisan Naratif Bahasa Melayu

2016 Member Universiti Pendidikan Sultan Idris Completed

11 Pengetahuan Lokal Masyarakat Kadazandusun Dalam Pemeliharaan Dan Pemuliharaan Alam

2016 Member Universiti Pendidikan Sultan Idris Completed

12 Characteristics Of Phubbing Behaviours Among Youth And The Development Of A Phub-T Model (Phubbing Therapy Model) For Youth In Malaysia

2022 Member In Progress

13 Kajian Persejarahan Dan Potensi Benteng Beras Basah Sebagai Destinasi Pelancongan Sejarah Di Bagan Datuk, Perak

2020 Member NGO In Progress

14 Designing An Assessment Instrument For Measuring Media Literacy Competences Among Secondary School Students In Malaysia

2019 Member Kementerian Pengajian Tinggi In Progress

15 Pembangunan Kerangka Model Kecerdasan Emosi Kepimpinan Melayu Dahulu Dan Sekarang Berdasarkan Pemikiran Pengarang Seni Untuk Masyarakat

2019 Member Kementerian Pengajian Tinggi In Progress

16 Short Term Impact Of ECCE On Human Capital Development - Projek 4/STI

2017 Member In Progress

17 Visual Rhetoric In Open Distance Learning: Enhancing Accessibility For Students In The Faculty Of Languages And Communication.

2024 Member In Progress

18 KAJIAN PENDIDIKAN LITERASI DIGITAL JENAYAH SIBER DALAM KALANGAN PELAJAR B40 DI NEGERI PERAK

2022 Member Universiti Pendidikan Sultan Idris In Progress

19 Advocating For Stress Relief Kits As Intervention In Helping Students At Higher Learning Institution To Cope With Stress

2021 Member Universiti Pendidikan Sultan Idris In Progress



1 ECSTI

4th International Innovation, Design and Articulation (i-IDeA 2018)

2019 International Gold
2 ECSTI

4th International Innovation, Design and Articulation (i-IDeA 2018)

2018 International Gold
3 ANUGERAH KHAS MAKALAH TERBAIK KATEGORI MALAYSIA

PERSATUAN PENULIS BUDIMAN MALAYSIA

2021 International
4 GOLD

IDEA 2018

2018 International
5 TMFACELIVE : AN INNOVATION IN PUTTING THEORIES INTO PRACTICE

V-MIIEX 2021

2021 National Silver
6 ECSTI: Assessing Child Devepment in Short Term Impact

Putra Innocreative Competition

2019 National Silver
7 INOVASI PROGRAM : SARJANA MUDA KOMUNIKASI (KOMUNIKASI SOSIAL)

CARNIVAL FOR INNOVATION IN TEACHING AND LEARNING 2019 (CiTeL2019)

2019 University Silver
8 Anugerah Penerbitan Artikel Jurnal Berimpak Tinggi Harapan (Non S&T)

Universiti Pendidikan Sultan Idris

2024 University
9 Anugerah Perkhidmatan Cemerlang 2019

Universiti Pendidikan Sultan Idris

2020 University

Research
(Principal Investigator)

4


RM118,490

Publication

81

Supervision

3

PhD

6

Master

Consultation

RM139,866