DR. SARINA BINTI YUSUP

Head Of Department,
Jabatan Komunikasi Dan Media

sarinayusuf
@fbk.upsi.edu.my

054481407

RESEARCHER ID

EXPERTISE

Komunikasi
New Media and Youth Studies

Research
(Principal Investigator)

3


RM229,487

Publication

55

Supervision

2

PhD

4

Master

Consultation

RM29,800

Biography

Sarina Yusup specializes in communication, new media, cyber aggression, and youth studies. Her research focuses on cyber risks, mental health, and digital behaviors, with notable works on Facebook usage, parental attachment, and mobile technology in agriculture. Published widely, her studies have garnered over 295 citations, reflecting her impact on media literacy, audience behavior, and the societal effects of digital engagement.











1 Perundingan bagi Pembangunan Indeks Gaya Hidup Sihat Malaysia 2021-2022 bagi Institut Penyelidikan Tingkahlaku Kesihatan, Kementerian Kesihatan Malaysia

Institut Penyelidikan Tingkahlaku Kesihatan, Kementerian Kesihatan Malaysia (melalui UHSB)

2021 Leader Completed
2 Kesedaran Terhadap Literasi Kesihatan di Kalangan Komuniti B40 di PPR Kerinchi Kuala Lumpur. (KTP UPSI 2022)

PPR Kerinchi Kuala Lumpur

2022 Member Completed
3 Program Pemindahan ilmu Kreatif Digital Media Pelajar Tingkatan 5 & 6 Daerah Mualim, Perak (KTP UPSI 2022)

Creative Skill Solution Sdn Bhd

2022 Member Completed
4 Pembangunan Modul Intervensi Tingkahlaku Kesihatan

Kementerian Kesihatan Malaysia (KKM)

2022 Member In Progress


1 Navigating Chinese And Western Cross-Cultural Conflicts: An In-Depth Analysis Of Cross-Cultural Communication Strategies And Implications

2024 PhD International Supervisor In Progress

2 The Influence Of Malaysia Politics Portrayal In Media On Malaysian Youth

2024 PhD National Supervisor In Progress

3 Pengaruh Pendedahan Media Dan Identifikasi Calon Terhadap Tingkah Laku Pengundi Pada Pilihan Raya Pemimpin Daerah (PILKADA) Sumbawa 2020

2023 Master International Supervisor Completed

4 The Mediating Effect Of FOMO Between Social Media Addiction, Parental Support And Social Media Burnout Among Youths

2023 Master National Supervisor Completed

5 Perkaitan Antara Faktor-Faktor Peramal Dan Kesejahteraan Psikologi Belia Di Lembah Klang

2024 Master National Supervisor Waiting for Viva

6 The Impact Of Dating Apps Engagement On Self-perception And Mental Health Outcomes Among Adults In Malaysia

2024 Master National Supervisor In Progress


1 INTERNATIONAL CONFERENCE ON CROSS-DISCIPLINARY ACADEMIC RESEARCH 2021 (ICAR 2021)

2021 KUPTM

2 Driving Agribusiness With Technology Innovations

2017 IGI Global



1 INSTRUMENT VALIDATION OF WEBSITE QUALITY TO ATTRACT DONATION

2023

2 THE RELATIONSHIP BETWEEN LEVEL OF SOCIAL MEDIA USAGE AND LEVEL OF SEXUAL HARASSMENT AMONG STUDENT IN SMK CONVENT, SETIAWAN, PERAK.

2020

3 ONLINE LEARNING CONDITIONS AND PSYCHOLOGICAL DISTRESS AMONG THE UNIVERSITY STUDENTS DURING THE MOVEMENT CONTROL ORDER

2021

4 GENDER DIFFERENCES AND PREVALENCE OF SLEEPING DISORDER AMONG ARTS STUDENTS IN HIGHER LEARNING INSTITUTIONS

2021

5 Photography Documentary on Social Issues Orang Seletar Malaysia

2022

6 Women and Hijab in the Arms of Media, Popular Culture, and Globalization

2022

7 COVID 19 and The Impact of Online Learning on the Higher Institution Students’ Health

2022

8 Understanding the Voters Behavior as an Effort to Increase Publics Political Participation in Indonesia

2021

9 ANALISIS RESEPTION PENGUNDI PEMULA TERHADAP MEDIA POLITICAL MARKETING DR. ZULKIEFLIMANSYAH PADA PILIHAN RAYA GUBERNUR NUSA TENGGARA BARAT 2018

2020

10 THE FINANCIAL PROBLEMS AND ACADEMIC PERFORMANCE AMONG STUDENTS IN THE INSTITUTION OF HIGHER EDUCATION

2020

11 PENGGUNAAN MEDIA SOSIAL DAN KEMURUNGAN DALAM KALANGAN PELAJAR IPT DI MALAYSIA

2020

12 A COMPARATIVE CONTENT ANALYSIS OF ONLINE COVERAGE OF BBC AND ALJAZEERA ON MUSLIM REFUGEES

2020

13 ANALISIS RESEPTION PENGUNDI PEMULA TERHADAP MEDIA POLITICAL MARKETING DR. ZULKIEFLIMANSYAH PADA PILIHAN RAYA GUBERNUR NUSA TENGGARA BARAT 2018

2020

14 THE RELATIONSHIP BETWEEN ATTENTION SEEKING BEHAVIOUR AND SOCIAL MEDIA ADDICTION AMONG STUDENT SOCIETIES OF UPSI

2020

15 THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AND SEXUAL HARASSMENT AMONG STUDENT IN SMK CONVENT, SETIAWAN, PERAK

2020

16 THE RELATIONSHIP BETWEEN ANXIETY AND SLEEPING DISORDER AMONG STAFFS IN A SELECTED PUBLIC UNIVERSITY

2020

17 Instrument Development To Measure The Non-Profit Organisation Website User Satisfaction And User Willingness To Donate

2018

18 Tinjauan Teoritik tentang Ikon (Analisis Semiotika terhadap Peranan Bunda Iffet sebagai Representasi Slank dan Slanker di Indonesia)

2021

19 ANALISIS SEMIOTIKA TERHADAP PERANAN BUNDA IFFET SEBAGAI REPRESENTASI SLANK DAN SLANKER DI INDONESIA

2021

20 Online learning condition during covid-19 pandemic among public university students

2021

21 INVESTIGATING GENDER DIFFERENCES IN SOCIAL ANXIETY DISORDER AMONG UNIVERSITY STUDENTS

2021

22 SMARTPHONE ADDICTION AND SOCIAL ANXIETY AMONG UNIVERSITY STUDENTS: A CROSS-SECTIONAL STUDY

2021

23 THE LINK BETWEEN INTERNET ADDICTION AND ONLINE PORNOGRAPHY AMONG UNIVERSITY STUDENTS IN MALAYSIA

2024

24 Loneliness in the Digital Age: Unveiling the Facebook Usage and Parental Attachment on University Students

2023

25 Malaysian Youth Opinion of Non-Custodial Sentences Practice. What They Say?

2024

26 PARENTAL ATTACHMENT AND CYBERBULLYING EXPERIENCES AMONG MALAYSIAN CHILDREN 4(1): 67-80

2018

27 The preliminary study: Factors of internet addiction and academic performance

2021

28 The preliminary study: online tools for e-learning and student satisfaction

2022

29 The Construction Process of Meme Meaning among Islamic Youth in Malaysia

2023

30 Social Media Addiction and Communication Ethics Among Students in Higher Educational Institutions

2024

31 INFLUENCE OF ICT ADOPTION ON AGRO-ENTERPRISES: CONCEPTUAL FRAMEWORK AND STRUCTURAL MODEL

2016

32 THEORETICAL ANALYSIS OF SOCIAL MEDIA RESEARCH IN MALAYSIAN JOURNALS AND DOCTORAL DISSERTATIONS FROM 2004-2015

2018

33 FACTORS INFLUENCING ICT USAGE AMONG MALAYSIAN SMALL AND MEDIUM AGRIBUSINESSES: CONCEPTUAL FRAMEWORK AND STRUCTURAL MODEL

2018

34 CRITICAL FACTORS AFFECTING ICT ADOPTION FOR ENTREPRENEURIAL DEVELOPMENT: INVESTIGATING MALAYSIAN AGRO-BASED SMES Vol 6, No.15, 2016

2016

35 Instrument Development To Measure The Non-profit Organisation Website User Satisfaction And User Willingness To Donate

2018



1 Online learning condition during covid-19 pandemic among public university students
The Asian Journal of Professional and Business Studies

2021Academic JournalCo-AuthorCorrespondence Author
2 INVESTIGATING GENDER DIFFERENCES IN SOCIAL ANXIETY DISORDER AMONG UNIVERSITY STUDENTS
The Asian Journal of Professional and Business Studies

2021Academic JournalCo-AuthorCorrespondence Author
3 SMARTPHONE ADDICTION AND SOCIAL ANXIETY AMONG UNIVERSITY STUDENTS: A CROSS-SECTIONAL STUDY
The Asian Journal of Professional and Business Studies

2021Academic JournalCo-AuthorCorrespondence Author
4 THE LINK BETWEEN INTERNET ADDICTION AND ONLINE PORNOGRAPHY AMONG UNIVERSITY STUDENTS IN MALAYSIA
e-Jurnal IPPTAR

2024Academic JournalCo-AuthorCorrespondence Author
5 Loneliness in the Digital Age: Unveiling the Facebook Usage and Parental Attachment on University Students
e-Jurnal IPPTAR

2023Academic JournalCo-AuthorCorrespondence Author
6 Malaysian Youth Opinion of Non-Custodial Sentences Practice. What They Say?
International Journal of Religion

2024Google ScholarFirst Author
7 Towards Understanding the Personal and Situational Factors of Cyber Aggression: A Theoretical Review
Jurnal Pengajian Media Malaysia

2024Malaysian Citation IndexFirst Author
8 Influence of Social Media Addiction on Adolescents' Depression in Two Malaysian States
International Journal of Adolescence and Youth

2023SCOPUSCorrespondence Author
9 Let’s Think They Are Safe Online! A Malaysian Perspective on The Classification of Children’s Cyber Risks
Intellectual Discourse

2023SCOPUSFirst and Correspondence Author
10 The Influence of Media Exposure on Voters’ Behavior During The Sumbawa 2020 Local Election (PILKADA)
Jurnal Komunikasi: Malaysian Journal of Communication

2023SCOPUSCorrespondence Author
11 INSTRUMENT VALIDATION OF WEBSITE QUALITY TO ATTRACT DONATION
Journal of Nusantara Studies

2023Academic JournalFirst Author
12 THE RELATIONSHIP BETWEEN LEVEL OF SOCIAL MEDIA USAGE AND LEVEL OF SEXUAL HARASSMENT AMONG STUDENT IN SMK CONVENT, SETIAWAN, PERAK.
The Asian Journal of Professional and Business Studies

2020Non IndexCorrespondence Author
13 CYBER AGGRESSION-VICTIMIZATION AMONG MALAYSIANS YOUTH
Asian Journal of University Education

2021SCOPUSFirst and Correspondence Author
14 Towards Understanding the Personal and Situational Factors of Cyber Aggression Victimization: A Theoretical Review
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)First and Correspondence Author
15 PARENTAL ATTACHMENT AND CYBERBULLYING EXPERIENCES AMONG MALAYSIAN CHILDREN 4(1): 67-80
The Pertanika Journal of Scholarly Research Reviews

2018Google ScholarFirst and Correspondence Author
16 Keyboard Warrior, Online Predator or Cyber Bully? The Growing Menace of Child Exposure to Internet Harm based on Research Evidence
Pertanika Journal of Social Science and Humanities

2020SCOPUSFirst Author
17 The preliminary study: Factors of internet addiction and academic performance
JURNAL EVOLUSI

2021Non Index/Other IndexCo-Author
18 The preliminary study: online tools for e-learning and student satisfaction
JURNAL EVOLUSI

2022Non Index/Other IndexCo-Author
19 The Construction Process of Meme Meaning among Islamic Youth in Malaysia
International Journal of Academic Research in Business and Social Sciences

2023Excellent Research Australia (ERA)Co-Author
20 Social Media Addiction and Communication Ethics Among Students in Higher Educational Institutions
e-Jurnal IPPTAR

2024Academic JournalCo-Author
21 Networking Your Way into Mental Illness: SLR of Social Media Usage Among Malaysian Youth
Jurnal Komunikasi: Malaysian Journal of Communication

2024SCOPUSCo-AuthorCorrespondence Author
22 The Influence of Media Exposure on Voters' Behavior During The Sumbawa 2020 Local Election (PILKADA)
Jurnal Komunikasi: Malaysian Journal of Communication

2023SCOPUSCo-Author
23 Photography Documentary on Social Issues Orang Seletar Malaysia
Visual Ethnography

2022Google ScholarCo-Author
24 Constructed Meaning: Memes on Social Media Among Muslim Youth in Malaysia
Research Journal of Chemistry and Environment

2022SCOPUSCo-Author
25 Women and Hijab in the Arms of Media, Popular Culture, and Globalization
International Journal of Indonesian Popular Culture and Communication

2022Google ScholarCo-Author
26 COVID 19 and The Impact of Online Learning on the Higher Institution Students’ Health
Malaysian Journal of Social Sciences and Humanities

2022Malaysian Citation IndexCo-Author
27 Constructed Meaning: Memes on Social Media Among Muslim Youth in Malaysia
Research Journal of Chemistry and Environment

2022SCOPUSCo-Author
28 Tinjauan Teoritik tentang Ikon (Analisis Semiotika terhadap Peranan Bunda Iffet sebagai Representasi Slank dan Slanker di Indonesia)
Malaysian Journal of Social Science

2021Google ScholarCo-Author
29 ANALISIS SEMIOTIKA TERHADAP PERANAN BUNDA IFFET SEBAGAI REPRESENTASI SLANK DAN SLANKER DI INDONESIA
Malaysian Journal of Social Science

2021Google ScholarCo-Author
30 Understanding the Voters Behavior as an Effort to Increase Publics Political Participation in Indonesia
International Journal of Academic Research in Business and Social Sciences

2021Excellent Research Australia (ERA)Co-Author
31 ANALISIS RESEPTION PENGUNDI PEMULA TERHADAP MEDIA POLITICAL MARKETING DR. ZULKIEFLIMANSYAH PADA PILIHAN RAYA GUBERNUR NUSA TENGGARA BARAT 2018
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
32 THE FINANCIAL PROBLEMS AND ACADEMIC PERFORMANCE AMONG STUDENTS IN THE INSTITUTION OF HIGHER EDUCATION
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
33 PENGGUNAAN MEDIA SOSIAL DAN KEMURUNGAN DALAM KALANGAN PELAJAR IPT DI MALAYSIA
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
34 Understanding the Voters Behavior as an Effort to Increase Publics Political Participation in Indonesia
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)Co-Author
35 The Relationship of Risk Factors With Suicidal Ideation
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)Co-Author
36 INFLUENCE OF ICT ADOPTION ON AGRO-ENTERPRISES: CONCEPTUAL FRAMEWORK AND STRUCTURAL MODEL
Jurnal Pengajian Media Malaysia

2016Malaysian Citation IndexCo-Author
37 ANALISIS RESEPTION PENGUNDI PEMULA TERHADAP MEDIA POLITICAL MARKETING DR. ZULKIEFLIMANSYAH PADA PILIHAN RAYA GUBERNUR NUSA TENGGARA BARAT 2018
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
38 THE RELATIONSHIP BETWEEN ATTENTION SEEKING BEHAVIOUR AND SOCIAL MEDIA ADDICTION AMONG STUDENT SOCIETIES OF UPSI
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
39 THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AND SEXUAL HARASSMENT AMONG STUDENT IN SMK CONVENT, SETIAWAN, PERAK
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
40 THEORETICAL ANALYSIS OF SOCIAL MEDIA RESEARCH IN MALAYSIAN JOURNALS AND DOCTORAL DISSERTATIONS FROM 2004-2015
Human Communication Journal

2018Non IndexCo-Author
41 FACTORS INFLUENCING ICT USAGE AMONG MALAYSIAN SMALL AND MEDIUM AGRIBUSINESSES: CONCEPTUAL FRAMEWORK AND STRUCTURAL MODEL
Research on Humanities and Social Sciences

2018Google ScholarCo-Author
42 DETERMINANTS OF INFORMATION TECHNOLOGY ADOPTION AMONG MALAYSIAN FARM-BASED ENTERPRISES 24 (4): 1753 - 1765
Pertanika Journal of Social Science and Humanities

2016SCOPUSCo-Author
43 CRITICAL FACTORS AFFECTING ICT ADOPTION FOR ENTREPRENEURIAL DEVELOPMENT: INVESTIGATING MALAYSIAN AGRO-BASED SMES Vol 6, No.15, 2016
Journal of Information Engineering and Applications

2016Google ScholarCo-Author
44 THE RELATIONSHIP BETWEEN ANXIETY AND SLEEPING DISORDER AMONG STAFFS IN A SELECTED PUBLIC UNIVERSITY
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
45 Instrument Development To Measure The Non-Profit Organisation Website User Satisfaction And User Willingness To Donate
Asian Journal of Social Science Research

2018Non IndexCo-Author
46 Seeking of Agriculture Information through Mobile Phone among Paddy Farmers in Selangor
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author
47 Determinants of Information Technology Adoption among Malaysian Farm-based Enterprises
Pertanika Journal of Social Science and Humanities

2016SCOPUSCo-Author
48 Pattern Of Mobile Phone Usage Among Paddy Farmers
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author


1 E-Proceeding Capstone International Colloquium (CIRCO 2.0)

2021 International

2 EMBRACING NEW NORMS: THE CONTRIBUTIVE FACTORS TO STUDENT ONLINE LEARNING READINESS

2021 International

3 Capstone International Colloquium (CIRCO 2.0)

2021 National



1 Cyberbullying among Malaysian Children based on Research Evidence

2018 Chapter in Book International

2 Gamifikasi Dalam Pendidikan Bahasa Melayu

2019 Modul National


1 Formulating A Holistic Mental Health Wellbeing Framework For Developing Effective Communication Strategies And Guidelines Among Emerging Adults

2024 Leader In Progress

2 DEVELOPMENT OF MENTAL HEALTH INDEX IN IDENTIFYING THE IMPACTS OF COMPUTER-MEDIATED COMMUNICATION (CMC) USE BEHAVIOR AMONG MALAYSIAN YOUTH

2021 Leader Kementerian Pengajian Tinggi In Progress

3 DEVELOPING AN INSTRUMENT TO ELUCIDATE THE EXCESSIVE INTERNET USAGE ON ADOLESCENCENTS PSYCHOLOGICAL DISTRESS BEHAVIOUR

2020 Leader Universiti Pendidikan Sultan Idris In Progress

4 SPOCA - Dialek Pahang

2022 Member Completed

5 "Developing Educational Communication Model To Increase The Urban Youth Mental Health First Aid Literacy”

2023 Member Universiti Poly-tech Malaysia In Progress

6 Buli Siber: Pengaruh Meme Terhadap Tingkah Laku Kanak-Kanak Di Zon Tengah Sarawak

2021 Member Universiti Putra Malaysia In Progress

7 Membangunkan Indeks Cara Hidup Sihat Rakyat Malaysia 2021-2022

2021 Member In Progress

8 Measuring The Student Online Studying Readiness: The Instrument Development

2021 Member Kolej Poly-tech Mara In Progress

9 Modelling The Role Of Dietary Behavior On Mental Health Status Among Higher Education Institutions' Student In Malaysia

2021 Member Universiti Teknologi Mara In Progress

10 Social Reintegration Post-release: Developing An Instrument For Measuring The Successful Reintegration Of Ex-convicts In Malaysia.

2020 Member Kementerian Pengajian Tinggi In Progress

11 Netizen Knowledge, Attitude And Behavior To Spread Fake News During The Movement Control Order: The Exploratory Study

2020 Member In Progress

12 Empowering Community-Based Tourism Industry Using Unified E-Commerce Website To Increase Homestay Visitors In Malaysia

2020 Member In Progress

13 Familiarity Of Online Artificial Intelligence Tools Amongst Postgraduate Students In Universiti Pendidikan Sultan Idris: A Phenomenological Study

2024 Member In Progress

14 Distance Learning And Disability: The Effectiveness Of Online Learning Module Designed For Students With Visual And Hearing Disabilities During Covid-19 In Two Malaysian Public Universities.

2021 Member Universiti Pendidikan Sultan Idris In Progress



1 REFINE INSTRUMENT TO MEASURE THE NON-PROFIT ORGANISATION WEBSITE USER SATISFACTION AND ACTION

ICE 2021

2021 International Silver
2 Refine Instrument to Measure Non-Profit Organisation Website User Satisfaction and Action

Innovation and Creativity Exhibition (ICE 2021)

2021 National Silver
3 Anugerah Perkhidmatan Cemerlang

Universiti Pendidikan Sultan Idris

2023 University

Research
(Principal Investigator)

3


RM229,487

Publication

55

Supervision

2

PhD

4

Master

Consultation

RM29,800