DR. NADRATUN NAFISAH BINTI ABDUL WAHAB

nadratun
@fpe.upsi.edu.my

054507768

RESEARCHER ID

EXPERTISE

Keusahawanan
Kejayaan PKS, Keusahawanan Muslim

Research
(Principal Investigator)

3

RM111,310

Publication

31

Supervision

12

PhD

4

Master

Biography

A lecturer from the Faculty Of Management And Economics , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Kejayaan PKS, Keusahawanan Muslim.











1 Projek Start-Up Fasa Pertama Penawar Kolestrol by Kasihnya Karl

Kasihnya Karl Health & Beauty, Shah Alam Selangor

2020 Leader In Progress
2 Kursus Peningkatan Kemahiran bagi Pensyarah Program Pendidikan Awal Kanak-Kanak Kolej Vokasional

Allinear Success Solutions

2020 Member In Progress
1 The Effect Of Marketing Innovations On Competitive Advantage At The Food Retail Small And Medium Enterprises In Dubai And Cost Effectiveness As Moderator

2025 PhD International Supervisor Completed

2 THE EFFECTS OF ARTIFICIAL INTELLIGENCE AND RESPONSIVE MARKET ORIENTATION ON THE DIGITAL MARKETING PERFORMANCE OF SMES IN THE UAE WITH THE MEDIATING ROLE OF CUSTOMER TRUST

2025 PhD International Supervisor Presentation

3 PENGARUH AGAMA, PEMASARAN DIGITAL DAN ORIENTASI KEUSAHAWANAN TERHADAP PENINGKATAN PRESTASI PERNIAGAAN UNTUK PERUSAHAAN KECIL SEDERHANA DI BUKIT TINGGI SUMATERA BARAT DENGAN PENGURUSAN KELESTARIAN SEBAGAI MODERATOR

2025 PhD International Supervisor Presentation

4 ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ORIENTASI KEUSAHAWANAN SOSIAL PENGURUS KELOMPOK USAHA PERHUTANAN SOSIAL (KUPS) DI SUMATERA BARAT

2025 PhD International Supervisor Presentation

5 FACTORS OF MANAGEMENT INNOVATION AND CORPORATE CULTURE AS MODERATOR OF SMEs IN JIANGSU PROVINCE IN CHINA

2025 PhD International Supervisor Presentation

6 THE IMPACT OF DIGITAL TRANSFORMATION ON FIRM PERFORMANCE WITH THE MEDIATOR ROLES OF PRODUCT INNOVATION CAPABILITY, ORGANIZATIONAL INNOVATION CLIMATE AND DYNAMIC CAPABILITY IN AUTOMOTIVE PARTS MANUFACTURING ENTERPRISES IN SHANDONG PROVINCE

2025 PhD International Supervisor Presentation

7 Business Model Innovation For Sustainable Energy: United Arab Emirates (UAE) Utilities And Renewable Energy

2025 PhD International Supervisor In Progress

8 Research On Enterprise Strategic Adaptation Mechanism In Dynamic Competitive Environment : A Mediation Model Based On Organizational Learning Ability

2025 PhD International Supervisor In Progress

9 The Role Of Creativity In The Entrepreneurial Intentions And Innovation Efforts Of Workers

2025 PhD International Supervisor In Progress

10 THE EFFECT OF THE INTER-PARTNER FIT ON THE SINO-FOREIGN JOINT VENTURE PERFORMANCE OF THE AUTOMOBILE INDUSTRY IN CHINA WITH THE MODERATION OF THE PARTNERSHIP DURATION

2025 PhD International Co-Supervisor Waiting for Viva

11 THE IMPACT OF FIRST-LINE MANAGERS’ROLES ON INNOVATIVE EMPLOYEE BEHAVIOR IN OIL AND GAS COMPANIES IN THE UAE

2025 PhD International Co-Supervisor Presentation

12 THE MEDIATING ROLE OF JOB SATISFACTION BETWEEN TALENT MANAGEMENT AND EMPLOYEE HAPPINESS IN EMIRATES AIRLINES

2025 PhD International Co-Supervisor Presentation

13 Hubungan Antara Sikap, Pengetahuan Dan Minat Pelajar Tingkatan Lima Dengan Pencapaian Akademik Dalam Mata Pelajaran Penggurusan Perniagaan Di Sg Siput, Perak

2025 Master National Supervisor Completed

14 MENEROKA KEBERKESANAN KOPERASI SEKOLAH DALAM MEMBENTUK DAN MENERAPKAN BUDAYA KOPERASI DALAM KALANGAN MURID

2025 Master National Supervisor Presentation

15 FAKTOR-FAKTOR KECENDERUNGAN KEUSAHAWANAN DALAM KALANGAN MURID-MURID SEKOLAH MENENGAH BERASRAMA HARIAN DAERAH KOTA SETAR KEDAH DARUL AMAN

2025 Master National Supervisor Presentation

16 Meneroka Faktor-faktor Yang Menghalang Tekad Keusahawanan Dalam Kalangan "Millenial-Edupreneur" Di Malaysia

2024 Master National Co-Supervisor Completed

1 DINAMIKA MINDA BAHARU KEUSAHAWANAN DAN KEMANUSIAAN

2020 Penerbit Universiti Malaysia Perlis (UniMAP)

1 MERANGKA STRATEGI PELAN TINDAKAN BAGI MENINGKATKAN KUTIPAN ZAKAT

2019 International

2 KESEDIAAN PELAJAR PEREMPUAN SEKOLAH LUAR BANDAR DALAM MENCEBURI PERNIAGAAN DALAM TALIAN SELEPAS TAMAT PERSEKOLAHAN

2022 International

3 “KESEDIAAN PELAJAR PEREMPUAN SEKOLAH LUAR BANDAR DALAM MENCEBURI PERNIAGAAN DALAM TALIAN SELEPAS TAMAT PERSEKOLAHAN

2022 International

4 Network FactorImpactto Muslim SMEsSuccess:Religious Practice as Moderator

2021 International

5 The Impact of Entrepreneurial Orientation Success Factors to Muslim SME Success

2021 International

6 PERANAN AMALAN AGAMA SEBAGAI PENYEDERHANA DALAM KAJIAN KEJAYAAN FIRMA USAHAWAN MUSLIM DI MALAYSIA: SATU TINJAUAN KARYA

2018 International

7 PENDIDIKAN 4.0 SATU KAEDAH INOVASI YANG BERKESAN TERHADAP SISTEM PEMBELAJARAN BAGI KEUSAHAWANAN: SATU TINJAUAN LITERATUR

2021 International

8 The Moderating Effect of Supervisor Support on Flexible Working Arrangement and Work-Family Conflict Relationship: A Conceptual Paper

2020 International

9 Kajian Deskriptif Amalan Agama serta Kerja-kerja Sosial Pelajar di Pusat Islam Lukman Al-Hakim, Politeknik Tuanku Syed Sirajuddin (PTSS)

2020 International

10 EFFECT OF RELIGIOUS OBEDIENCE FACTOR TOWARDS ACCEPTANCE LEVEL OF AR- RAHNU BY MUSLIM SMALL ENTREPRENEURS IN KELANTAN, MALAYSIA

2020 International

11 The Influence of Talent Management on Employee Happiness and Job Satisfaction in Emirates Airlines

2025

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12 The Impact of Marketing Innovation on Competitive Advantage in Dubai’s Food Retail SMEs: The Role of Cost Effectiveness

2024

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13 Enhancing Customer Experience with AI: Insights from Social Media Marketing Strategies for Dubai Millennials

2024

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14 The Relationship Between Talent Management Practices and Employee Well-Being: A Case Study of Emirates Airlines

2025

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1 The Influence of Talent Management on Employee Happiness and Job Satisfaction in Emirates Airlines
Uniglobal Journal of Social Sciences and Humanities

2025Google ScholarCo-AuthorCorrespondence Author
2 The Impact of Marketing Innovation on Competitive Advantage in Dubai’s Food Retail SMEs: The Role of Cost Effectiveness
International Journal of Business and Technology Management

2024Malaysian Citation IndexCo-AuthorCorrespondence Author
3 Enhancing Customer Experience with AI: Insights from Social Media Marketing Strategies for Dubai Millennials
International Journal of Business and Technology Management

2024Malaysian Citation IndexFirst AuthorCorrespondence Author
4 The Effect of Entrepreneur Spirits on the Success of Muslim Millennial SMEs
WSEAS Transactions on Business and Economics

2023SCOPUSFirst Author
5 Motivation and Network towards Success of Muslim Millennial SMEs
WSEAS Transactions on Business and Economics

2023SCOPUSFirst Author
6 MERANGKA STRATEGI PELAN TINDAKAN BAGI MENINGKATKAN KUTIPAN ZAKAT
Journal of Islamic, Social, Economics and Development (JISED)

2019Malaysian Citation IndexCorrespondence Author
7 KESEDIAAN PELAJAR PEREMPUAN SEKOLAH LUAR BANDAR DALAM MENCEBURI PERNIAGAAN DALAM TALIAN SELEPAS TAMAT PERSEKOLAHAN
International Journal of Accounting, Finance and Business

2022Malaysian Citation IndexCorrespondence Author
8 “KESEDIAAN PELAJAR PEREMPUAN SEKOLAH LUAR BANDAR DALAM MENCEBURI PERNIAGAAN DALAM TALIAN SELEPAS TAMAT PERSEKOLAHAN
International Journal of Accounting, Finance and Business

2022Malaysian Citation IndexCorrespondence Author
9 Network FactorImpactto Muslim SMEsSuccess:Religious Practice as Moderator
Turkish Journal of Computer and Mathematics Education (TURCOMAT)

2021Academic JournalFirst Author
10 The Impact of Entrepreneurial Orientation Success Factors to Muslim SME Success
Turkish Journal of Computer and Mathematics Education (TURCOMAT)

2021Academic JournalFirst and Correspondence Author
11 Network Factor Impact to Muslim SMEs Success: Religious Practice as Moderator
Psychology and Education

2020SCOPUSFirst Author
12 PERANAN AMALAN AGAMA SEBAGAI PENYEDERHANA DALAM KAJIAN KEJAYAAN FIRMA USAHAWAN MUSLIM DI MALAYSIA: SATU TINJAUAN KARYA
Journal of Islamic, Social, Economics and Development (JISED)

2018Malaysian Citation IndexFirst Author
13 Developing the Concept of Firm Success among Muslim SMEs in Malaysia: a Study of Islamic Religion Practices as Moderator
International Journal of Engineering and Technology

2018SCOPUSFirst Author
14 The Relationship Between Talent Management Practices and Employee Well-Being: A Case Study of Emirates Airlines
ANP Journal of Social Sciences and Humanities (ANP-JSSH)

2025Google ScholarCo-Author
15 The Effect of Social Media Marketing, Reputation and Brand Trust on Fast Food Purchase Intention among Final Year Teacher Education Students
International Journal of Research and Innovation in Social Science (IJRISS)

2024Excellent Research Australia (ERA)Co-Author
16 Healthy Spending Habits to Achieve Financial Well-Being: Young Teachers Perspectives
WSEAS Transactions on Business and Economics

2024SCOPUSCo-Author
17 The Effect of Financial Well-being on Marital Satisfaction among Young Married Couples in Malaysia
WSEAS Transactions on Business and Economics

2023SCOPUSCo-Author
18 PENDIDIKAN 4.0 SATU KAEDAH INOVASI YANG BERKESAN TERHADAP SISTEM PEMBELAJARAN BAGI KEUSAHAWANAN: SATU TINJAUAN LITERATUR
International Journal of Accounting, Finance and Business

2021Malaysian Citation IndexCo-Author
19 Homestay Business on Island Region: A Preliminary Study of Langkawi Homestay
Psychology and Education

2020SCOPUSCo-Author
20 The Moderating Effect of Supervisor Support on Flexible Working Arrangement and Work-Family Conflict Relationship: A Conceptual Paper
International Business Education Journal

2020Malaysian Citation IndexCo-Author
21 Kajian Deskriptif Amalan Agama serta Kerja-kerja Sosial Pelajar di Pusat Islam Lukman Al-Hakim, Politeknik Tuanku Syed Sirajuddin (PTSS)
Asian Education Action Research Jornal (AEARJ)

2020Non IndexCo-Author
22 EFFECT OF RELIGIOUS OBEDIENCE FACTOR TOWARDS ACCEPTANCE LEVEL OF AR- RAHNU BY MUSLIM SMALL ENTREPRENEURS IN KELANTAN, MALAYSIA
Journal of Education and Social Siences (JESOC)

2020Academic JournalCo-Author
1 INOVASI PEMBELAJARAN SECARA DIGITAL DALAM PENDIDIKAN KEUSAHAWANAN: SATU TINJAUAN LITERATUR

2021 National

2 INOVASI PEMBELAJARAN SECARA DIGITAL DALAM PENDIDIKAN KEUSAHAWANAN: SATU TINJAUAN LITERATUR

2021 National

3 PENGARUH KEMUDAHAN TEKNOLOGI TERHADAP PELAJAR UPSI MENJALAKAN PERNIAGAAN DALAM TALIAN SEMASA PANDEMIK COVID-19: TINJAUAN AWAL KAJIAN

2021 National

4 CABARAN DAN IMPAK PERUSAHAAN KECIL DAN SEDERHANA (PKS) DALAM MENDEPANI PANDEMIK COVID-19

2021 National

5 HUBUNGAN PERSONALITI BIG FIVE KE ATAS NIAT KEUSAHAWANAN DIGITAL DALAM KALANGAN MAHASISWA SARJANA MUDA UPSI

2024

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1 Pertandingan Rekacipta & Inovasi Nasional (PRIN 2021)

2021 Art National

1 Developing E-Millennialpreneur 4.0 Education Model Towards Muslim Youth SME Success

2020 Leader Completed

2 Faktor Kejayaan Kritikal Dalam Melaksanakan Pembelajaran Keusahawanan Berasaskan Permainan Di Malaysia

2025 Leader In Progress

3 Validation Of E-Millennialpreneur 4.0 Education Model In Enhancing Intention Among Muslim Youth.

2020 Leader Universiti Pendidikan Sultan Idris In Progress

4 Kajian Transformasi Pengurusan Zakat Negeri Kedah Di Bawah Naungan KDYMM Al Aminul Karim Sultan Sallehuddin Ibni Al Marhum Sultan Badlishah

2020 Member In Progress

5 Pengaruh Faktor Tarikan Universiti Terhadap Pemilihan Institusi Pengajian Tinggi Dalam Kalangan Pelajar Di Malaysia

2025 Member In Progress

6 Adoption Of Internal Marketing Strategies For Improving Psychological Well-being, Commitment And Performance Of Internal Customers At Higher Education Institutions

2024 Member In Progress

7 Kecenderungan Menyambung Pengajian Dalam Kalangan Golongan Warga Emas

2023 Member In Progress

1 Upsi Team's Sesi Journey

PRIN 2021

2021 National Silver
2 Eksporasi Keusahawanan Sosial Dan Inovasi Sosial

1ST SULAM 2021

2021 National Silver
3 Upsi Team's Sesi Journey

PRIN 2021

2021 National Silver
4 Pemenang Pingat Perak (kategori Pensyarah)

Ministry of Higher Education & Universiti Teknologi Malayisa (UTM)

2021 National

Research
(Principal Investigator)

3

RM111,310

Publication

31

Supervision

12

PhD

4

Master