DR. NUR SAFINAS BINTI ALBAKRY

Deputy Dean
(Academic And International),
Faculty Of Art, Sustainability And Creative Industry

nursafinas
@fskik.upsi.edu.my

054505512

RESEARCHER ID

EXPERTISE

Seni Lukis dan Seni Reka
Graphic Design and Visual Communication (Advertising)

Research
(Principal Investigator)

3

RM21,260

Publication

50

Supervision

19

PhD

3

Master
Consultation

RM110,702

Biography

A lecturer from the Faculty Of Art, Sustainability And Creative Industry , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Graphic Design and Visual Communication (Advertising).











1 PERUNDING BAGI PENYELIDIKAN MEREKABENTUK GASING LESTARI BERSAMA LEWRE’ BESPOKE

LEWRE' BESPOKE

2025 Leader Completed
2 Brand Design Consultant

IX Telekom Sdn. Bhd.

2023 Leader Completed
3 Bengkel Kerjasama bagi Aktiviti Promosi Tayangan Filem VII-XII Antara Osmosis Production Sdn Bhd bersama Jabatan Multimedia Kreatif (UPSI)

Osmosis Production Sdn Bhd

2022 Leader In Progress
4 PERUNDINGAN LEVEL 99 GAME JAM SINGAPORE ITCH.IO.

Project 99 Pte. Ltd.

2023 Member In Progress
5 Festival Filem Pelajar Malaysia (FFPM) 2022

Perbadanan Kemajuan Filem Nasional Malaysia (FINAS)

2022 Member In Progress
1 Visual Corporate Consultant

IX TELCO

2020 Leader Completed
2 Tanaga Pengajar

Masjid Al-Takwa, Bandar Bangi

2020 Leader Completed
3 Panel Akademik

Animosta Studio

2018 Leader Completed
4 Brand Communication Advisor

Corriant Malaysia

2017 Leader Completed
5 Visual Communicator Consultant

IX TELCO SDN BHD

2021 Leader In Progress
6 Brand Communication Advisor

IX Telco

2019 Leader In Progress
1 A Framework For Designing Cultural And Creative Tourism Products To Enhance Purchase Intention Among Young Adults In Henan

2025 PhD International Supervisor Completed

2 Media Convergence Impact: A Case Studies Between Mobile Media Platforms And Traditional Newspaper Groups In Henan, China

2026 PhD International Supervisor Waiting for Viva

3 Effect Of Human-Machine Interface Design On User Satisfaction In Electric Vehicles In Shanghai

2026 PhD International Supervisor Waiting for Viva

4 The Influence Of Design Innovation And Aesthetic Elements On Sichuan Province Tourists’ Purchase Intention Shu Embroidered Fans

2026 PhD International Supervisor Presentation

5 Inheritance And Innovation Of Environmental Design In Yunnan Region Under The Culture Of The Tea Horse Road

2026 PhD International Supervisor Presentation

6 Design Semantics Of Nanjing Yunjin Patterns From A Semiotic Perspective

2026 PhD International Supervisor Presentation

7 Development And Validation Of A Framework For Promoting Digital Art Education Through China's E-Commerce Visual Marketing Practices

2026 PhD International Supervisor In Progress

8 User Acceptance Of Artificial Intelligence Advertising Among Huawei Mobile Users In Henan, China Based On The UTAUT Model

2025 PhD International Co-Supervisor Completed

9 A Study On The Acceptance And Influence Of Online Chinese TV Series Towards Malaysian Teenage Viewers

2022 PhD International Co-Supervisor Completed

10 The Relationship Between Brand Personality And Willingness To Purchase Towards Brand Equity For POPMART Blind Box In China

2025 PhD International Co-Supervisor Completed

11 Mechanisms Of Action Between Social Media Characteristics, Perceived Value, And Cross-Cultural Adaptation

2025 PhD International Co-Supervisor Completed

12 User- Generated Content In China’s Social Media: A Design Study Exploring Production Consumption, And Impact On Digital Culture And Society

2026 PhD International Co-Supervisor Presentation

13 Research On The Art Form And Visual Expression Of Chaozhou Qinglong Ancient Temple

2026 PhD International Co-Supervisor Presentation

14 The Influence Of Sustainability Elements In Brand Design On User Experience

2026 PhD International Co-Supervisor Presentation

15 Developing Scales For China Time-Honored Brand Personality For Chinese Cosmetics Context

2026 PhD International Co-Supervisor Presentation

16 Exploring The Representative Of Visual Image Design Innovative Model On The Tradition Chinese Brand Logo

2026 PhD International Co-Supervisor Presentation

17 Exploring Cultural Differences In Processing Visual Communication Design On Islamic Commodification In Advertising

2021 PhD National Supervisor Completed

18 Pembangunan Aplikasi Mobil Dalam Kaedah Merekabentuk Identiti Motif Kasut Manik Peranakan Baba Dan Nyonya Di Malaysia

2024 PhD National Co-Supervisor Completed

19 Development Of A Competency Assessment Model And Instrument For Future Graphic Design Graduates In Malaysia

2021 PhD National Co-Supervisor Completed

20 User Experience (UX) In Learning Hajj With Augmented Reality (AR) Technology For Early Childhood Education In Malaysia

2024 Master National Supervisor Completed

21 Artificial Intelligence (AI) In Graphic Design: A Research Into Its Effects On The Creative Process

2026 Master National Supervisor In Progress

22 Pembangunan Kerangka Garis Panduan Pengiklanan Produk Makanan Kanak-Kanak Melalui Media Sosial

2025 Master National Co-Supervisor Completed

1 VOVO2022: Moving Forward to New Growth

2022 Jabatan Multimedia Kreatif

1 The Effectiveness of Visual Rhetoric in Public Awareness Print Advertising as a Social Culture Space in Malaysia

2015 International

2 Visual Rhetoric : Malaysia Communication on Social Culture Design Perspective

2015 International

3 The Visual Rhetoric in Public Awareness Print Advertising Toward Malaysia Perceptive Social Culture Design

2014 International

4 Semiotic and Cultural Analysis on Local Product Brand Name

2023 International

5 The Relationship Between DouYin Use Intensity and Parenting Anxiety: The Mediating Role of Online Upward Social Comparison

2022 International

6 The Role of Youtube in the Intercultural Adaptation Process of Sojourners: The example of Chinese Students Studying for a PhD in Malaysia

2022 International

7 The use of religious symbols in local brand advertisement as objects of trade

2018 International

8 Between Control and Collaboration: Artistic Autonomy in AI-Generated Visual Artworks

2025

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9 Transformation Challenges for China’s Traditional Newspaper Groups in the Context of Media Convergence

2025

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10 Opportunities and Challenges in the Transformation and Development of Traditional Newspaper Groups in the Context of Media Convergence: A Systematic Literature Review

2025

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11 Multimodal Interaction Design of HMI for Electric Vehicles inChina:A Study to Enhance User Experience

2025

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12 Understanding the Impact of Animation Technology in Virtual Reality: A Systematic Literature Review

2024

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13 Penggunaan Poster Parodi Dalam Pembingkaian Isu Politik Terhadap Reka Bentuk Poster Dalam Pilihan Raya Umum ke-14 di Malaysia

2025

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14 A Practical Study on the Creation of Visual Identity Symbols for Zhengzhou based on Traditional Culture in the New Era

2025

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15 Development Strategies for the Kaifeng Street Culture Brand: A Case Study of the Drum Tower Night Market

2025

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16 Practical Study on the Creation of Visual Identity Symbols for Zhengzhou based on Traditional Culture in the New Era

2025

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17 SIGNIFIER OF BRAND NAME RELATED TO BRAND IMAGE FOR MUSLIM CONSUMER

2025

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18 Poster parodi sebagai pembingkaian isu dalam pilihan raya. Penyelidikan rintis terhadap reprsentasi reka bentuk poster dalam pilihan raya umum ke-14 di Malaysia

2024

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1 Between Control and Collaboration: Artistic Autonomy in AI-Generated Visual Artworks
Semarak International Journal of Creative Art and Design

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
2 Transformation Challenges for China’s Traditional Newspaper Groups in the Context of Media Convergence
KUPAS SENI: Jurnal Seni dan Pendidikan Seni

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
3 Opportunities and Challenges in the Transformation and Development of Traditional Newspaper Groups in the Context of Media Convergence: A Systematic Literature Review
Journal of Technology and Humanities

2025Academic JournalCo-AuthorCorrespondence Author
4 Multimodal Interaction Design of HMI for Electric Vehicles inChina:A Study to Enhance User Experience
KUPAS SENI: Jurnal Seni dan Pendidikan Seni

2025Malaysian Citation IndexCo-AuthorCorrespondence Author
5 Understanding the Impact of Animation Technology in Virtual Reality: A Systematic Literature Review
International Journal Of Advance Research In Computional Thinking and Data Science

2024Google ScholarCo-AuthorCorrespondence Author
6 The Use of Malaysian Phonology in Developing a Malaysian Mouth-chart for the Animation Industry
International Journal of Innovation, Creativity and Change

2020SCOPUSFirst and Correspondence Author
7 Documentation of Historic Malay Houses in Kuala Lumpur Using Virtual Reality Modelling Language (VRML)
International Journal of Innovation, Creativity and Change

2019SCOPUSFirst Author
8 Penggunaan Poster Parodi Dalam Pembingkaian Isu Politik Terhadap Reka Bentuk Poster Dalam Pilihan Raya Umum ke-14 di Malaysia
Asian People Journal (APJ)

2025Malaysian Citation IndexCo-Author
9 Leveraging Artificial Intelligence in Advertising: A Systematic Literature Review
Paper Asia

2025SCOPUSCo-Author
10 A Practical Study on the Creation of Visual Identity Symbols for Zhengzhou based on Traditional Culture in the New Era
International Journal of Education and Humanities (IJEH)

2025Google ScholarCo-Author
11 Development Strategies for the Kaifeng Street Culture Brand: A Case Study of the Drum Tower Night Market
ANP Journal of Social Sciences and Humanities (ANP-JSSH)

2025Google ScholarCo-Author
12 Practical Study on the Creation of Visual Identity Symbols for Zhengzhou based on Traditional Culture in the New Era
International Journal of Education and Humanities (IJEH)

2025Google ScholarCo-Author
13 SIGNIFIER OF BRAND NAME RELATED TO BRAND IMAGE FOR MUSLIM CONSUMER
Online Journal of Islamic Management and Finance (OJIMF)

2025Academic JournalCo-Author
14 Poster parodi sebagai pembingkaian isu dalam pilihan raya. Penyelidikan rintis terhadap reprsentasi reka bentuk poster dalam pilihan raya umum ke-14 di Malaysia
Asian People Journal (APJ)

2024Malaysian Citation IndexCo-Author
15 Illumination Intelligent Adaptation and Analysis Framework: A comprehensive solution for enhancing nighttime driving fatigue monitoring
PLoS ONE

2024Web of ScienceCo-AuthorCorrespondence Author
16 The Contribution and Potential of Digital Transformation on Malaysian Handicraft Products; A Mobile Apps Approach
GSE e-journal of education

2023Academic JournalCo-Author
17 Kasut Manik Peranakan Baba dan Nyonya; Satu Koleksi Usaha Pemeliharaan
International Journal of Creative Future and Heritage (TENIAT)

2024Malaysian Citation IndexCo-Author
18 Research on the Purchase Intention of Intangible Cultural Heritage Creative Products based on Tourist Perceived Value
Highlights in Art and Design (HIAAD)

2024Google ScholarCo-Author
19 Research on the Design of Sanxingdui Cultural and Creative Products Based on Artificial Intelligence Technology
Art and Society

2023Google ScholarCo-Author
20 Gaze Matters: A Systematic Review of Eye Tracking Applications in Visual Communication Design
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
21 The Role of Youtube in the Intercultural Adaptation Process of Sojourners ‐‐ The example of Chinese Students Studying for a PhD in Malaysia
International Journal of Social Science and Education Research

2022Google ScholarCo-Author
22 The Relationship Between DouYin Use Intensity and Parenting Anxiety: The Mediating Role of Online Upward Social Comparison
Canadian Social Science

2022Google ScholarCo-Author
23 The Effects of Religiosity in Ads Toward Brand Image
Jurnal Komunikasi: Malaysian Journal of Communication

2023SCOPUSCo-Author
24 Semiotic and Cultural Analysis on Local Product Brand Name
International Journal of Academic Research in Business and Social Sciences

2023Excellent Research Australia (ERA)Co-Author
25 The Relationship Between DouYin Use Intensity and Parenting Anxiety: The Mediating Role of Online Upward Social Comparison
Canadian Social Science

2022Google ScholarCo-Author
26 The Role of Youtube in the Intercultural Adaptation Process of Sojourners: The example of Chinese Students Studying for a PhD in Malaysia
International Journal of Social Science and Education Research

2022Google ScholarCo-Author
27 AR Mobile Application in Learning Hajj for Children in Malaysia
International Journal of Interactive Mobile Technologies

2020SCOPUSCo-Author
28 Development of a Visual Rhetorical Framework Model as Advertising Guidelines in Malaysia
International Journal of Innovation, Creativity and Change

2019SCOPUSCo-Author
29 The use of religious symbols in local brand advertisement as objects of trade
IDEALOGY Journal

2018Non IndexCo-Author
1 Visual Rhetoric as Persuasive Response in Public Service Announcement Print Advertising Toward Malaysia SocialCulture

2014 International

2 The Effectiveness of Visual Rhetoric in Public Awareness Print Advertising as a Social Culture Space in Malaysia

2014 International

3 Exploring the Integration of Artificial Intelligence in Co-Design Framework for Designer

2024 International

4 Engage, Educate, Empower: A Systematic Literature Review on the Role of New Media Technologies in Enhancing Student Engagement.

2024 International

1 Smakh Learning Kit

2023 Creative International

2 Rebranding the brand image of Ultrazero

2022 Chapter in Book International

3 Typography Travelog

2017 Chapter in Book International

4 Seni 3 : International Collaboration Art Project Series 54

2017 Art International

5 NOSTALGIA

2026 Art National

6 SustainARTibility

2024 Art National

7 PURBAWARA: SUnstainable Saga

2024 Art National

8 Tanpa Tajuk

2024 Manuskrip National

9 Untitled

2024 Creative National

10 PEMBANGUNAN DAN REKA BENTUK KIT PEMBELAJARAN PINTAR MAKHRAJ MENERUSI MEDIA BAHARU

2023 Monograf National

11 Buku Panduan Akademik Program Sarjana Muda Sesi 2019/2020 (Pindaan 01)

2020 Modul National

12 Gaya Hidup Lestari Melalui Pemeliharaan Alam Sekitar

2017 Chapter in Book National

13 Gaya Hidup Lestari through Environmental Preservation

2017 Chapter in Book National

14 Chapter 5: Rebranding the Brand Image of Ultraziro

2022 Chapter in Book

1 The Appreciation Of Historical Houses In Malaysia Through The Usability Of Virtual Reality : A Case Study Of Malay Houses In Kampung Baru

2017 Leader Universiti Pendidikan Sultan Idris Completed

2 Enhancing Lifestraw By Vestergaard (Go Series) Through Brand Story Strategy

2023 Leader Universal Fitness & Leisure Sdn Bhd In Progress

3 Development Of "Mouth Chart" For Malaysian Animation Industry

2019 Leader Swasta Tempatan In Progress

4 Brand Differentiation In A Competitive Market : Strategies For Creating A Unique Brand Image

2023 Member Ultranovate Sdn. Bhd Completed

5 Gaya Hidup Lestari Melalui Kesedaran Pemeliharaan Alam Sekitar

2016 Member Swasta Tempatan Completed

6 Pembangunan Dan Reka Bentuk Kit Pembelajaran Pintar Makhraj Menerusi Media Baharu (sMakh Learning Kit)

2020 Member Universiti Pendidikan Sultan Idris Completed

7 Augmented Reality (AR) And Educational Kits: A Farmework Of Comprehensive Sex Education Through Interactive Learning Tools”

2025 Member Observers Tech Sdn Bhd In Progress

8 Accelerating 3D Character Modelling In Game Development Using AI-Driven Generative Technology

2025 Member In Progress

1 Mad Fun Learning

INTERNATIONAL INNOVATION ARSVOT MALAYSIA (IAM2025)

2025 International Silver
2 Best Paper Award (first Place) : Exploring Islamic Commodification As Symbolic Interactionism In Advertising

UiTM

2021 International
3 Inovasi Program : Sarjana Muda Reka Bentuk (pengiklanan)

CARNIVAL FOR INNOVATION IN TEACHING AND LEARNING 2019 (CiTeL2019)

2019 University Bronze
4 Anugerah Perkhidmatan Cemerlang

Universiti Pendidikan Sultan Idris

2023 University
5 Anugerah Bitara

UPSI

2022 University

Research
(Principal Investigator)

3

RM21,260

Publication

50

Supervision

19

PhD

3

Master
Consultation

RM110,702