| 1 |
APPLICATION OF GENERATIVE AI MODELS IN DECONSTRUCTION AND INNOVATIVE DESIGN OF TRADITIONAL PATTERNS FOR SHU EMBROIDERY FANS
International Journal of Innovation and Industrial Revolution
2026Malaysian Citation IndexCo-AuthorCorrespondence Author |
| 2 |
Innovative Design and Educational Practice of Shu Embroidery Fans in Higher Art Education
International Journal of Research and Innovation in Social Science (IJRISS)
2026Excellent Research Australia (ERA)Co-AuthorCorrespondence Author |
| 3 |
The Influence of Global Art Style and Local Culture on Consumer Attitudes in Advertising Hybridity: A Systematic Literature Review
Paper Asia
2026SCOPUSFirst AuthorCorrespondence Author |
| 4 |
The Role of Artificial Intelligence in Creative Design for Advertising and Digital Content in Educational Contexts
Semarak International Journal of Creative Art and Design
2025Malaysian Citation IndexFirst AuthorCorrespondence Author |
| 5 |
Integrating Visual Rhetoric Theory into Digital Media Education: Advancing Students’ Critical Understanding of Persuasive Advertising and Social Media Content
International Journal of Research and Innovation in Social Science (IJRISS)
2026Excellent Research Australia (ERA)First AuthorCorrespondence Author |
| 6 |
Sichuan Shu Embroidery Fan: Artistic Features & Cultural Connotations
Journal of Digital Art & Humanities
2025Academic JournalCo-AuthorCorrespondence Author |
| 7 |
Cultural Identity, Product Attributes & Tourists’ Purchase Intention for Shu Embroidery Fans
Journal of Digital Art & Humanities
2025Academic JournalCo-AuthorCorrespondence Author |
| 8 |
Augmented Reality in Advertising: A Systematic Analysis of Its Impact on Brand Engagement
Paper Asia
2025SCOPUSCo-AuthorCorrespondence Author |
| 9 |
Between Control and Collaboration: Artistic Autonomy in AI-Generated Visual Artworks
Semarak International Journal of Creative Art and Design
2025Malaysian Citation IndexCo-AuthorCorrespondence Author |
| 10 |
Transformation Challenges for China’s Traditional Newspaper Groups in the Context of Media Convergence
KUPAS SENI: Jurnal Seni dan Pendidikan Seni
2025Malaysian Citation IndexCo-AuthorCorrespondence Author |
| 11 |
Opportunities and Challenges in the Transformation and Development of Traditional Newspaper Groups in the Context of Media Convergence: A Systematic Literature Review
Journal of Technology and Humanities
2025Academic JournalCo-AuthorCorrespondence Author |
| 12 |
Multimodal Interaction Design of HMI for Electric Vehicles inChina:A Study to Enhance User Experience
KUPAS SENI: Jurnal Seni dan Pendidikan Seni
2025Malaysian Citation IndexCo-AuthorCorrespondence Author |
| 13 |
Understanding the Impact of Animation Technology in Virtual Reality: A Systematic Literature Review
International Journal Of Advance Research In Computional Thinking and Data Science
2024Google ScholarCo-AuthorCorrespondence Author |
| 14 |
The Use of Malaysian Phonology in Developing a Malaysian Mouth-chart for the Animation Industry
International Journal of Innovation, Creativity and Change
2020SCOPUSFirst and Correspondence Author |
| 15 |
Documentation of Historic Malay
Houses in Kuala Lumpur Using Virtual
Reality Modelling Language (VRML)
International Journal of Innovation, Creativity and Change
2019SCOPUSFirst Author |
| 16 |
Penggunaan Poster Parodi Dalam Pembingkaian Isu Politik Terhadap Reka Bentuk Poster Dalam Pilihan Raya Umum ke-14 di Malaysia
Asian People Journal (APJ)
2025Malaysian Citation IndexCo-Author |
| 17 |
Leveraging Artificial Intelligence in Advertising: A Systematic Literature Review
Paper Asia
2025SCOPUSCo-Author |
| 18 |
A Practical Study on the Creation of Visual Identity Symbols for Zhengzhou based on Traditional Culture in the New Era
International Journal of Education and Humanities (IJEH)
2025Google ScholarCo-Author |
| 19 |
Development Strategies for the Kaifeng Street Culture Brand: A Case Study of the Drum Tower Night Market
ANP Journal of Social Sciences and Humanities (ANP-JSSH)
2025Google ScholarCo-Author |
| 20 |
Practical Study on the Creation of Visual Identity Symbols for Zhengzhou based on Traditional Culture in the New Era
International Journal of Education and Humanities (IJEH)
2025Google ScholarCo-Author |
| 21 |
SIGNIFIER OF BRAND NAME RELATED TO BRAND IMAGE FOR MUSLIM CONSUMER
Online Journal of Islamic Management and Finance (OJIMF)
2025Academic JournalCo-Author |
| 22 |
Poster parodi sebagai pembingkaian isu dalam pilihan raya. Penyelidikan rintis terhadap reprsentasi reka bentuk poster dalam pilihan raya umum ke-14 di Malaysia
Asian People Journal (APJ)
2024Malaysian Citation IndexCo-Author |
| 23 |
Illumination Intelligent Adaptation and Analysis Framework: A comprehensive solution for enhancing nighttime driving fatigue monitoring
PLoS ONE
2024Web of ScienceCo-AuthorCorrespondence Author |
| 24 |
The Contribution and Potential of Digital Transformation on Malaysian Handicraft Products; A Mobile Apps Approach
GSE e-journal of education
2023Academic JournalCo-Author |
| 25 |
Kasut Manik Peranakan Baba dan Nyonya; Satu Koleksi Usaha Pemeliharaan
International Journal of Creative Future and Heritage (TENIAT)
2024Malaysian Citation IndexCo-Author |
| 26 |
Research on the Purchase Intention of Intangible Cultural Heritage Creative Products based on Tourist Perceived Value
Highlights in Art and Design (HIAAD)
2024Google ScholarCo-Author |
| 27 |
Research on the Design of Sanxingdui Cultural and Creative Products Based on Artificial Intelligence Technology
Art and Society
2023Google ScholarCo-Author |
| 28 |
Gaze Matters: A Systematic Review of Eye Tracking Applications in Visual Communication Design
Journal of Advanced Research in Applied Sciences and Engineering Technology
2024SCOPUSCo-Author |
| 29 |
The Role of Youtube in the Intercultural Adaptation Process of Sojourners ‐‐ The example of Chinese Students Studying for a PhD in Malaysia
International Journal of Social Science and Education Research
2022Google ScholarCo-Author |
| 30 |
The Relationship Between DouYin Use Intensity and Parenting Anxiety: The Mediating Role of Online Upward Social Comparison
Canadian Social Science
2022Google ScholarCo-Author |
| 31 |
The Effects of Religiosity in Ads Toward Brand Image
Jurnal Komunikasi: Malaysian Journal of Communication
2023SCOPUSCo-Author |
| 32 |
Semiotic and Cultural Analysis on Local Product Brand Name
International Journal of Academic Research in Business and Social Sciences
2023Excellent Research Australia (ERA)Co-Author |
| 33 |
The Relationship Between DouYin Use Intensity and Parenting Anxiety: The Mediating Role of Online Upward Social Comparison
Canadian Social Science
2022Google ScholarCo-Author |
| 34 |
The Role of Youtube in the Intercultural Adaptation Process of Sojourners: The example of Chinese Students Studying for a PhD in
Malaysia
International Journal of Social Science and Education Research
2022Google ScholarCo-Author |
| 35 |
AR Mobile Application in Learning Hajj for Children in Malaysia
International Journal of Interactive Mobile Technologies
2020SCOPUSCo-Author |
| 36 |
Development of a Visual Rhetorical
Framework Model as Advertising
Guidelines in Malaysia
International Journal of Innovation, Creativity and Change
2019SCOPUSCo-Author |
| 37 |
The use of religious symbols in local brand advertisement as objects of trade
IDEALOGY Journal
2018Non IndexCo-Author |
