DR. SARINA BINTI YUSUP

Head Of Department,
Jabatan Komunikasi Dan Media

sarinayusuf
@fbk.upsi.edu.my

054481407

RESEARCHER ID

EXPERTISE

Komunikasi
New Media and Youth Studies

Research
(Principal Investigator)

4

RM234,487

Publication

63

Supervision

3

PhD

8

Master
Consultation

RM29,800

Biography

A lecturer from the Faculty of Languages and Communication, Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia. Specializes in health communication, new media impacts, youth studies, quantitative methodology and structural equations modeling (SEM)











1 Perundingan bagi Pembangunan Indeks Gaya Hidup Sihat Malaysia 2021-2022 bagi Institut Penyelidikan Tingkahlaku Kesihatan, Kementerian Kesihatan Malaysia

Institut Penyelidikan Tingkahlaku Kesihatan, Kementerian Kesihatan Malaysia (melalui UHSB)

2021 Leader Completed
2 Kesedaran Terhadap Literasi Kesihatan di Kalangan Komuniti B40 di PPR Kerinchi Kuala Lumpur. (KTP UPSI 2022)

PPR Kerinchi Kuala Lumpur

2022 Member Completed
3 Program Pemindahan ilmu Kreatif Digital Media Pelajar Tingkatan 5 & 6 Daerah Mualim, Perak (KTP UPSI 2022)

Creative Skill Solution Sdn Bhd

2022 Member Completed
4 Pembangunan Modul Intervensi Tingkahlaku Kesihatan

Kementerian Kesihatan Malaysia (KKM)

2022 Member In Progress
1 Navigating Chinese And Western Cross-Cultural Conflicts: An In-Depth Analysis Of Cross-Cultural Communication Strategies And Implications

2025 PhD International Supervisor In Progress

2 Impak Ketagihan Penggunaan Sosial Media Terhadap Interaksi Sosial Dan Tingkah Laku Dalam Kalangan Pelajar Institut Pendidikan Guru (iPG) Kampus Kent, Kota Kinabalu, Sabah.

2025 PhD National Supervisor In Progress

3 The Influence Of Malaysia Politics Portrayal In Media On Malaysian Youth

2025 PhD National Supervisor In Progress

4 Pengaruh Pendedahan Media Dan Identifikasi Calon Terhadap Tingkah Laku Pengundi Pada Pilihan Raya Pemimpin Daerah (PILKADA) Sumbawa 2020

2023 Master International Supervisor Completed

5 The Role Of Communication In Building And Sustaining A Positive Relationship Between State Institutions And The Media Through Smart Communication Systems And Social Media: An Applied Study On The Emirate Of Sharjah In The UAE

2025 Master International Supervisor In Progress

6 Keberkesanan Teori Kebergantungan Media Di Platform TikTok Terhadap Kesejahteraan Psikologi Belia Di Lembah Klang

2025 Master National Supervisor Completed

7 The Mediating Effect Of FOMO Between Social Media Addiction, Parental Support And Social Media Burnout Among Youths

2023 Master National Supervisor Completed

8 The Impact Of Dating Apps Engagement On Self-perception And Mental Health Outcomes Among Adults In Malaysia

2025 Master National Supervisor Presentation

9 THE RELATIONSHIP BETWEEN THE KNOWLEDGE AND AWARENESS OF HALAL AMONG UNIVERSITY STUDENTS IN TANJUNG MALIM

2025 Master National Supervisor In Progress

10 THE RELATIONSHIP BETWEEN KNOWLEDGE, ATTITUDE AND AWARENESS OF BULLYING ISSUES AMONG THE YOUTH IN PAHANG AND TERENGGANU

2025 Master National Supervisor In Progress

11 The Role Of Social Media In Shaping Stigma Around Mental Health

2025 Master National Supervisor In Progress

1 INTERNATIONAL CONFERENCE ON CROSS-DISCIPLINARY ACADEMIC RESEARCH 2021 (ICAR 2021)

2021 KUPTM

2 Driving Agribusiness With Technology Innovations

2017 IGI Global

1 INSTRUMENT VALIDATION OF WEBSITE QUALITY TO ATTRACT DONATION

2023 International

2 THE RELATIONSHIP BETWEEN LEVEL OF SOCIAL MEDIA USAGE AND LEVEL OF SEXUAL HARASSMENT AMONG STUDENT IN SMK CONVENT, SETIAWAN, PERAK.

2020 International

3 ONLINE LEARNING CONDITIONS AND PSYCHOLOGICAL DISTRESS AMONG THE UNIVERSITY STUDENTS DURING THE MOVEMENT CONTROL ORDER

2021 International

4 GENDER DIFFERENCES AND PREVALENCE OF SLEEPING DISORDER AMONG ARTS STUDENTS IN HIGHER LEARNING INSTITUTIONS

2021 International

5 Photography Documentary on Social Issues Orang Seletar Malaysia

2022 International

6 Women and Hijab in the Arms of Media, Popular Culture, and Globalization

2022 International

7 COVID 19 and The Impact of Online Learning on the Higher Institution Students’ Health

2022 International

8 Understanding the Voters Behavior as an Effort to Increase Publics Political Participation in Indonesia

2021 International

9 ANALISIS RESEPTION PENGUNDI PEMULA TERHADAP MEDIA POLITICAL MARKETING DR. ZULKIEFLIMANSYAH PADA PILIHAN RAYA GUBERNUR NUSA TENGGARA BARAT 2018

2020 International

10 THE FINANCIAL PROBLEMS AND ACADEMIC PERFORMANCE AMONG STUDENTS IN THE INSTITUTION OF HIGHER EDUCATION

2020 International

11 PENGGUNAAN MEDIA SOSIAL DAN KEMURUNGAN DALAM KALANGAN PELAJAR IPT DI MALAYSIA

2020 International

12 A COMPARATIVE CONTENT ANALYSIS OF ONLINE COVERAGE OF BBC AND ALJAZEERA ON MUSLIM REFUGEES

2020 International

13 ANALISIS RESEPTION PENGUNDI PEMULA TERHADAP MEDIA POLITICAL MARKETING DR. ZULKIEFLIMANSYAH PADA PILIHAN RAYA GUBERNUR NUSA TENGGARA BARAT 2018

2020 International

14 THE RELATIONSHIP BETWEEN ATTENTION SEEKING BEHAVIOUR AND SOCIAL MEDIA ADDICTION AMONG STUDENT SOCIETIES OF UPSI

2020 International

15 THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AND SEXUAL HARASSMENT AMONG STUDENT IN SMK CONVENT, SETIAWAN, PERAK

2020 International

16 THE RELATIONSHIP BETWEEN ANXIETY AND SLEEPING DISORDER AMONG STAFFS IN A SELECTED PUBLIC UNIVERSITY

2020 International

17 Instrument Development To Measure The Non-Profit Organisation Website User Satisfaction And User Willingness To Donate

2018 International

18 Tinjauan Teoritik tentang Ikon (Analisis Semiotika terhadap Peranan Bunda Iffet sebagai Representasi Slank dan Slanker di Indonesia)

2021 National

19 ANALISIS SEMIOTIKA TERHADAP PERANAN BUNDA IFFET SEBAGAI REPRESENTASI SLANK DAN SLANKER DI INDONESIA

2021 National

20 Online Learning Condition during Covid-19 Pandemic Among the University Students

2021

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21 Online learning condition during covid-19 pandemic among public university students

2021

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22 INVESTIGATING GENDER DIFFERENCES IN SOCIAL ANXIETY DISORDER AMONG UNIVERSITY STUDENTS

2021

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23 SMARTPHONE ADDICTION AND SOCIAL ANXIETY AMONG UNIVERSITY STUDENTS: A CROSS-SECTIONAL STUDY

2021

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24 THE LINK BETWEEN INTERNET ADDICTION AND ONLINE PORNOGRAPHY AMONG UNIVERSITY STUDENTS IN MALAYSIA

2024

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25 Loneliness in the Digital Age: Unveiling the Facebook Usage and Parental Attachment on University Students

2023

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26 Malaysian Youth Opinion of Non-Custodial Sentences Practice. What They Say?

2024

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27 PARENTAL ATTACHMENT AND CYBERBULLYING EXPERIENCES AMONG MALAYSIAN CHILDREN 4(1): 67-80

2018

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28 The preliminary study: Factors of internet addiction and academic performance

2021

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29 The preliminary study: online tools for e-learning and student satisfaction

2022

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30 The Construction Process of Meme Meaning among Islamic Youth in Malaysia

2023

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31 Social Media Addiction and Communication Ethics Among Students in Higher Educational Institutions

2024

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32 INFLUENCE OF ICT ADOPTION ON AGRO-ENTERPRISES: CONCEPTUAL FRAMEWORK AND STRUCTURAL MODEL

2016

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33 THEORETICAL ANALYSIS OF SOCIAL MEDIA RESEARCH IN MALAYSIAN JOURNALS AND DOCTORAL DISSERTATIONS FROM 2004-2015

2018

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34 FACTORS INFLUENCING ICT USAGE AMONG MALAYSIAN SMALL AND MEDIUM AGRIBUSINESSES: CONCEPTUAL FRAMEWORK AND STRUCTURAL MODEL

2018

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35 CRITICAL FACTORS AFFECTING ICT ADOPTION FOR ENTREPRENEURIAL DEVELOPMENT: INVESTIGATING MALAYSIAN AGRO-BASED SMES Vol 6, No.15, 2016

2016

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36 Instrument Development To Measure The Non-profit Organisation Website User Satisfaction And User Willingness To Donate

2018

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1 Online Learning Condition during Covid-19 Pandemic Among the University Students
The Asian Journal of Professional and Business Studies

2021Academic JournalCo-AuthorCorrespondence Author
2 Social media addiction and depression among adolescents in two Malaysian states
International Journal of Adolescence and Youth

2024SCOPUSCo-AuthorCorrespondence Author
3 Online learning condition during covid-19 pandemic among public university students
The Asian Journal of Professional and Business Studies

2021Academic JournalCo-AuthorCorrespondence Author
4 INVESTIGATING GENDER DIFFERENCES IN SOCIAL ANXIETY DISORDER AMONG UNIVERSITY STUDENTS
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2021Academic JournalCo-AuthorCorrespondence Author
5 SMARTPHONE ADDICTION AND SOCIAL ANXIETY AMONG UNIVERSITY STUDENTS: A CROSS-SECTIONAL STUDY
The Asian Journal of Professional and Business Studies

2021Academic JournalCo-AuthorCorrespondence Author
6 THE LINK BETWEEN INTERNET ADDICTION AND ONLINE PORNOGRAPHY AMONG UNIVERSITY STUDENTS IN MALAYSIA
e-Jurnal IPPTAR

2024Academic JournalCo-AuthorCorrespondence Author
7 Loneliness in the Digital Age: Unveiling the Facebook Usage and Parental Attachment on University Students
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2023Academic JournalCo-AuthorCorrespondence Author
8 Malaysian Youth Opinion of Non-Custodial Sentences Practice. What They Say?
International Journal of Religion

2024Google ScholarFirst Author
9 Towards Understanding the Personal and Situational Factors of Cyber Aggression: A Theoretical Review
Jurnal Pengajian Media Malaysia

2024Malaysian Citation IndexFirst Author
10 Influence of Social Media Addiction on Adolescents' Depression in Two Malaysian States
International Journal of Adolescence and Youth

2023SCOPUSCorrespondence Author
11 Let’s Think They Are Safe Online! A Malaysian Perspective on The Classification of Children’s Cyber Risks
Intellectual Discourse

2023SCOPUSFirst and Correspondence Author
12 The Influence of Media Exposure on Voters’ Behavior During The Sumbawa 2020 Local Election (PILKADA)
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2023SCOPUSCorrespondence Author
13 INSTRUMENT VALIDATION OF WEBSITE QUALITY TO ATTRACT DONATION
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2023Academic JournalFirst Author
14 THE RELATIONSHIP BETWEEN LEVEL OF SOCIAL MEDIA USAGE AND LEVEL OF SEXUAL HARASSMENT AMONG STUDENT IN SMK CONVENT, SETIAWAN, PERAK.
The Asian Journal of Professional and Business Studies

2020Non IndexCorrespondence Author
15 CYBER AGGRESSION-VICTIMIZATION AMONG MALAYSIANS YOUTH
Asian Journal of University Education

2021SCOPUSFirst and Correspondence Author
16 Towards Understanding the Personal and Situational Factors of Cyber Aggression Victimization: A Theoretical Review
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)First and Correspondence Author
17 PARENTAL ATTACHMENT AND CYBERBULLYING EXPERIENCES AMONG MALAYSIAN CHILDREN 4(1): 67-80
The Pertanika Journal of Scholarly Research Reviews

2018Google ScholarFirst and Correspondence Author
18 Keyboard Warrior, Online Predator or Cyber Bully? The Growing Menace of Child Exposure to Internet Harm based on Research Evidence
Pertanika Journal of Social Science and Humanities

2020SCOPUSFirst Author
19 The preliminary study: Factors of internet addiction and academic performance
JURNAL EVOLUSI

2021Non Index/Other IndexCo-Author
20 The preliminary study: online tools for e-learning and student satisfaction
JURNAL EVOLUSI

2022Non Index/Other IndexCo-Author
21 The Construction Process of Meme Meaning among Islamic Youth in Malaysia
International Journal of Academic Research in Business and Social Sciences

2023Excellent Research Australia (ERA)Co-Author
22 Social Media Addiction and Communication Ethics Among Students in Higher Educational Institutions
e-Jurnal IPPTAR

2024Academic JournalCo-Author
23 Networking Your Way into Mental Illness: SLR of Social Media Usage Among Malaysian Youth
Jurnal Komunikasi: Malaysian Journal of Communication

2024SCOPUSCo-AuthorCorrespondence Author
24 The Influence of Media Exposure on Voters' Behavior During The Sumbawa 2020 Local Election (PILKADA)
Jurnal Komunikasi: Malaysian Journal of Communication

2023SCOPUSCo-Author
25 Photography Documentary on Social Issues Orang Seletar Malaysia
Visual Ethnography

2022Google ScholarCo-Author
26 Constructed Meaning: Memes on Social Media Among Muslim Youth in Malaysia
Research Journal of Chemistry and Environment

2022SCOPUSCo-Author
27 Women and Hijab in the Arms of Media, Popular Culture, and Globalization
International Journal of Indonesian Popular Culture and Communication

2022Google ScholarCo-Author
28 COVID 19 and The Impact of Online Learning on the Higher Institution Students’ Health
Malaysian Journal of Social Sciences and Humanities

2022Malaysian Citation IndexCo-Author
29 Constructed Meaning: Memes on Social Media Among Muslim Youth in Malaysia
Research Journal of Chemistry and Environment

2022SCOPUSCo-Author
30 Tinjauan Teoritik tentang Ikon (Analisis Semiotika terhadap Peranan Bunda Iffet sebagai Representasi Slank dan Slanker di Indonesia)
Malaysian Journal of Social Science

2021Google ScholarCo-Author
31 ANALISIS SEMIOTIKA TERHADAP PERANAN BUNDA IFFET SEBAGAI REPRESENTASI SLANK DAN SLANKER DI INDONESIA
Malaysian Journal of Social Science

2021Google ScholarCo-Author
32 Understanding the Voters Behavior as an Effort to Increase Publics Political Participation in Indonesia
International Journal of Academic Research in Business and Social Sciences

2021Excellent Research Australia (ERA)Co-Author
33 ANALISIS RESEPTION PENGUNDI PEMULA TERHADAP MEDIA POLITICAL MARKETING DR. ZULKIEFLIMANSYAH PADA PILIHAN RAYA GUBERNUR NUSA TENGGARA BARAT 2018
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
34 THE FINANCIAL PROBLEMS AND ACADEMIC PERFORMANCE AMONG STUDENTS IN THE INSTITUTION OF HIGHER EDUCATION
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2020Non IndexCo-Author
35 PENGGUNAAN MEDIA SOSIAL DAN KEMURUNGAN DALAM KALANGAN PELAJAR IPT DI MALAYSIA
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
36 Understanding the Voters Behavior as an Effort to Increase Publics Political Participation in Indonesia
International Journal of Academic Research in Business and Social Sciences

2020Excellent Research Australia (ERA)Co-Author
37 The Relationship of Risk Factors With Suicidal Ideation
International Journal of Academic Research in Business and Social Sciences

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38 INFLUENCE OF ICT ADOPTION ON AGRO-ENTERPRISES: CONCEPTUAL FRAMEWORK AND STRUCTURAL MODEL
Jurnal Pengajian Media Malaysia

2016Malaysian Citation IndexCo-Author
39 ANALISIS RESEPTION PENGUNDI PEMULA TERHADAP MEDIA POLITICAL MARKETING DR. ZULKIEFLIMANSYAH PADA PILIHAN RAYA GUBERNUR NUSA TENGGARA BARAT 2018
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
40 THE RELATIONSHIP BETWEEN ATTENTION SEEKING BEHAVIOUR AND SOCIAL MEDIA ADDICTION AMONG STUDENT SOCIETIES OF UPSI
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
41 THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AND SEXUAL HARASSMENT AMONG STUDENT IN SMK CONVENT, SETIAWAN, PERAK
The Asian Journal of Professional and Business Studies

2020Non IndexCo-Author
42 THEORETICAL ANALYSIS OF SOCIAL MEDIA RESEARCH IN MALAYSIAN JOURNALS AND DOCTORAL DISSERTATIONS FROM 2004-2015
Human Communication Journal

2018Non IndexCo-Author
43 FACTORS INFLUENCING ICT USAGE AMONG MALAYSIAN SMALL AND MEDIUM AGRIBUSINESSES: CONCEPTUAL FRAMEWORK AND STRUCTURAL MODEL
Research on Humanities and Social Sciences

2018Google ScholarCo-Author
44 DETERMINANTS OF INFORMATION TECHNOLOGY ADOPTION AMONG MALAYSIAN FARM-BASED ENTERPRISES 24 (4): 1753 - 1765
Pertanika Journal of Social Science and Humanities

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45 CRITICAL FACTORS AFFECTING ICT ADOPTION FOR ENTREPRENEURIAL DEVELOPMENT: INVESTIGATING MALAYSIAN AGRO-BASED SMES Vol 6, No.15, 2016
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46 THE RELATIONSHIP BETWEEN ANXIETY AND SLEEPING DISORDER AMONG STAFFS IN A SELECTED PUBLIC UNIVERSITY
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2020Non IndexCo-Author
47 Instrument Development To Measure The Non-Profit Organisation Website User Satisfaction And User Willingness To Donate
Asian Journal of Social Science Research

2018Non IndexCo-Author
48 Seeking of Agriculture Information through Mobile Phone among Paddy Farmers in Selangor
International Journal of Academic Research in Business and Social Sciences

2019Excellent Research Australia (ERA)Co-Author
49 Determinants of Information Technology Adoption among Malaysian Farm-based Enterprises
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50 Pattern Of Mobile Phone Usage Among Paddy Farmers
International Journal of Academic Research in Business and Social Sciences

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1 NETWORKING YOUR WAY INTO MENTAL ILLNESS: SLR OF SOCIAL MEDIA USAGE AMONG MALAYSIAN YOUTH

2023 International

2 Capstone International Colloquium (CIRCO 3.0)

2023 International

3 BEYOND COMPLEXIONS: UNVEILING THE IMPACT OF COLOURISM STIGMA ON SELF-ESTEEM AND FAMILY DYNAMICS AMONG INDIAN STUDENTS AT UPSI

2023 International

4 ANALISIS KESAN APLIKASI TIKTOK TERHADAP KESEJAHTERAAN PSIKOLOGI BELIA: SOROTAN LITERATUR BERSISTEMATIK

2023 International

5 Kesan Penggunaan Aplikasi Tik Tok Terhadap Tingkah Laku Narsistik Belia IPT di Daerah Muallim

2023 International

6 E-Proceeding Capstone International Colloquium (CIRCO 2.0)

2021 International

7 EMBRACING NEW NORMS: THE CONTRIBUTIVE FACTORS TO STUDENT ONLINE LEARNING READINESS

2021 International

8 Capstone International Colloquium (CIRCO 2.0)

2021 National

1 Cyberbullying among Malaysian Children based on Research Evidence

2018 Chapter in Book International

2 Gamifikasi Dalam Pendidikan Bahasa Melayu

2019 Modul National

3 SWIPE, LIKE, REPEAT: THE LINK BETWEEN TIKTOK'S SCREENTIME AND DEPRESSION AMONG UNDERGRADUATES

2025 Chapter in Book

1 Formulating A Holistic Mental Health Wellbeing Framework For Developing Effective Communication Strategies And Guidelines Among Emerging Adults

2024 Leader In Progress

2 DEVELOPMENT OF MENTAL HEALTH INDEX IN IDENTIFYING THE IMPACTS OF COMPUTER-MEDIATED COMMUNICATION (CMC) USE BEHAVIOR AMONG MALAYSIAN YOUTH

2021 Leader Kementerian Pengajian Tinggi In Progress

3 The Role Of Emotional Intelligence In Effective Leadership Communication At The Top Managerial Level In Academic Institutions

2025 Leader In Progress

4 DEVELOPING AN INSTRUMENT TO ELUCIDATE THE EXCESSIVE INTERNET USAGE ON ADOLESCENCENTS PSYCHOLOGICAL DISTRESS BEHAVIOUR

2020 Leader Universiti Pendidikan Sultan Idris In Progress

5 SPOCA - Dialek Pahang

2022 Member Completed

6 Measuring The Student Online Studying Readiness: The Instrument Development

2021 Member Completed

7 Empowering Community-Based Tourism Industry Using Unified E-Commerce Website To Increase Homestay Visitors In Malaysia

2020 Member Completed

8 Netizen Knowledge, Attitude And Behavior To Spread Fake News During The Movement Control Order: The Exploratory Study

2020 Member Completed

9 "Developing Educational Communication Model To Increase The Urban Youth Mental Health First Aid Literacy”

2023 Member Universiti Poly-tech Malaysia In Progress

10 Buli Siber: Pengaruh Meme Terhadap Tingkah Laku Kanak-Kanak Di Zon Tengah Sarawak

2021 Member Universiti Putra Malaysia In Progress

11 Modelling The Role Of Dietary Behavior On Mental Health Status Among Higher Education Institutions' Student In Malaysia

2021 Member Universiti Teknologi Mara In Progress

12 Membangunkan Indeks Cara Hidup Sihat Rakyat Malaysia 2021-2022

2021 Member Kementerian Kesihatan In Progress

13 Social Reintegration Post-release: Developing An Instrument For Measuring The Successful Reintegration Of Ex-convicts In Malaysia.

2020 Member Kementerian Pengajian Tinggi In Progress

14 Familiarity Of Online Artificial Intelligence Tools Amongst Postgraduate Students In Universiti Pendidikan Sultan Idris: A Phenomenological Study

2024 Member In Progress

15 Distance Learning And Disability: The Effectiveness Of Online Learning Module Designed For Students With Visual And Hearing Disabilities During Covid-19 In Two Malaysian Public Universities.

2021 Member Universiti Pendidikan Sultan Idris In Progress

1 Anugerah Perkhidmatan Cemerlang

Universiti Pendidikan Sultan Idris

2023 University

Research
(Principal Investigator)

4

RM234,487

Publication

63

Supervision

3

PhD

8

Master
Consultation

RM29,800