EXPERT@UPSI

DR. JULIANA BINTI HAJI OSMAN @ ZAINAL ABIDIN

juliana
@fpe.upsi.edu.my

01548797644

RESEARCHER ID

EXPERTISE

Pengurusan Perniagaan
Keusahawanan

Research
(Principal Investigator)

3 RM19,443

Publication

45

Supervision

9

PhD

13

Master

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Keusahawanan.

Consultation
Adulation

1	Perunding bagi perkhimatan pemasaran digital untuk kejayaan perusahaan kecil dan sederhana (PKS) Sejuk Confectionery Sdn. Bhd 2020 Leader Completed

1	Lantikan sebagai Ahli Jawatankuasa MyCEO "Malaysian Children Entrepreneurship Orientation" Program Kerjasama diantara Fakulti Pengurusan dan Ekonomi, UPSI dengan Mentor Niaga Resources (Mentor Niaga) Fakulti Pengurusan dan Ekonomi, UPSI 2016 Member In Progress

1	THE IMPACT OF LEADERSHIP STYLES ON ORGANIZATIONAL CULTURE AND CRISIS MANAGEMENT IN SMEs IN THE EMIRATE OF SHARJAH, UAE 2024 PhD International Supervisor Presentation
2	THE IMPACT OF FIRST-LINE MANAGERS’ROLES ON INNOVATIVE EMPLOYEE BEHAVIOR IN OIL AND GAS COMPANIES IN THE UAE 2024 PhD International Supervisor Presentation
3	Research On The Cultivation Mechanism Of Cross-Border E-Commerce Talents Entrepreneurship Competency Based On Competency Model 2024 PhD International Supervisor In Progress
4	Research On Business Model Innovation In China's Digital Economy Development-Exploring The Business Model Innovation Of Enterprises And Their Successful Cases In The Digital Economy Environment 2024 PhD International Supervisor In Progress
5	The Effect Of Marketing Innovations Dimensions On Competitive Advantage At The Food Retail Small And Medium Enterprises In Dubai With The Moderation Of Cost Effectiveness 2024 PhD International Co-Supervisor Waiting for Viva
6	Kesan Mediator Motivasi Kerja Ahli Lembaga Koperasi Dengan Faktor-faktor Kejayaan Terhadap Prestasi Perniagaan Koperasi Sekolah Di Sabah 2020 PhD National Supervisor Completed
7	The Effect Of Entrepreneurial Competencies On Training And Development And Business Performance In Service Of Small Medium Enterprises (SMEs) In Malaysia 2024 PhD National Supervisor Presentation
8	Lean Healthcare Practices, Service Quality And Patient Performance For Malaysia Public Hospital 2023 PhD National Co-Supervisor Completed
9	Pengaruh Atribut Peletakan Pasaran Terhadap Kecenderungan Berwakaf Kepada Institut Pengajian Tinggi Di Perak 2020 PhD National Co-Supervisor Completed
10	The Impact Of Quality Customer Service On Organizational Performance At Abu Dhabi Distribution Company 2023 Master International Co-Supervisor Completed
11	Tahap Persepsi Guru Terhadap Penerapan KBAT Dalam Pengajaran Di Sekolah Rendah Daerah Manjung Negeri Perak 2017 Master National Supervisor Completed
12	Keterampilan Perilaku Keusahawanan Dalam Kalangan Generasi 2 Di Daerah Kinta Utara 2017 Master National Supervisor Completed
13	BUSINESS CONTINUATION PLAN POST COVID-19 FOR SMES AND FACTORS AFFECTING BUYING BEHAVIOURS AMONG MALAYSIANS 2024 Master National Supervisor Completed
14	Pengaruh Gaya Kepimpinan Ke Atas Prestasi Institusi Pengajian Tinggi Swasta 2020 Master National Supervisor Completed
15	Faktor-Faktor Yang Mempengaruhi Penglibatan Para Pelajar Dalam Aktiviti Keusahawanan Di Koperasi Sekolah 2018 Master National Supervisor Completed
16	Menilai Kesan M-Pelajaran Ke Atas Prestasi Pelajar Pendidikan Teknik & Vokasional, Teluk Intan, Perak 2017 Master National Supervisor Completed
17	HUBUNGAN ANTARA MINAT, SIKAP DAN MOTIVASI INDIVIDU TERHADAP PENGLIBATAN PELAJAR DALAM BIDANG KEUSAHAWANAN DI TJ MALIM 2019 Master National Supervisor Completed
18	Hubungan Antara Penerimaan Dan Sikap Guru Dengan Penggunaan Aplikasi VLE-FROG 2017 Master National Supervisor Completed
19	Kesediaan Keusahawanan Dalam Kalangan Institut Kemahiran Mara (IKM) Lumut Perak 2016 Master National Supervisor Completed
20	HUBUNGAN ANTARA SIKAP DAN TINGKAH LAKU MAHASISWA TERHADAP KECENDERUNGAN DALAM BIDANG KEUSAHAWANAN DI MONASH UNIVERSITY MALAYSIA (MUM) SELANGOR 2019 Master National Supervisor Completed
21	Menilai Impak Pencipta Teknostress Ke Atas Kepuasan Penggunaan ICT Dalam Kalangan Guru Sekolah Rendah Di Daerah Muar 2016 Master National Supervisor Completed
22	Aplikasi Media Sosial, Orientasi Pemasaran Digital Dan Kejayaan Perniagaan Program E-Usahawan Muda Dalam Kalangan Pelajar Politeknik Di Selangor 2020 Master National Co-Supervisor Completed

1	Anda Nak Berniaga Tapi Tak Tahu Cara? 2023 Bulan Terbit Services

1	The Use Of Augmented Reality (AR) Among Tertiery Level Students: Perception And Experience 2016
2	Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi 2015
3	The Effect of Empathy on Students' Motivation in Social Entrepreneurship among Undergraduates 2021
4	Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia 2021
5	Pengaruh peletakan pasaran institusi pengajian tinggi terhadap wakaf pendidikan 2020
6	Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (TAM) 2017
7	The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience 2016
8	Differences in the Consumer Literacy of the Nutrition Label acrossDemographic Factors 2016
9	Faktor-faktor Penentu kepada Peningkatan Prestasi Perniagaan Koperasi Sekolah: Satu Kajian Kes Perniagaan Koperasi Sekolah di Sabah 2020
10	IMAGE INFLUENCE ON THE INTENTION OF WAQF TO HEI / IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT 2020
11	IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT 2020
12	Muslim Customer's Commitment Towards Halal - Labelled Brand 2014

1	A Significant Structured Review of Technological Innovation Capability and Firm Performance Journal of Advanced Research in Applied Sciences and Engineering Technology 2023SCOPUSFirst and Correspondence Author
2	The Determinants of Student Commitment and StudentInstitution Engagement in Malaysian Higher Education Institutions International Journal of Academic Research in Business and Social Sciences 2019Excellent Research Australia (ERA)First and Correspondence Author
3	The Digitalization Technology for Sustainable Rural Entrepreneurship: A Structured Review Journal of Advanced Research in Applied Sciences and Engineering Technology 2024SCOPUSCo-Author
4	A Recent Systematic Review on Digital Marketing Transformation and Business Performance Journal of Advanced Research in Applied Sciences and Engineering Technology 2023SCOPUSCo-Author
5	Sustainability Management Accounting and Organizational Performance: The Mediating Role of Environmental Management System Sustainability 2022Web of ScienceCo-Author
6	The Effect of Empathy on Students' Motivation in Social Entrepreneurship among Undergraduates Turkish Journal of Computer and Mathematics Education (TURCOMAT) 2021Academic JournalCo-Author
7	The Determinants of Global Expansion: A Study on Food and Beverage Franchisors in Malaysia Sustainability 2021SCOPUSCo-Author
8	Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia Turkish Journal of Computer and Mathematics Education (TURCOMAT) 2021Academic JournalCo-Author
9	The effect of empathy on students' motivation in social entrepreneurship among undergraduates Psychology and Education 2020SCOPUSCo-Author
10	Risk communication framework towards high performance food supply chain International Journal of Academic Research in Business and Social Sciences 2019Excellent Research Australia (ERA)Co-Author
11	IMAGE INFLUENCE ON THE INTENTION OF WAQF TO HEI / IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT Jurnal Islam dan Masyarakat Kontemporari 2020Academic JournalCo-Author
12	Pengaruh peletakan pasaran institusi pengajian tinggi terhadap wakaf pendidikan Management Research Journal 2020Malaysian Citation IndexCo-Author
13	The Effect of Financial Knowledge and Financial Attitudes on Financial Behavior among University Students International Journal of Academic Research in Business and Social Sciences 2019Excellent Research Australia (ERA)Co-Author
14	The Effect of Health Knowledge, Nutrition Label Use and Attitude towards Nutrition Label on Healthy Food Choice among Malaysian Consumer International Journal of Academic Research in Business and Social Sciences 2019Excellent Research Australia (ERA)Co-Author
15	The Role of Nutrition Label among Malaysian Consumer: A Preliminary Review International Journal of Academic Research in Business and Social Sciences 2018Excellent Research Australia (ERA)Co-Author
16	Application of Relationship Investment Model in Predicting Student Engagement towards HEIs Journal of Relationship Marketing 2018SCOPUSCo-Author
17	Sustainable Growth of High-Performing Bumiputera SMEs: Malaysian Perspectives International Journal of Academic Research in Business and Social Sciences 2018Excellent Research Australia (ERA)Co-Author
18	The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia International Journal of Academic Research in Business and Social Sciences 2018Excellent Research Australia (ERA)Co-Author
19	Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (TAM) Journal of Contemporary Issues and Thought 2017Malaysian Citation IndexCo-Author
20	The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience Australian Journal of Sustainable Business and Society 2016Non IndexCo-Author
21	Differences in the Consumer Literacy of the Nutrition Label acrossDemographic Factors International Business Education Journal 2016Malaysian Citation IndexCo-Author
22	The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context International Journal of Academic Research in Business and Social Sciences 2016Excellent Research Australia (ERA)Co-Author
23	THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET Journal of Relationship Marketing 2016SCOPUSCo-Author
24	Faktor-faktor Penentu kepada Peningkatan Prestasi Perniagaan Koperasi Sekolah: Satu Kajian Kes Perniagaan Koperasi Sekolah di Sabah Malaysian Journal of Co-operative Studies 2020Non IndexCo-Author
25	IMEJ MEMPENGARUHI KECENDERUNGAN BERWAKAF KEPADA IPT Jurnal Islam dan Masyarakat Kontemporari 2020Malaysian Citation IndexCo-Author
26	Motivation Role of the Operational Manager's Opportunities to School Business Performance International Journal of Academic Research in Business and Social Sciences 2020Excellent Research Australia (ERA)Co-Author
27	Service Learning in Higher Education: Evidence from Malaysia International Journal of Engineering and Technology (UAE) 2018SCOPUSCo-Author
28	Student Engagement Towards HEIs: Relationship Marketing Perspective International Journal of Academic Research in Business and Social Sciences 2017Excellent Research Australia (ERA)Co-Author

1	The Use Of Augmented Reality Among Tertiery Level Students: Perception And Experience 2015 International
2	The Significance of Intellectual Capital and Strategic Orientations on Innovation Capability and Firm Performance 2015 International
3	The Effect of Islamic Brand Identity on Muslim Consumers Commitment towards Halal-Labelled Brand 2014 International
4	The Effect of Relationship Investment on Engagement Towards Brand Among Young Customers 2014 International
5	Encouraging Green Practices Among Malaysian Higher Education Students 2014 International
6	The Significance of Islamic Brand Identity in Driving Muslims' Commitment Towards Halal-Labelled Brand 2014 International
7	Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Investments 2014 International
8	Penerapan Kompetensi Keusahawanan dalam Kalangan Pelajar Sekolah 2015 National
9	Rethinking Customer Engagement in Customer-Brand Relationship Context 2015 National
10	Selection of Potential Employers in Malaysia: How The Covid-19 Pandemic Shaped The Perception of Gen-Z 2024 National
11	Kesediaan dan Motivasi Murid Aliran Perniagaan di SMK Tun Perak terhadap Pembelajaran Dalam Talian 2022 National
12	Faktor Yang Mempengaruhi Kecenderungan Pelajar Tahun Akhir Fakulti Pengurusan dan Ekonomi, Universiti Pendidikan Sultan Idris Menjalankan Perniagaan Secara Dalam Talian Semasa Pandemik Covid 19 2022 National
13	PENGARUH KEMUDAHAN TEKNOLOGI TERHADAP PELAJAR UPSI MENJALAKAN PERNIAGAAN DALAM TALIAN SEMASA PANDEMIK COVID-19: TINJAUAN AWAL KAJIAN 2021 National
14	Konsortium IPT-Industri: Langkah Alternatif Kecemerlangan Pelajar Dalam Pasaran Kerja Hadapan 2008 National

1	Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi 2016 Report National

1	Peluang Keusahawanan Di Cameron Highlands: Suatu Analisis Persampelan Dan Tinjauan Terhadap Kegiatan Ekonomi 2008 Leader Universiti Pendidikan Sultan Idris Completed
2	Developing Innovation Capability Framework Towards High Performance Food And Beverages Small And Medium Enterprises (SMEs) In Malaysia. 2019 Leader Universiti Pendidikan Sultan Idris In Progress
3	A Comparison Of Student-Institution Engagement Across Public And Private Higher Education Institutions (HEIs) In Malaysia: An Extension Of The Relationship Investment Model 2017 Leader Universiti Pendidikan Sultan Idris Overdue
4	Spending Wellness Model For The Malaysian Family Empowerment And Harmonization 2020 Member Kementerian Pengajian Tinggi Completed
5	DEVELOPING A THEORETICAL MODEL ON THE EFFECT OF NUTRITION LABEL ON THE CONSUMERS HEALTHY FOOD CHOICE AS WAYS TO STRENGTHEN THE CONSUMERS RIGHTS PROTECTION 2016 Member Kementerian Pengajian Tinggi Completed
6	Modelling Students? Social Entrepreneurship Development Among Undergraduates 2019 Member Universiti Pendidikan Sultan Idris Completed
7	The Effect Of Financial Knowledge And Financial Attitudes On Financial Behaviour Among University Students 2018 Member Universiti Pendidikan Sultan Idris Completed
8	Service Learning In Higher Education: Students? Learning Development And Challenges 2017 Member Universiti Pendidikan Sultan Idris Completed
9	The Effect Of Satisfaction, Dimensions Of Relationship Investment And Alternative Attractiveness On Commitment, And Consequently On The Student Engagement Towards HEIs 2016 Member Universiti Pendidikan Sultan Idris Completed
10	Menilai Kecenderungan Dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi 2014 Member Universiti Pendidikan Sultan Idris Completed
11	The Relationship Between Organizational Culture And Quality Management Practices In Peninsular Malaysia Clinics 2009 Member Universiti Pendidikan Sultan Idris Completed
12	The Learning Experience Of Aceh Students In Selected Higher Institutions In Malaysia 2014 Member Mutinasional/Asing In Progress
13	Model Pembangunan Kesediaan Keusahawanan Dalam Kalangan Usahawan Belia Mikro Di Perak 2024 Member In Progress
14	Validation Of E-Millennialpreneur 4.0 Education Model In Enhancing Intention Among Muslim Youth. 2020 Member Universiti Pendidikan Sultan Idris In Progress
15	Pembelajaran Tempat Kerja Dalam Konteks Pengekalan Kepelbagaian Biologi Di Malaysia Dan Pengaruhnya Terhadap Kepimpinan Lestari Guru Sekolah Rendah Negeri Perak. 2019 Member Universiti Pendidikan Sultan Idris In Progress
16	Developing A Theoretical Model On Design Thinking Skills In Entrepreneurship Education Among Pre-Service Teachers: The Roles Of Design Thinking Capabilities, Knowledge Building And Mentorship? 2019 Member Universiti Pendidikan Sultan Idris In Progress

1	STUDENTPRENEURS IMMERSIVE LEARNING EXPERIENCE (SILE) : A.C.E PEDAGOGICAL FRAMEWORK International Innovation Competition (Ino-ICAME) 2024, The 3rd International Conference on Accountin 2024 International Gold
2	Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Invesments - Best Paper Award International Conference on Business, Accounting, Finance and Economics 2014 2014 International Gold
3	Anda Nak Berniaga, Tapi Tak Tahu Cara? Panduan Menjalankan Perniagaan Bagi MPU Keusahawanan International Education Innovation Expo (EDU@Innovate) 2023 2023 International Silver
4	Contemporary Performance Measurement System (Conpms) Framework: A tool For Control and Strategic Planning SME Innovex 2018 2018 National Gold
5	Anugerah Perkhidmatan Cemerlang 2020 Universiti Pendidikan Sultan Idris 2021 University