DR. NUR SAFINAS BINTI ALBAKRY

Deputy Dean
(Academic And International),
Faculty Of Art, Sustainability And Creative Industry

nursafinas
@fskik.upsi.edu.my

054505512

RESEARCHER ID

EXPERTISE

Seni Lukis dan Seni Reka
Graphic Design and Visual Communication (Advertising)

Research
(Principal Investigator)

3

RM21,260

Publication

31

Supervision

20

PhD

2

Master
Consultation

RM108,702

Biography

A lecturer from the Faculty Of Art, Sustainability And Creative Industry , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Graphic Design and Visual Communication (Advertising).











1 Brand Design Consultant

IX Telekom Sdn. Bhd.

2023 Leader Completed
2 Bengkel Kerjasama bagi Aktiviti Promosi Tayangan Filem VII-XII Antara Osmosis Production Sdn Bhd bersama Jabatan Multimedia Kreatif (UPSI)

Osmosis Production Sdn Bhd

2022 Leader In Progress
3 PERUNDINGAN LEVEL 99 GAME JAM SINGAPORE ITCH.IO.

Project 99 Pte. Ltd.

2023 Member In Progress
4 Festival Filem Pelajar Malaysia (FFPM) 2022

Perbadanan Kemajuan Filem Nasional Malaysia (FINAS)

2022 Member In Progress
1 Tanaga Pengajar

Masjid Al-Takwa, Bandar Bangi

2020 Leader Completed
2 Visual Corporate Consultant

IX TELCO

2020 Leader Completed
3 Panel Akademik

Animosta Studio

2018 Leader Completed
4 Brand Communication Advisor

Corriant Malaysia

2017 Leader Completed
5 Visual Communicator Consultant

IX TELCO SDN BHD

2021 Leader In Progress
6 Brand Communication Advisor

IX Telco

2019 Leader In Progress
1 Framework For Designing Tourism Cultural Creative Products To Increase Purchase Intention In Henan's Young Adults

2024 PhD International Supervisor Waiting for Viva

2 A Study Of The Visual Symbols Of Traditional Culture In Chinese Vr Films Based On Emotional Experience

2024 PhD International Supervisor Presentation

3 To Examine The Development Of Mobile Media Platforms And Traditional Newspaper Group Based On The Background Of Media Integration In China

2024 PhD International Supervisor Presentation

4 Effect Of HMI Design On User Satisfaction In New Energy Vehicles In Shanghai

2024 PhD International Supervisor Presentation

5 Exploring The Impact Of Cross-Cultural Collaboration On Creative Processes In Contemporary Art

2024 PhD International Supervisor In Progress

6 Application Of Artificial Intelligence (AI) In Personalized Art Learning

2024 PhD International Supervisor In Progress

7 Cultural Hybridity In Art: Exploring The Creative Integration Of Diverse Cultural Heritage

2024 PhD International Supervisor In Progress

8 A Study On The Acceptance And Influence Of Online Chinese TV Series Towards Malaysian Teenage Viewers

2022 PhD International Co-Supervisor Completed

9 The Relationship Between Brand Personality And Willingness To Purchase Towards Brand Equity For POPMART Blind Box In China

2024 PhD International Co-Supervisor Waiting for Viva

10 The Impact Of Social Media Use On Cross-Cultural Adaptation From A Perceived Value Perspectiv-Chinese Postgraduate International Students In Malaysia As An Example

2024 PhD International Co-Supervisor Waiting for Viva

11 User- Generated Content In China’s Social Media: A Design Study Exploring Production Consumption, And Impact On Digital Culture And Society

2024 PhD International Co-Supervisor Presentation

12 Exploration Of The Factors Influencing The Effectiveness Of Implantable Online Advertising And Study Of Decision Optimization In China.

2024 PhD International Co-Supervisor Presentation

13 Research On The Design Of Cultural And Creative Products Of "daily Life Of Han Dynasty Stone Portraits"

2024 PhD International Co-Supervisor In Progress

14 Chinese Traditional Old Brand Image Design (LOGO) Innovation Model Research - Take The Brand Image Design Of "Qiaotou Hot Pot" As An Example.

2024 PhD International Co-Supervisor In Progress

15 Research Plan: The Impact Of Art Education On Advertising Creativity—Cultivating Innovative Thinking And Visual Expression

2024 PhD International Co-Supervisor In Progress

16 Research On Analysis Of Connotation And Expansion Of Visual Symbol In Chaoshan Traditional Art

2024 PhD International Co-Supervisor In Progress

17 Exploring Cultural Differences In Processing Visual Communication Design On Islamic Commodification In Advertising

2021 PhD National Supervisor Completed

18 Assessing Credibilty And Self-presentation Of Micro Celebrities For Product Endorsement `Instafamous'

2024 PhD National Supervisor Presentation

19 Pembangunan Aplikasi Mobil Dalam Kaedah Merekabentuk Identiti Motif Kasut Manik Peranakan Baba Dan Nyonya Di Malaysia

2024 PhD National Co-Supervisor Completed

20 Development Of A Competency Assessment Model And Instrument For Future Graphic Design Graduates In Malaysia

2021 PhD National Co-Supervisor Completed

21 User Experience (UX) In Learning Hajj With Augmented Reality (AR) Technology For Early Childhood Education In Malaysia

2024 Master National Supervisor Completed

22 Pembangunan Kerangka Garis Panduan Pengiklanan Produk Makanan Kanak-Kanak Di Media Sosial

2024 Master National Co-Supervisor Waiting for Viva

1 VOVO2022: Moving Forward to New Growth

2022 Jabatan Multimedia Kreatif

1 The Effectiveness of Visual Rhetoric in Public Awareness Print Advertising as a Social Culture Space in Malaysia

2015

2 Visual Rhetoric : Malaysia Communication on Social Culture Design Perspective

2015

3 The Visual Rhetoric in Public Awareness Print Advertising Toward Malaysia Perceptive Social Culture Design

2014

4 Semiotic and Cultural Analysis on Local Product Brand Name

2023

5 The Relationship Between DouYin Use Intensity and Parenting Anxiety: The Mediating Role of Online Upward Social Comparison

2022

6 The Role of Youtube in the Intercultural Adaptation Process of Sojourners: The example of Chinese Students Studying for a PhD in Malaysia

2022

7 The use of religious symbols in local brand advertisement as objects of trade

2018

1 The Use of Malaysian Phonology in Developing a Malaysian Mouth-chart for the Animation Industry
International Journal of Innovation, Creativity and Change

2020SCOPUSFirst and Correspondence Author
2 Documentation of Historic Malay Houses in Kuala Lumpur Using Virtual Reality Modelling Language (VRML)
International Journal of Innovation, Creativity and Change

2019SCOPUSFirst Author
3 Illumination Intelligent Adaptation and Analysis Framework: A comprehensive solution for enhancing nighttime driving fatigue monitoring
PLoS ONE

2024Web of ScienceCo-AuthorCorrespondence Author
4 The Contribution and Potential of Digital Transformation on Malaysian Handicraft Products; A Mobile Apps Approach
GSE e-journal of education

2023Academic JournalCo-Author
5 Kasut Manik Peranakan Baba dan Nyonya; Satu Koleksi Usaha Pemeliharaan
International Journal of Creative Future and Heritage (TENIAT)

2024Malaysian Citation IndexCo-Author
6 Research on the Purchase Intention of Intangible Cultural Heritage Creative Products based on Tourist Perceived Value
Highlights in Art and Design (HIAAD)

2024Google ScholarCo-Author
7 Research on the Design of Sanxingdui Cultural and Creative Products Based on Artificial Intelligence Technology
Art and Society

2023Google ScholarCo-Author
8 Gaze Matters: A Systematic Review of Eye Tracking Applications in Visual Communication Design
Journal of Advanced Research in Applied Sciences and Engineering Technology

2023SCOPUSCo-Author
9 The Role of Youtube in the Intercultural Adaptation Process of Sojourners ‐‐ The example of Chinese Students Studying for a PhD in Malaysia
International Journal of Social Science and Education Research

2022Google ScholarCo-Author
10 The Relationship Between DouYin Use Intensity and Parenting Anxiety: The Mediating Role of Online Upward Social Comparison
Canadian Social Science

2022Google ScholarCo-Author
11 The Effects of Religiosity in Ads Toward Brand Image
Jurnal Komunikasi: Malaysian Journal of Communication

2023SCOPUSCo-Author
12 Semiotic and Cultural Analysis on Local Product Brand Name
International Journal of Academic Research in Business and Social Sciences

2023Excellent Research Australia (ERA)Co-Author
13 The Relationship Between DouYin Use Intensity and Parenting Anxiety: The Mediating Role of Online Upward Social Comparison
Canadian Social Science

2022Google ScholarCo-Author
14 The Role of Youtube in the Intercultural Adaptation Process of Sojourners: The example of Chinese Students Studying for a PhD in Malaysia
International Journal of Social Science and Education Research

2022Google ScholarCo-Author
15 AR Mobile Application in Learning Hajj for Children in Malaysia
International Journal of Interactive Mobile Technologies

2020SCOPUSCo-Author
16 Development of a Visual Rhetorical Framework Model as Advertising Guidelines in Malaysia
International Journal of Innovation, Creativity and Change

2019SCOPUSCo-Author
17 The use of religious symbols in local brand advertisement as objects of trade
IDEALOGY Journal

2018Non IndexCo-Author
1 Visual Rhetoric as Persuasive Response in Public Service Announcement Print Advertising Toward Malaysia SocialCulture

2014 International

2 The Effectiveness of Visual Rhetoric in Public Awareness Print Advertising as a Social Culture Space in Malaysia

2014 International

3 Engage, Educate, Empower: A Systematic Literature Review on the Role of New Media Technologies in Enhancing Student Engagement.

2024 International

1 Smakh Learning Kit

2023 Creative International

2 Rebranding the brand image of Ultrazero

2022 Chapter in Book International

3 Typography Travelog

2017 Chapter in Book International

4 Seni 3 : International Collaboration Art Project Series 54

2017 Art International

5 PEMBANGUNAN DAN REKA BENTUK KIT PEMBELAJARAN PINTAR MAKHRAJ MENERUSI MEDIA BAHARU

2023 Monograf National

6 Buku Panduan Akademik Program Sarjana Muda Sesi 2019/2020 (Pindaan 01)

2020 Modul National

7 Gaya Hidup Lestari Melalui Pemeliharaan Alam Sekitar

2017 Chapter in Book National

8 Gaya Hidup Lestari through Environmental Preservation

2017 Chapter in Book National

9 Chapter 5: Rebranding the Brand Image of Ultraziro

2022 Chapter in Book

1 The Appreciation Of Historical Houses In Malaysia Through The Usability Of Virtual Reality : A Case Study Of Malay Houses In Kampung Baru

2017 Leader Universiti Pendidikan Sultan Idris Completed

2 Enhancing Lifestraw By Vestergaard (Go Series) Through Brand Story Strategy

2023 Leader Universal Fitness & Leisure Sdn Bhd In Progress

3 Development Of "Mouth Chart" For Malaysian Animation Industry

2019 Leader Swasta Tempatan In Progress

4 Gaya Hidup Lestari Melalui Kesedaran Pemeliharaan Alam Sekitar

2016 Member Swasta Tempatan Completed

5 Pembangunan Dan Reka Bentuk Kit Pembelajaran Pintar Makhraj Menerusi Media Baharu (sMakh Learning Kit)

2020 Member Universiti Pendidikan Sultan Idris Completed

6 Brand Differentiation In A Competitive Market : Strategies For Creating A Unique Brand Image

2023 Member Ultranovate Sdn. Bhd In Progress

1 BEST PAPER AWARD (FIRST PLACE) : EXPLORING ISLAMIC COMMODIFICATION AS SYMBOLIC INTERACTIONISM IN ADVERTISING

UiTM

2021 International
2 INOVASI PROGRAM : SARJANA MUDA REKA BENTUK (PENGIKLANAN)

CARNIVAL FOR INNOVATION IN TEACHING AND LEARNING 2019 (CiTeL2019)

2019 University Bronze
3 Anugerah Perkhidmatan Cemerlang

Universiti Pendidikan Sultan Idris

2023 University
4 Anugerah Bitara

UPSI

2022 University

Research
(Principal Investigator)

3

RM21,260

Publication

31

Supervision

20

PhD

2

Master
Consultation

RM108,702