DR. MOHD FAUZI BIN HARUN

fauziharun
@fskik.upsi.edu.my

054506000

EXPERTISE

Research
(Principal Investigator)

2

RM16,000

Publication

45

Supervision

3

PhD

1

Master
Consultation

RM132,202

Biography

A lecturer from the Faculty Of Art, Sustainability And Creative Industry , Universiti Pendidikan Sultan Idris (UPSI), Tanjung Malim, Perak, Malaysia.











1 Brand Design Consultant

IX Telekom Sdn. Bhd.

2023 Member Completed
2 PERUNDINGAN LEVEL 99 GAME JAM SINGAPORE ITCH.IO.

Project 99 Pte. Ltd.

2023 Member In Progress
3 Empowering Communities through Knowledge Sharing of Traditional Floral Motifs in Malay Craft Based on Poetic Heritage

Universiti Pendidikan Sultan Idris

2025 Member In Progress
4 Empowering Communities through Floral Motif Integration in Macramé: Enhancing Craft Skills and Technological Innovation for Sustainable Creative Industries (FOI@PERAK)

Universiti Teknologi Mara, Seri Iskandar, Perak

2025 Member In Progress
5 Festival Filem Pelajar Malaysia (FFPM) 2022

Perbadanan Kemajuan Filem Nasional Malaysia (FINAS)

2022 Member In Progress
1 Investigating The Effect Of Perceived Design Elements Of Museum Cultural And Creative Products On Young Consumers' Purchase Decisions

2026 PhD International Supervisor Presentation

2 Exploring The Role Of Visual Construction For Time-Honored Brand Rejuvenation In The Perspective Of Visual Culture : A Case Of Wuhan Snacks

2026 PhD International Supervisor Presentation

3 Brand Narrative Reconstruction In The Era Of Visual Algorithms: Optimization Of Visual Communication Strategies Based On New Media Platforms

2026 PhD International Supervisor In Progress

4 Social Media-Driven Narrative Construction In Emerging Creative Brands: A Case Study Of Malaysian Independent Design Labels

2026 Master International Supervisor In Progress

1 ARTBRIDGE

2023

1 Semiotic and Cultural Analysis on Local Product Brand Name

2023 International

2 Elemen Silang Budaya Bagi Penghasilan Motif Baharu Dalam Seni Islam Tempatan

2021 International

3 Encountering Halal Branding and Consumer Response Among Non-Muslim Consumers

2022 National

4 SIGNIFIER OF BRAND NAME RELATED TO BRAND IMAGE FOR MUSLIM CONSUMER

2025

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5 Metaphor Beyond Branding:From the Perspective of Cultural Semiotic

2025

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6 Augmented Reality in Advertising: A Systematic Analysis of Its Impact on Brand Engagement

2025

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7 Persamaan dan Perbezaan Menerusi Analisis Naratif Dalam Proses Seni Sebagai Terapi Bagi Pelukis Catan di Malaysia

2025

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1 Sustaining Heritage Trough Modern Visual Practices: Strategic Insights from Wuhan’s Traditional Snack Industry
International Journal of Academic Research in Business and Social Sciences

2025Excellent Research Australia (ERA)Co-AuthorCorrespondence Author
2 Leveraging Artificial Intelligence in Advertising: A Systematic Literature Review
Paper Asia

2025SCOPUSFirst AuthorCorrespondence Author
3 SIGNIFIER OF BRAND NAME RELATED TO BRAND IMAGE FOR MUSLIM CONSUMER
Online Journal of Islamic Management and Finance (OJIMF)

2025Academic JournalFirst AuthorCorrespondence Author
4 Metaphor Beyond Branding:From the Perspective of Cultural Semiotic
Journal of International Business, Economics and Entrepreneurship (JIBE)

2025Google ScholarFirst AuthorCorrespondence Author
5 The Effects of Religiosity in Ads Toward Brand Image
Jurnal Komunikasi: Malaysian Journal of Communication

2023SCOPUSFirst AuthorCorrespondence Author
6 Semiotic and Cultural Analysis on Local Product Brand Name
International Journal of Academic Research in Business and Social Sciences

2023Excellent Research Australia (ERA)First Author
7 Encountering Halal Branding and Consumer Response Among Non-Muslim Consumers
Al-I’lam – Journal of Contemporary Islamic Communication and Media

2022Google ScholarFirst Author
8 Augmented Reality in Advertising: A Systematic Analysis of Its Impact on Brand Engagement
Paper Asia

2025Google ScholarCo-Author
9 Persamaan dan Perbezaan Menerusi Analisis Naratif Dalam Proses Seni Sebagai Terapi Bagi Pelukis Catan di Malaysia
The International Journal of Arts, Culture & Heritage (iJACH)

2025Non Index/Other IndexCo-Author
10 The West Coast of Malaysia: Unveiling School Teachers’ Viewpoints on Google Classroom
Bulletin of the Technical Committee on Learning Technology

2025Web of ScienceCo-Author
11 Exploring Visual Construction for Time-Honored Brand Rejuvenation: A Systematic Literature Review
International Journal of Academic Research in Business and Social Sciences

2025Excellent Research Australia (ERA)Co-Author
12 Investigating the Impact of Visual Content On Social Media: A Systematic Literature Review
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
13 The Visual Rhetoric in Comics for Reader Interpretation and Engagement to Meaning-Making in the Medium
Jurnal Komunikasi: Malaysian Journal of Communication

2024SCOPUSCo-Author
14 Investigating the Impact of Visual Content On Social Media: A Systematic Literature Review
Journal of Advanced Research in Applied Sciences and Engineering Technology

2024SCOPUSCo-Author
15 A Review of Learner’s Model for Programming in Teaching and Learning
Journal of Advanced Research in Applied Sciences and Engineering Technology

2023SCOPUSCo-Author
16 Elemen Silang Budaya Bagi Penghasilan Motif Baharu Dalam Seni Islam Tempatan
Ulum Islamiyyah Journal (UIJ)

2021Malaysian Citation IndexCo-Author
1 Understanding Non-Muslim Perceptions: A qualitative exploration of brand image and purchase intentions toward halal brands

2025 International

2 Application of Fuzzy Delphi Method for Cros-Cultural Corporate Identity Curriculum Model Design Development

2025 International

3 Immersive Technologies: A Literature Review on Brand Engagement and Consumer Behaviour

2024 International

4 Engage, Educate, Empower: A Systematic Literature Review on the Role of New Media Technologies in Enhancing Student Engagement.

2024 International

1 POSTER K INOVASI CSR TAHFIZ TVET EXPERT TEAM

2024 Poster International

2 SUSTAINABILITY. Creating a Balanced and Enduring World

2024 Art International

3 Sekampung

2024 Creative International

4 Semarang International Illustration Festival 2023

2023 Art International

5 MALAYSIANA

2025 Art National

6 NOSTALGIA

2026 Art National

7 Bog HeArts Malaysia 2.0

2025 Art National

8 Buku Panduan Latihan Industri (Pindaan 2025)

2025 Modul National

9 BUKU PANDUAN LATIHAN INDUSTRI 2025

2025 Modul National

10 SustainARTibility

2024 Art National

11 PURBAWARA: SUnstainable Saga

2024 Art National

12 Pameran Bersama Palestin

2024 Art National

13 #keepsharing

2024 Creative National

14 BUKU CERITA KANAK-KANAK TAHFIZ TVET MISI MASA DEPAN

2024 Popwrit National

15 MISI MASA DEPAN VERSI MANUAL

2024 Popwrit National

16 PURBAWARA: Sustainable Saga

2024 Creative National

17 Pameran Seni Visual Sempena Hari Kebangsaan dan Hari Malaysia 2023

2023 Art National

18 Pameran Seni Visual sempena Hari Kebangsaan & Hari Malaysia 2023

2023 Art National

19 Pameran Terbuka Galeri Seni Shah Alam 2022

2023 Art National

20 MODUL TAHFIZ INTEGRATIF 5.0 EXPERT TEAM

2023 Manuskrip National

21 Kita 'Sekampung'

2023 Popwrit National

22 Teknologi dalam merubah pendidikan warisan dan kebudayaan

2023 Popwrit National

23 Fotografi & Peristiwa

2023 Popwrit National

24 Berjiran Kampung

2023 Creative National

1 Brand Differentiation In A Competitive Market : Strategies For Creating A Unique Brand Image

2023 Leader Ultranovate Sdn. Bhd Completed

2 A Model Of Digital Platforms To Engage Students In Promoting Malay Traditional Houses Through Heritage Conservation Education

2023 Leader In Progress

3 Kajian Tindakan : Seni Sebagai Refleksi Terapai Bagi Penkarya Catan Anak Jati Perak 2023

2023 Member People Of Remarkable Talents (port) Completed

4 EKSPLORASI SENI CATAN SEBAGAI TERAPI BAGI MENGATASI MASALAH STRES GURU PELATIH DI IPG KAMPUS PENDIDIKAN ISLAM

2023 Member In Progress

1 Traditional Houses In Souvenirs As Visual Narratives Of Heritage And Identity

Pertandingan Inovasi Alam Melayu Antarabangsa 2025 (IMAN'25)

2025 International Gold
2 Pendidikan Inklusif Menerusi Pelaksanaan Csr Tahfiz Integratif 5.0 - Expert Team

International Education Innovation Expo (EDU@Innovate) 2023

2023 International Gold
3 Mad Fun Learning

INTERNATIONAL INNOVATION ARSVOT MALAYSIA (IAM2025)

2025 International Silver
4 Innovation Of The Csr-tahfiz Tvet Expert Team 5.0 Curriculum Framework As Global Leadership Skills For The Quranic Generation

INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL 2024) X KONGRES DAN PERTANDINGAN INOVASI PENG

2024 International Silver
5 Innovation Of The Csr-tahfiz Tvet Expert Team 5.0 Curriculum Framework As Global Leadership Skills For The Quranic Generation

INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL 2024) X KONGRES DAN PERTANDINGAN INOVASI PE

2024 International Silver
6 “bioscape In Tahfiz Education : Maximizing Potential Through Diverse Discipline”

International Competition on Sustainable Education 2023

2023 International Bronze
7 Best Presenter

Kolej UNiversiti Islam Perlis (KUIPs)

2022 International

Research
(Principal Investigator)

2

RM16,000

Publication

45

Supervision

3

PhD

1

Master
Consultation

RM132,202