DR. MUHAMMAD ABDUL MALIK BIN SAEDON

abdulmalik
@fskik.upsi.edu.my

054506000

RESEARCHER ID

EXPERTISE

Teknologi Maklumat
Persuasive advertising, Digital games, Multimedia design

Research
(Principal Investigator)

1

RM7,540

Publication

12

Supervision

7

PhD

0

Master
Consultation

RM93,702

Biography

A lecturer from the Faculty Of Art, Sustainability And Creative Industry , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in Persuasive advertising, Digital games, Multimedia design.











1 PERUNDINGAN LEVEL 99 GAME JAM SINGAPORE ITCH.IO.

Project 99 Pte. Ltd.

2023 Member In Progress
2 Festival Filem Pelajar Malaysia (FFPM) 2022

Perbadanan Kemajuan Filem Nasional Malaysia (FINAS)

2022 Member In Progress
1 Social Media Marketing Strategies For Brand Outcomes : The Role Of Consumer Engagement Among Honqi Owners In Changchun

2026 PhD International Supervisor Presentation

2 The Service Touchpoint Optimization Model For The Cultural And Creative Products Of The Palace Museum Using The Service Design For Generation Z

2026 PhD International Supervisor Presentation

3 A Study On The Tactile Expression Mechanism Of Cultural Memory: Constructing A Creative Product Design Method Based On Interactive Experience

2026 PhD International Supervisor In Progress

4 The Video Content Strategy For Chinese Local Government Social Media

2025 PhD International Co-Supervisor Completed

5 Development Of A Competence-Oriented Teaching Model Integrating Sustainability, Systems Thinking And Creativity For Undergraduate Fashion Design Education In Chengdu

2026 PhD International Co-Supervisor Waiting for Viva

6 Exploration Of The Interface And Interaction Design Framework For A Tai-Chi Somato Sensory Game.o

2026 PhD International Co-Supervisor Presentation

7 Research On The Application Of Virtual Digital Humans In The Inheritance Of Intangible Cultural Heritage

2026 PhD International Co-Supervisor In Progress

1 VOVO2022: Moving Forward to New Growth

2022 Jabatan Multimedia Kreatif

1 Tourists' Perception on Virtual Reality Application of Traditional Malay House

2022 International

2 The Impact of Entrepreneurial Orientation Success Factors to Muslim SME Success

2021 International

3 Graphic Design and Education: A Systematic Review on The Evolution, Diverse Aspects, Innovations in Teaching Methods, and Interconnected Changes in Design

2024

1 Tourists' Perception on Virtual Reality Application of Traditional Malay House
International Journal of Creative Multimedia

2022Academic JournalFirst and Correspondence Author
2 Homestay Business on Island Region: A Preliminary Study of Langkawi Homestay
Psychology and Education

2020SCOPUSFirst and Correspondence Author
3 Graphic Design and Education: A Systematic Review on The Evolution, Diverse Aspects, Innovations in Teaching Methods, and Interconnected Changes in Design
Journal of ICT in Education

2024Malaysian Citation IndexCo-Author
4 Pola Penggunaan Facebook dalam Kalangan Penggiat Industri Filem dan Televisyen Melayu Sepanjang Perintah Kawalan Pergerakan (PKP) di Musim Wabak COVID-19
JURNAL TEKNIKAL DAN SAINS SOSIAL

2023Academic JournalCo-Author
5 The Impact of Entrepreneurial Orientation Success Factors to Muslim SME Success
Turkish Journal of Computer and Mathematics Education (TURCOMAT)

2021Academic JournalCo-Author
1 Homestay Business on Island Region: A Preliminary Study of Langkawi Homestay

2020 Manuskrip International

2 MALAYSIANA

2025 Art National

3 SustainARTibility

2024 Art National

4 PURBAWARA: SUnstainable Saga

2024 Art National

5 VIVO2022: Moving Forward to New Growth Chapter 13: The Design of Hey Girls! Let’s Drive Digital Game

2022 Art National

6 Chapter 13: The Design of Hey Girls! Let’s Drive Digital Game

2022 Chapter in Book

1 Effective Online Teaching Content For Digital Games Undergraduate Students: Applying The Existing Conceptual Model Of Persuasive Multimedia Content (PMC)

2021 Leader Universiti Pendidikan Sultan Idris In Progress

2 Kajian Pola Penggunaan Media Sosial (facebook) Dikalangan Penggiat Industri Filem Dan Television Melayu Di Malaysia Sepanjang Perintah Kawalan Pergerakan (PKP) Dimusim Wabak Covid 19.

2021 Member Universiti Pendidikan Sultan Idris In Progress

Research
(Principal Investigator)

1

RM7,540

Publication

12

Supervision

7

PhD

0

Master
Consultation

RM93,702